Ek Thi Daayan

Ek Thi Daayan (transl. Once there was a witch) is a 2013 Indian supernatural thriller film directed by Kannan Iyer, adapted from the short story Mobius Trips by Mukul Sharma. The film stars Emraan Hashmi, Huma Qureshi, Konkona Sen Sharma and Kalki Koechlin.[3] The film is co-produced by Ekta Kapoor, Shobha Kapoor, Vishal Bhardwaj and Rekha Bhardwaj. It was released on 19 April 2013 to positive reviews from critics and decent box-office collections.[4]

Ek Thi Daayan
Theatrical release poster
Directed byKannan Iyer
Produced byEkta Kapoor
Shobha Kapoor
Vishal Bhardwaj
Rekha Bhardwaj
Written byMukul Sharma
Vishal Bhardwaj
Based onMobius Trips
by Mukul Sharma
StarringEmraan Hashmi
Huma Qureshi
Konkona Sen Sharma
Kalki Koechlin
Music bySongs:
Vishal Bhardwaj
Score:
Clinton Cerejo
CinematographySaurabh Goswami
Edited byA. Sreekar Prasad
Production
company
ALT Entertainment
VB Pictures
Distributed byBalaji Motion Pictures
Release date
  • 19 April 2013 (2013-04-19)
CountryIndia
LanguageHindi
Budget₹24–26 crore[1][2]
Box office₹40.25 crore[2]

Plot

Bejoy Charan Mathur also known as Bobo is India's top magician, a star. But unknown to even his beautiful girlfriend Tamara, his life is falling apart. Hallucinations about his dead little sister Misha are casting a dark shadow on his life, threatening his very sanity. He is shown to be frequently drawn to his old vacant family apartment, where in the latest visit, he opens the lid of a treasure chest in one of the rooms, only to see a vision of his little sister Misha dead inside with a lizard crawling over the body. Tamara tracks him down to the apartment at the same time, taking him back to the room and opening the chest, only to find Misha's old doll inside. This latest hallucination proves to be too much, and Bobo is left with no option but to seek psychiatric help in the form of the rather odd Dr. Palit, who puts him under regression hypnosis to go back to the distant past, when Bobo was 11 and Misha 6.

A terrifying childhood story surfaces in which a dark supernatural power, in the form of a Daayan (witch) enters the lives of the two children and their father. Bobo and Misha are shown to live with their Dad in the family apartment with their mother having died some time earlier. Bobo is seen reading a book of Witchcraft from which he discovers the number 666 and uses it to travel on the apartment elevator to some unlisted floor at the bottom of the building, which he confides to Misha as being the entry to hell. According to Bobo, each building has its own hell, where the "bad people" of the building are consigned for eternity once they are dead. Soon after Bobo and Misha's trip on the elevator, a woman named Diana moves into the building. Bobo is convinced that she is a witch and that she has surfaced from down under following his and Misha's trip on the elevator.

Diana immediately charms Bobo's single father and agrees to babysit the kids. She soon becomes a part of the family by marrying Bobo's father, although the paranoid Bobo still believes she is a witch. Meanwhile, Bobo learns from the book that the source of a Daayan's power is her plait, while that of a Pishacha is his neck. On Diana's birthday during the night of the red moon she convinces the kids to a game of hide and seek in an attempt to sacrifice Misha in order to restore her dark powers. As she begins to look for the kids, Bobo peeks through his hideout to see what she is doing. Bobo's father returns claiming to have forgotten his files and goes to look for them while Bobo goes to check on his sister. Finding the door locked Bobo begins to panic which brings his father to the door. Bobo's father knocks down the door only to find Misha lifeless in the trunk and a now undisguised Diana hovering over her body. Enraged, Bobo's father attempts to choke Diana but in vain as the now rejuvenated Diana kills him with her ear-piercing screams. Diana moves to the window to perform the rest of her ritual. But the distraught Bobo finds his father's dagger and cuts off Diana's plait, destroying her source of power. A shocked Diana begins to crumble into dust but not before she reveals that everything she did, she did for him and promises to return for Bobo.

Dr. Palit dismisses Bobo's visions as just fantasy and convinces Bobo to do the same. After a brief outburst at the restaurant Bobo is knocked unconscious and taken to the hospital, where Tamara learns about his hallucinations. He then asks Tamara to marry him and they adopt the ten-year-old Zubin.

Everything goes well till the irresistible Lisa Dutt enters their life during a magic show. Bobo suspects that the Daayan is back, but nobody believes him. In fact everybody loves Lisa. She even buys his old house, adding to his suspicion. Even Bobo starts thinking that it is all his imagination and that he is losing his mind.

But his suspicion turns to belief when during Lisa's house warming party, Tamara falls off the balcony. A critical Tamara is taken to the hospital. A few days later Lisa comes to visit Tamara. As she tries to unhook Tamara's IV bag, Bobo walks in and questions her in a fury. She claims that all she was trying to do is unhook the IV bag as it is empty. But the now aggressive Bobo tells her to get out. Afraid for his family, he calls Dr. Palit and who agrees to help investigate further.

Dr. Palit finds a very disturbing truth and calls Bobo telling him that he was right all along. But in the meantime, the Daayan appears as Diana in Dr. Palit's clinic and kills him. As Bobo reaches Dr. Palit's clinic he finds Dr. Palit dead and sees the eerie lizard lurking about. He finds a paper clutched in Dr. Palit's hand, on which Zubin's name is scribbled. He rushes to the exhibition where Zubin is supposed to be, only to find him missing. He then rushes back to his old home too look for Zubin but finds it empty as well. So he jumps into the elevator and descends into hell.

There, he finds Zubin lying on a sacrificial altar and the Daayan ready to sacrifice his son's life to sustain her powers. Bobo tries to save Zubin, when he encounters Tamara. To his surprise, Tamara is the Daayan, not Lisa. Then, Diana appears and tells him that he himself is a Pishacha. Tamara explains further by saying that no one could merely push buttons in an elevator and find hell. The fact that he is present with them, is the evidence of him being a Pishacha. He tries to fight her, but she is enraged and tells Bobo that it took her 20 years to be reborn and she will not let him kill her again. She knocks Bobo unconscious.

When he regains consciousness, he recalls the book about black magic and realises that a Pishacha, good or bad can regain his strength as it is the night of the red moon. With his acquired powers, he fights Tamara and supposedly kills her. Soon after that, he returns his powers back to Satan. As he picks up Zubin, the Daayan now appearing as Diana reveals that only the pure and innocent can kill a Daayan and since Bobo killed her once before as a kid he is no longer innocent. Angry that Bobo denied Satan's gift Diana attacks him with her hair since it is the origin of her strength. Diana wraps her hair tightly around Bobo's neck to destroy his life force. Powerless, he tries to fight with her only to be flung around. Bobo grabs on to a pillar and an amused Diana once again immobilises him with her high-pitched screeches but Bobo kicks the sacrificial dagger to the now conscious Zubin, and Bobo twists Diana and wraps her own hair on her mouth to stop the sound reaching Zubin's ears. Zubin eventually cuts off Diana's plait, but the crumbling Diana once again promises that she will come back.

In the end Zubin asks him whether everything that happened was magic or witchcraft. Bobo tells him that everyone has a little of both good and bad, but they themselves have to choose which side they are on. Bobo meets Lisa at the cafe and she asks him why he was so aggressive towards her initially. The screen fades to black as Bobo says, "I thought you were a Daayan".

Cast

Production

The film was shot at Filmcity. According to director Kannan Iyer, leopards entered the sets during shooting. The uninvited guest was later apparently shooed away.[5]

CGI VFX for the film has been done by Prana Studios Mumbai.

Marketing
Hasmi and Qureshi during the promotions of the film.

The unique marketing campaign was carried out by the producer Ekta Kapoor for the promotion of this film. She produced a mini-series aired on the channel Life OK titled Ek Thhi Naayka starring the top actress of Indian Television from her path-breaking shows, including Smriti Irani, Sakshi Tanwar, Shweta Tiwari, Aamna Shariff, Mouli Ganguly, Ankita Lokhande, Kritika Kamra and Pooja Gaur.[6]

Soundtrack
Ek Thi Daayan
Soundtrack album by
Vishal Bhardwaj
Released2013
Recorded2013
GenreFeature film soundtrack
LanguageHindi
LabelSony Music India
ProducerVishal Bhardwaj
Vishal Bhardwaj chronology
Matru Ki Bijlee Ka Mandola
(2013)		 Ek Thi Daayan
(2013)		 Dedh Ishqiya
(2014)

The music of Ek Thi Daayan was composed by Vishal Bhardwaj, with lyrics written by Gulzar.[7] The background score was composed by Clinton Cerejo. Musicperk.com rated the album 7/10 quoting "This album does impress in parts but fails to make a lasting impression."[8]

Track listing
No.TitleSinger(s)Length
1."Yaaram"Sunidhi Chauhan, Clinton Cerejo4:53
2."Totey Ud Gaye"Suresh Wadkar, Sukhwinder Singh, Rekha Bhardwaj3:55
3."Kaali Kaali"Clinton Cerejo6:00
4."Lautungi Main"Rekha Bhardwaj6:18
5."Sapna Re Sapna"Padmanabh Gaikwad5:53

Release and reception

Critical reception

The film received mostly positive response with major praise particularly for Konkona Sen Sharma, as well as Huma Qureshi and Kalki Koechlin. At reviewbol.com, it got 3/5 Average Critic Review Score from all sites.[9] Taran Adarsh of Bollywood Hungama gave Ek Thi Daayan 4.3 stars out of 5 and called it "An imaginative and appealing supernatural thriller".[10] Meena Iyer of The Times of India awarded it 3.5 out of 5 while remarking "Woven beautifully between the world of magic, occult and suspense, Ek Thi Daayan, makes for compulsive viewing, providing some spine-chilling thrills at short gaps".[11] Raja Sen of Rediff gave it 3 out of 5 star, noting,"Ek Thi Daayan isn't the scariest of horror films. It is, though, smartly crafted, highly original in its approach and a strikingly ambitious effort for the genre".[12] Mansha Rastogi of Nowrunning rated it 2.5 out of 5,feels,"Ek Thi Daayan deserves full marks for its unblemished and watertight first half. The second however is a total waste".[13]

Box office

Ek Thi Daayan opened at around 30-40% occupancy with better opening in multiplexes rather than single screens[14] where it collected around ₹6.24 crore (US$870,000) on its first day.[15] The film did not show any growth further and netted around ₹15.5 crore (US$2.2 million) over the weekend.[16] Despite low growth over the weekend, the film came out with good total of around ₹ 25 crore in its first week.[17] Ek This Daayan grossed over ₹40.25 crore (US$5.6 million) during its entire theatrical run.[2]

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References
  1. "Ek Thi Daayan collects Rs 18 crores". Times of India. 22 April 2013. Retrieved 30 July 2013.
  2. "Box-Office Verdicts Of Major Bollywood Releases Of 2013". Box Office India. 19 April 2013. Retrieved 5 August 2019.
  3. "Emraan Hashmi turns director for Ek Thi Daayan". Hindustan Times. 2 July 2012. Archived from the original on 13 January 2013. Retrieved 26 October 2012.
  4. "Ek Thi Daayan has been released". Bollywood Hungama. Retrieved 15 November 2012.
  5. Leopards, Ek Thi Daayan (8 June 2012). "Leopard on 'Ek Thi Daayan' sets". 8 June 2012. Zee News. Retrieved 30 October 2012.
  6. "Production News - Ek Thi Daayan". 23 June 2012. boxofficeindia.co.in. 23 June 2012. Retrieved 27 October 2012.
  7. "Lyricsnext - Song Lyrics". lyricsnext.com. Archived from the original on 24 April 2016. Retrieved 11 April 2016.
  8. "Ek Thi Daayan - Musicperk - Trending news, analysis, reviews, ratings and exclusive content for music". www.musicperk.com.
  9. Undeveloped. "reviewbol.com - Domain Name For Sale - Undeveloped". Undeveloped. Archived from the original on 15 June 2013. Retrieved 20 April 2013.
  10. "Taran Adarsh Review". Taran Adarsh. Bollywood Hungama. Retrieved 18 April 2013.
  11. "Meena Iyer Review". The Times of India. Retrieved 18 April 2013.
  12. "Raja Sen Review". Rediff. Retrieved 18 April 2013.
  13. "Mansha Rastogi review". Nowrunning. Retrieved 19 April 2013.
  14. "Ek Thi Daayan Has Average Opening". Boxofficeindia.Com. Retrieved 18 April 2013.
  15. "Ek Thi Daayan Average Opening Chasme Baddoor Decent Second Week". Boxofficeindia.Com. Retrieved 20 April 2013.
  16. "Ek Thi Daayan Struggles Over Weekend". Boxofficeindia.Com. Archived from the original on 25 April 2013. Retrieved 22 April 2013.
  17. "Aashiqui 5 Has Decent Opening Iron Man 3 Has Good Initial". Boxofficeindia.com. Archived from the original on 30 April 2013. Retrieved 28 April 2013.
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