Colors TV
Colors TV is a Hindi language Indian general entertainment channel owned by Viacom 18.[1][2] The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films.[3]
Colors TV | |
---|---|
Launched | July 21, 2008 |
Owned by | Viacom 18 |
Picture format | 1080i HDTV (downscaled to letterboxed 480i/576i for the SDTV feed) |
Audience share | 4,50,441 (July 2020, BARC India) |
Slogan | Rishton Ke Rang, Colors Ke Sang |
Country | India |
Language | Hindi |
Headquarters | Mumbai, Maharashtra,India |
Sister channel(s) | List
|
Website | colorstv.com |
Availability | |
Terrestrial | |
DVB-T2 (India) | Check local frequencies |
Satellite | |
Airtel digital TV (India) | Channel 116 (SD) Channel 117(HD) |
Tata Sky (India) | Channel 149 (SD) Channel 147 (HD) |
Dish TV (India) | Channel 121 (SD) Channel 120 (HD) |
Videocon d2h (India) | Channel 105 (SD) Channel 904 (HD) |
Reliance Digital TV (India) | Channel 220 (SD) Channel 232 (HD) |
Sun Direct (India) | Channel 304 (SD) Channel 904 (HD) |
Dish Network (United States) | Channel 697 (HD)(SD) |
Freesat (UK) | Channel 662 (SD) |
Sky (New Zealand, UK & Ireland) | Channel 706 (UK HD) Channel 884 (UK SD) Channel 151 (NZ) |
Astro (Malaysia) | Channel 116 (HD) |
Dialog TV (Sri Lanka) | Channel 104 (SD) |
Dish Home (Nepal) | Channel 200 (SD) Channel 900 (HD) |
AsiaSat 3S (Asia, Middle East and Australia) | 4155 H, 9.833-3/5 |
Shaw Direct (Canada) | Channel 810 |
CanalSat (Mauritius) | Channel 170 |
Tivùsat (Milan, Italia) | Channel 81 |
NJOI (Malaysia) | Channel 116 (HD) |
Cable | |
Hathway (Mumbai, India) | Channel 4 (SD) Channel 371 (HD) |
Asianet Digital (India) | Channel 502 (SD) Channel 850 (HD) |
SCV (Chennai, India) | Channel 545 (SD) |
DEN Networks | Channel 103 |
Rogers Cable (Canada) | Channel 690 |
Virgin TV (UK) | Channel 826 (SD + HD) |
Shaw Cable (Canada) | Channel 955 |
World Call Cable (Pakistan) | Channel 25 (SD) Channel 30 (HD) |
Verizon Fios (United States) | Channel 1750 |
AT&T U-verse (United States) | Channel 3712 |
RCN (United States) | Channel 479 |
IPTV | |
Now TV (Hong Kong) | Channel 780 |
Bell Fibe TV (Canada) | Channel 790 |
Optik TV (Canada) | Channel 509 |
Singtel TV (Singapore) | Channel 652 |
Sling TV (United States) | Channel TBA |
My.T (Mauritius) | Channel 36 |
StarHub TV (Singapore) | Channel 128 |
Unifi TV (Malaysia) | Channel 309 (old) Channel 341 (new) |
History
It was launched on 21 July 2008 by Viacom 18 under then Chief Executive Officer Rajesh Kamat.[4]
Reception
In less than a year, series like Balika Vadhu, Uttaran, Bigg Boss 2 and Fear Factor: Khatron Ke Khiladi helped the channel to pass the decade-old market-leader Star Plus in weekly Gross Rating Points (GRPs).[5][6]
Programming
The channel has featured a number of shows, such as Comedy Nights with Kapil, Balika Vadhu, Madhubala - Ek Ishq Ek Junoon, Uttaran, Udaan, Rangrasiya, Sasural Simar Ka, and Bigg Boss.
Colors HD
Colors HD was added in 24 October 2011 by various MSO & DTH Operators in India and Nepal including Dish Home (Nepal), Asianet Digital TV, DishTV, Airtel digital TV,[7] Videocon d2h and Tata Sky.[8] Hathway digital cable also provides Colors HD.[9]
International
On 21 January 2010, Colors became available on Dish Network in the U.S., where it is called Aapka Colors (Your Colors) to avoid confusion with now-defunct Colours TV.[10][11]Amitabh Bachchan served as brand ambassador for the UK and USA launches.[12]
Colors launched in the United Kingdom and Ireland on Sky on 25 January 2010.[13][14] On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the ViewAsia subscription package.[15][16] Initially the channel was available free-to-air and then subsequently was added to the ViewAsia package on 19 April 2010.[17] Colors was added to Virgin Media on 1 April 2011, as a part of the Asian Mela pack.[18] On 2 September 2013, Colors left the ViewAsia package and became free-to-air on satellite again, as well as moving to Virgin's basic package.[19]
References
- "Colors TV Website: Colors TV Shows, Colors Videos, Photos, News, Live Colors TV". ColorsTv. Archived from the original on 6 June 2012. Retrieved 5 May 2020.
- "Raj Nayak is new CEO of Colors". www.businesstoday.in. Archived from the original on 10 February 2018. Retrieved 9 May 2020.
- "Colors Tv News: Latest News and Updates on Colors Tv at News18". www.news18.com. Archived from the original on 28 December 2019. Retrieved 9 May 2020.
- Singh, Gurbir. "Colors Gets A New Nayak". BW Businessworld. Retrieved 9 May 2020.
- "How 'Colors' jumped into the top league". Rediff. Archived from the original on 27 July 2009. Retrieved 9 May 2020.
- "TV channel Colors touches a new high". News18. 14 March 2009. Retrieved 9 May 2020.
- "Airtel DTH HD Connection Online, Buy Digital TV HD Connection". www.airtel.in. Archived from the original on 7 May 2020. Retrieved 9 May 2020.
- "Tata Sky DTH packages, digital TV, DTH India". Archived from the original on 20 October 2013. Retrieved 5 May 2020.
- "Viacom18 launches Colors HD in the UK". Broadband TV News. 21 February 2017. Archived from the original on 15 July 2017. Retrieved 9 May 2020.
- "Colors to launch on U.S.' Dish Network; UK next". Biz Asia. 3 December 2009. Archived from the original on 30 March 2012. Retrieved 5 May 2020.
- "Viacom18's AAPKA COLORS Launches in the United States". Dish. Retrieved 9 May 2020.
- "Colors ropes in Big B to endorse UK/USA launch". Biz Asia. 14 January 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
- "Colors to launch on Monday on Sky Digital". Biz Asia. 19 January 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
- "Channel profile: Colors TV". Sky Media. Archived from the original on 23 July 2019. Retrieved 9 May 2020.
- "EXCLUSIVE: Colors to replace 9XM on Sky". Biz Asia. 9 December 2009. Archived from the original on 9 September 2011. Retrieved 5 May 2020.
- "EXCLUSIVE: Colors joins VIEWASIA package". Biz Asia. 5 January 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
- "EXCLUSIVE: Date confirmed for Colors encryption". Biz Asia. 7 April 2010. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
- "Colors & Sunrise Radio launch on Virgin Media". Biz Asia. 29 March 2011. Archived from the original on 8 March 2012. Retrieved 5 May 2020.
- "Colors goes free-to-air on Sky Digital in UK". Biz Asia. 2 September 2013. Archived from the original on 10 September 2016. Retrieved 5 May 2020.