Chocolate industry in the Philippines

The chocolate industry in the Philippines developed after introducing the cocoa tree into Philippine agriculture. The growing of cacao or cocoa boasts a long history stretching from the colonial times. Originating from Mesoamerican forests, cacao was first introduced by the Spanish colonizers four centuries ago.[1] Since then the Philippine cocoa industry has been the primary producer of cocoa beans in the Southeast Asia. There are many areas of production of cacao in the Philippines, owing to soil and climate. The chocolate industry is currently on a small to medium scale.

Etymology, history and development
See also: History of chocolate

Local terms

The word “chocolate” as we know it today was spelled in different ways throughout time, in different ways such as “chocalatall,” “jocolatte,” “jacolatte,” and “chockelet.” It is a derivative of the word cacahuatl or xocoatl, a bitter drink the Aztecs brewed from cacao beans mixed with spices, wine, and other local ingredients that can be traced back to Pre-Columbian Mexico.[2]

Tsokolate with suman rice cakes and ripe carabao mangoes

Cacahuatl is an amalgamation of the Mayan words kaj and kab, which translates to “bitter juice.” The suffix -atl that means water or liquid was added to kajkab, forming kajkabatl, and then later kajkabhuatl with the insertion of the diphthong hu.[3]

The cacao tree, whose scientific Latin name given by Swedish botanist Carolus Linnaeus in 1753 is Theobroma cacao, is one of the 22 Theobroma species. Theobroma means “food for the Gods", from the Greek words theo (god) and broma (food). This species is utilized as raw materials for pharmaceutical products and cosmetics, however, cacao is primarily used for the production of chocolate and cocoa by processing the beans.

Champorado is a sweet chocolate rice porridge in Philippine cuisine.

In the Filipino language, chocolate translates as tsokolate, which is also a hot chocolate drink made from tablea, cacao tablets made from roasted and ground cacao nibs molded into rounds or tablets traditionally used in the Philippines for making hot chocolate. A batirol, the Filipino adaptation of the Mexican molinillo, is used to thoroughly mix hot water with the tablet in a chocolatera to make it frothy. The result is tsokolate de batirol, a thick, creamy, hot chocolate drink, otherwise referred to as sikawate in the Visayas region.

Tableya

Tablea is also used in the production of champorado, among many other cacao delicacies. Written tsamporado in Filipino, it is a sweet, rice porridge dish in the Philippines enjoyed by many hot or cold, usually partnered with dried fish, called tuyo or daing.

Origin of cacao in the Philippines

The cacao plant was primarily brought to the Philippines in the 1700s when a Spanish galleon from Mexico[4] transported pure Criollo, considered to be one of the best kinds of cacao, from Mesoamerica to the Pacific. Although cacao trees were originally grown in Mexico and Central America, the Philippines became an ideal cultivation grounds for cacao because of its geography as a tropical rainforest located 10-15 degrees from the Earth's Equator, with the cacao belt located within 20 degrees of the Equator. Today, cacao trees are cultivated throughout equatorial region including the Caribbean, Africa, Southeast Asia, and the Pacific Islands of Samoa and New Guinea.[5]

Chocolatera

Key areas for production of Cacao
Tsampurado

Batangas

Although the province of Batangas only accounts for 0.47 metric tons of cacao production as of 2016,[6] it is well known for its tsokolate tablea or chocolate tablets which are considered one of its delicacies and is often used to make traditional Filipino hot chocolate.[7]

Cebu

Cebu along with other Central Visayas provinces contribute only around 1% of cacao production in the country, however, Cebu is known for producing quality cacao.[8] Although there are currently less than a hundred farmer associations, cooperatives, and individual growers planting on an estimated 2,000 hectares in Cebu, the province aims to have a greater share in cacao production.[8] The province is home to criollo or the “cacao bisaya,” which is a superior quality cacao that has a strong, aromatic bittersweet taste and rich texture.[9] It is also home to Ralfe Gourmet, The Chocolate Chamber, and Casa de Cacao headed by Raquel Choa who is known for elevating Philippine cacao-based products.[9]

Davao Region

According to the Philippines Statistic Authority's CountrySTAT, 81% of annual production of cacao in the Philippines comes from the Davao region. Davao del Sur, Davao City, Davao del Norte, Davao Oriental, and Compostela Valley are the top 5 producers in terms of volume of production in 2016.[6] There are also more than 20,000 hectares of cacao farms in the region, and Davao City, amongst the 5 provinces, has the largest area of 6,060 hectares.[10] The region is also home to one of the well-known cacao agri-ventures in the country, Malagos chocolate.

Agencies and cooperatives on the chocolate industry

Department of Agriculture

A government agency, the Department of Agriculture (DA) oversees the advancement of agricultural development of the Philippines through the provisions of policies, public investments, and support services.[11] The department provides a range from technical to financial support for cacao farmers since it considers cacao as a high-value crop based on Republic Act No. 7900 which seeks to “promote the production, processing, marketing and distribution of high-valued crops”.

Department of Trade and Industry

The Department of Trade and Industry (DTI) is a Philippine government department in charge of attaining the country's goal of having a globally competitive and innovative industry and services sector which would lead to the creation of jobs and inclusive growth.[12] They have created programs and policies in support of the growth of the cacao industry.[13]

CocoaPhil

Cocoa Foundation of the Philippines (CocoaPhil) is a non-profit, umbrella organization which represents the interests of the local cocoa industry.[14] Their aim is to increase the number of hectares growing cocoa with the goal of achieving the Philippines Cacao Roadmap made by the Department of Agriculture and the Department of Trade and Industry. The specific objective of the organization is to develop at least 100,000 hectares into cacao farms as an intercrop under coconut trees.

CIDAMi

An active cacao value-chain organization in the agri-enterprise section, Cacao Industry Development Association of Mindanao Inc. (CIDAMi) is composed of members ranging from farmers to academe with the vision of world quality cacao-producing Mindanao.[15] CIDAMi has several projects, services and training partnered with professional organizations to accomplish its vision like CaCao Feast and Cacao Doctors Training.

FedCo

The Federation of Cooperatives in Mindanao (FedCo) is a secondary cooperative based in Mindanao with the aim to improve the socio-economic condition of its members through the export of the best quality agricultural products like cacao and bananas in the international stage.[16] Their operation is centered around the empowerment of small farmers by directly connecting them to international buyers.

CACAO

Center for Advanced Community Agriculture Operations (CACAO) is a group of agriculture enthusiasts who aim to provide solutions in the production and marketing issues in agriculture. Specifically will try to come up with programs that will provide sustainable livelihood to small farmers and produce enough if not more supply in the market.

Chocolate industry in the Philippines

Industry background

Cacao, which originated from South American forests, is the source material of chocolate products. However, modern cacao is mostly produced by African and European countries such as the Ivory Coast, Germany and Belgium.[17] As a minor player in the global industry, the Philippines also engages in cacao cultivation nearly everywhere around the archipelago, even during the early 1900s.[18]

Cacao Industry

The Philippine cacao industry consists mostly of smallholder farmers who supply medium-scale manufacturers.[19] However, domestic production is insufficient; local cacao demand outweighs the cacao supply both locally and globally. One major factor that affects caco production in the country is "the lack of post-harvest knowledge, equipment, and facilities to ensure bean quality for chocolate manufacturing." [20] Since that is the case, cacao exports are far less than country's imports. The Department of Trade and Industry Reports that in 2012, cacao imports amounted to 3,662 tons, while cacao exports amounted to only 512 tons.[13]

Imports of Cocoa and Cocoa Preparations (million kg.) [13]

20092010201120122013
Cocoa beans, whole or broken, raw or roasted123738307150223
Cocoa shells, husks, skins and waste2,1512,0321,7531,9692,633
Cocoa paste6,0805,4344,522640579
Cocoa powder, unsweetened13,28415,02413,87211,12013,340
Chocolate and other foods containing cocoa11,64512,45312,71113,93916,655

Exports of Cocoa and Cocoa Preparations (million kg.) [13]

20092010201120122013
Cocoa beans, whole or broken, raw or roasted299196127440554
Cocoa shells, husks, skins and waste20----
Cocoa paste12141265245138
Cocoa powder, unsweetened3136638122115
Chocolate and other foods containing cocoa7848637861,0283,002

Growing market opportunity for tablea

Recent increase in the number of cafes and restaurants offering chocolate or chocolate-based drinks provided for the relative rise of tablea market opportunities. In addition to that, healthy lifestyle trends in the past years contributed to this gradual increase of demand.[13] This is seen as a good sign of possible profit translation for cacao farmers and manufacturers.

Industry size

Philippine market

Philippine chocolate market is dominated by both local and international companies. The three largest companies in the Philippines processing cocoa are Universal Robina, Commonwealth Foods, and Goya—all of which are located within Metro Manila.[21] Also contributing to the chocolate market in the country are several well-known commercial brands such as Nestlé, Hershey's, and Cadbury Adams.

Local and Foreign Cocoa-processing Companies[21]

LocalForeign
Multirich Foods CorporationNestlé Philippines Inc.
Columbia International Food Products Inc.Hershey's Philippines Inc.
Monde NissinCadbury Adams (Philippines) Inc.
Twin Oaks Foods CorporationMars Philippines Inc.
Stateline Snack Food CorporationGandour Philippines Inc.
New Unity Sweets ManufacturingDelfi Marketing Inc.
Annie Candy ManufacturingRustan's Marketing Specialists, Inc.
Gracepoint Enterprises (Lala)

Other Local Brands
Mama Earth Cacao

Bean to bar with own farms in Monkayo and production in Samal Island. Maker of high quality tableas, chocolate, Nibs and cocao power

CACAO Davao

CACAO Davao by Calinan Cacao Products supplies raw cacao products like cacao beans, cacao nibs, and cacao liquor. CACAO is an acronym for Center for Advanced Community Agriculture Operations. The processing is based in Calinan, Davao City. CACAO Davao works in close partnership with existing local processors and producers.

Theo & Philo

Theo & Philo was started by Philo Chua in 2010. It is the first bean-to-bar, single origin chocolate maker in the Philippines.[22] Theo & Philo chocolates undergo a six step process to develop its quality. The flavors include Dark Chocolate with Calamansi, Milk Chocolate Adobo, Dark Chocolate Siling Labuyo, Milk Chocolate with Barako Coffee and Dark Chocolate with Green Mango and Sea Salt.[23]

Malagos
Main article: Malagos Chocolate

Malagos Chocolate is a single origin chocolate producer from Davao. Malagos is a word meaning “malakas na agos” or “strong flow of water." Malagos is a farm at the foot of Mt. Talomo in Barangay Baguio District, said to be along the equator where the cacao thrives best.[24] The process of planting, growing, fermentation, drying, sorting, roasting, and production of the chocolate is done on this farm.[25]

Fabros Farm

The Fabros Farm covers around 50 hectares and 30,000 tree seedlings are planted. has two locations – Agtedtedted, the pioneer farm, and Mumunsi, in Aurora. Cacao is endemic in Maria Aurora and cacao trees are grown in backyards. Mumunsi Chocolate Café is named after the mountain where cacao trees are planted.

Ralfe Gourmet

Raquel Choa was taught by her grandmother on how to plant cacao. She eventually became a tablea maker and is the founder and president of Ralfe Gourmet.[26] Ralfe Gourmet produces tablea that is 100% cacao. To produce their cacao, the beans are roasted, fermented, and solar-dried.[26]

Local manufacturers

Universal Robina Corp.

Universal Robina Corporation (URC) is one of the largest food and beverage manufacturers in the Philippines. They became famous for their instant coffee mix which catered towards Filipinos. They are also the company behind the Jack ‘n Jill brand which currently produces 26 snack products under its name. The Jack ‘n Jill products are classified into 3 categories namely Salty Snacks, Bakery, Confectionery. URC is one of the heaviest consumers of chocolate because majority of their Bakery and Confectionery snacks incorporate chocolate. URC's first breakthrough chocolate product was the Nips. The candy coated chocolate, similar to the famous M&M's, which was popular among kids. This was successfully followed by multiple chocolate products such as the chocolate covered marshmallow, Wiggles; the chewy butterscotch caramel, Chooey Choco; the chocolate coated nougat bar, Cloud 9.

Commonwealth Food Inc.

Commonwealth Food Incorporated is a multiproduct Philippine based company that produces coffee, chocolate, and biscuit products.[27] Their chocolate production is overseen by the Philippine Food Industries Incorporated branch which is also known as the Philfood division. They are responsible for producing natural cocoa powder which does not go through Dutch-process procedures. They also produce chocolate syrup, mint-candy covered chocolate, Kool Joy; chocolate candy, Flat tops; and Cocoa Butter. They have reached consumers abroad by supplying cocoa butter to consumers from the United States of America and Europe. Commonwealth Food Incorporated also has a division that produces biscuits. The Fibisco Biscuit Corporation is responsible for the production of Filipino-favorite chocolate snacks such as the Choco Mallows, Hi-ro, and Chocolate Chip cookies.

Future of Philippine chocolate industry

The supply of cocoa has fluctuated in recent years due to climate and economic factors. The El Niño phenomenon that hit in the year 2009 greatly reduced the cocoa production in the following years. The extreme weather conditions added to the impending financial crises to limit both the supply and demand for cocoa. Cocoa supply is still decreasing even if the demand is rising. Many entrepreneurs and governments have been looking into cocoa production recently as demand for chocolate rises. They are looking to compete with the top producer of the plant which is Africa. They produce more than 70% of the global cocoa supply. On the other hand, Netherlands and United States of America are the largest consumers of cocoa beans; both consuming Billions of U.S Dollars' worth of the product.[1]

According to the United Nations Commodity Trade Statistics Database, the Philippines has shifted from a massive importer of cocoa beans into a steady exporter of the bean. Entrepreneurs had seen the potential of the cocoa bean industry.[19] The increase in demand and the falling supply was obvious to them, therefore giving them the idea of planting many hectares of the plant. The Philippine government has also been encouraging the citizens to grow cocoa beans because of the shortage. They are assisting farmers and the industry by supplying land and tested procedures in order to increase the Philippine production of cocoa beans.[28] The Philippines has the right climate and soil for the cocoa tree which leaves the government the problem of spreading the knowledge on how to plant and harvest for cocoa.[1] Currently, they are making steady efforts to compete with other cocoa producers. The Philippine government is preparing for the cocoa shortage by the year 2020 and aims to increase production to 100,000 Metric Tons.[29] Although the Philippines is failing to meet the local demand of 30,000 Metric Tons, the strong effort and government support is sure to make an impact in years to come.

Cocoa production in the Philippines

In the Philippines, Cacao or cocoa beans are produced in many locations. These include Luzon, Mindanao, Joló, Basilan, Panay, Negros, Cebú, Bohol, Masbate and many more.[30] Cocoa also refers to cocoa powder and cocoa butter, which are two by-products of the cacao bean after it has undergone processing.[31] Cocoa and chocolate processing was first introduced in the country by Commonwealth Foods Inc. (ComFoods) in 1953, while Serg's Chocolate Products Inc. became the first modern chocolate manufacturing plant in Southeast Asia. [32]

Process

Planting and farming

For planting cacao in the Philippines, there are currently 9 registered and approved varieties by the National Seed Industry of the Council of the Bureau of Plant Industry.[33] These are based on high productivity, quality of the bean, consumer acceptability and resistance to pests and diseases. Soil requirements include good soil structure, which is deep and well-drained, but with sufficient water-holding capacity.[34] Clay loam soil with an aggregate of sand, silt and clay work best due to its large pore spaces which "promote aeration, drainage, and moisture retention". Organic matter in the surface layer or soil is also important to cacao growth so the soil must be well-shaded to preserve the organic layer.[35] Ideal rainfall and climate on the other hand is between 1,250 and 3,000 mm per annum, 1,500 to 2,000 mm in the dry season of not more than 3 months, and a temperature from 18 degrees to 32 degrees Celsius. This suitable temperature can be found in altitudes up to 700 meters or in areas between 300 and 1,200 meters above sea level.[34] Because Cacao prefers a moisture-laden atmosphere, a climate of evenly distributed rainfall and few winds are ideal. [36]

After the seeds are selected carefully from highly productive trees which pest-free and disease-free, seeds are planted immediately either “at stake”, controlled seed beds, pots, or nurseries before they are transplanted to plantations.[37] When field soils are forest land with good organic matter, tillage is not necessary. However, if the cacao is to be planted with other cash crops, a more thorough preparation, which includes plowing and harrowing the land, is needed. Roads, drainage, and shade trees are also established. Based on studies about distancing, cacao is generally planted in the following: cacao laid in rows 2 meters apart if open areas, 2.5 meters away from the base if under coconut trees, close planting followed by thinning, or 3 by 3 meters or 3 by 4 meters apart.[38]

Although trees raised from seeds are still practiced, grafted, budded, or asexually propagated cacao seedlings are now also practiced.[39]

Pruning

Pruning is generally done with great care using a sharp saw during dry season, when branches have come out, or after harvest as to control the height of the tree and facilitate the work. The first pruning, which is done to control the height of where the first branch is formed, is generally at least 5 feet, so as not to hinder harvesting and maintenance. When five or more branches have grown, weak branches are pruned, leaving only "three or four well-developed branches". The surfaces with cuts are then painted with coal tar or lead paint so as to protect the cuts from diseases or pests.[40]

Nutrition and fertilizers

The health of cacao trees are examined based on soil and leaf analyses. Mineral deficiencies are documented to determine fertilizer requirements. [41] Fertilizers are applied on Cacao around two to three months after transplanting and are increased in the second, third and fourth year of a tree. The fertilizers used on Cacao include Ammonium sulfate, Single superphosphate, Potassium sulfate, and Magnesium sulfate.[38]

Harvesting

Cacao pods are harvested as soon as they are ripe or mature. The ripening period of cacao generally happens during dry season and can be determined either by the aroma of chocolate that pervades the plantation or the changing of pod color wherein they turn reddish or yellow according to the variety. [42] The pods are harvested using a sharp instrument such as a knife and are cut as close to the stem as possible. This is done with utmost care so as not to damage the flower cushions, pods, and tree itself. Infested pods are removed. About four harvest cycles with 10 to 21 days intervals are generally made per season.

Sorting and grading

Sorting and grading will enhance bean quality. When the beans have completely dried, they are sorted and graded to remove flat, slaty, black, moldy, small, double beans and beans with insect damage.[43] Beans are usually graded based on proportion of defective beans indicated by the Philippine National Standards for Cacao or Cocoa Beans. These processing and manufacturing guidelines successfully ensure quality before they are shipped or handled.[44]

Packaging and storage

The dried cocoa beans are packed in bags made of food-grade or non-toxic materials such as jute bags or sacks that an imprint of the label, production number, date, the grade of the beans, code of the cooperative, farmer or area. They are stored in weatherproof, well ventilated, free from moisture, insects, or any other factor that can contaminate the cacao. [45]

Output

After the seeds are shipped to different manufacturers, they are used for making cocoa powder, cocoa butter, the processing of tablea(cocoa liquor) and other chocolate products such as liquid chocolate, and chocolate bars. Tablea and cocoa powder are also used to create a variety of products such as hot chocolate, champorado, tablea de cacao cupcakes, tablea brownies, crinkles etc.

For chocolate bar flavors, Filipino chocolate brands such as Theo and Philo,[46] Risa,[47] CocoDolce,[48] Kablon, and others, offer unique flavors that include chili, mango, calamansi, barako coffee, adobo, pili nuts, pastillas, bacon, turon, and coconut.

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See also

References
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  2. Boynton, Sandra. Chocolate: The Consuming Passion. New York: Workman, 2015. Print.
  3. Hardy, Frederick. Turrialba (1960) Cacao Manual. Costa Rica: Inter-American Institute of Agricultural Sciences, 1960. p. 13. Web.
  4. Blanco, Manuel, and Andrés Naves. Flora De Filipinas. Manila: Plana, 1877. Print.
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  10. Chanco, Boo (July 15, 2016). "Davao as chocolate capital". The Philippine Star.
  11. "Department of Agriculture". Department of Agriculture.
  12. "About". Department of Trade and Industry.
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  14. "Cocoa Foundation of the Philippines (COCOAPHIL)". DevEx.
  15. "Our Works". CIDAMi. Archived from the original on 2017-07-13. Retrieved 2017-07-08.
  16. "About". FEDCO.
  17. Peace and Equity Foundation. A primer on PEF’s Priority Commodities: an Industry Study on Cacao. Philippines, 2016. 1. Accessed June 26, 2017.
  18. Lyon, William S. (1902). Cacao Culture in the Philippines. Manila: Bureau of Public Printing. Retrieved 7 July 2017.
  19. "Cacao / Tablea". Securing the Future of Philippine Industries. Retrieved 8 July 2017.
  20. Peace and Equity Foundation. A primer on PEF’s Priority Commodities: an Industry Study on Cacao. Philippines, 2016. 3. Accessed June 26, 2017.
  21. Peace and Equity Foundation. A primer on PEF’s Priority Commodities: an Industry Study on Cacao. Philippines, 2016. 4. Accessed June 26, 2017.
  22. Inc., Primer Media. "Theo & Philo Artisan Chocolates". Business. Retrieved 2017-07-08.
  23. "Filipino Inspired Artisan Chocolates by Theo and Philo". Travel Eat Pinas. Retrieved 2017-07-08.
  24. "Single-origin Map". Malagos Chocolate. 2014-11-06. Retrieved 2017-07-08.
  25. "Home". Malagos Chocolate. 2014-10-27. Retrieved 2017-07-08.
  26. "MY TABLEA TALE | Ralfe Gourmet". www.ralfegourmet.com. Archived from the original on 2017-07-03. Retrieved 2017-07-08.
  27. "COMMONWEALTH FOODS, INC. | Philippine Association of National Advertisers – PANA Website". Pana.com.ph. Retrieved 2017-11-23.
  28. Quiros, Judy. "Shortage of cacao both a threat and an opportunity." Inquirer, June 15, 2013. Accessed June 26, 2017. Shortage of cacao both a threat and an opportunity.
  29. Oliver, Nielberg (February 12, 2013). "Philippines as an emerging 'quality' cocoa origin". Accessed June 25, 2017.
  30. Lyon 1902, p. 5.
  31. Juan 2013, p. 16.
  32. Juan 2013, p. 31.
  33. "Growing Cacao - Cacao Production Guide | Business Diary Ph." Your Business Diary. April 30, 2017. Accessed July 07, 2017.
  34. Juan 2013, p. 39.
  35. Peace and Equity Foundation. A primer on PEF’s Priority Commodities: an Industry Study on Cacao. Philippines, 2016. 11. Accessed June 26, 2017.
  36. Lyon 1902, p. 6.
  37. Lyon 1902, p. 11.
  38. Peace and Equity Foundation. A primer on PEF’s Priority Commodities: an Industry Study on Cacao. Philippines, 2016. 12. Accessed June 26, 2017.
  39. Juan 2013, p. 40.
  40. Peace and Equity Foundation. A primer on PEF’s Priority Commodities: an Industry Study on Cacao. Philippines, 2016. 13. Accessed June 26, 2017.
  41. Juan 2013, p. 42.
  42. Lyon 1902, p. 17.
  43. Juan 2013, p. 48.
  44. Peace and Equity Foundation. A primer on PEF’s Priority Commodities: an Industry Study on Cacao. Philippines, 2016. 17. Accessed June 26, 2017.
  45. Juan 2013, p. 49.
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  47. "Barks & Bars". Risa. Retrieved July 7, 2017.
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Sources
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