Allspark (company)

Hasbro Studios, LLC, d/b/a Allspark,[1] is an American production and distribution company located in Burbank, California. It is a wholly owned subsidiary of the American toy and multimedia company Hasbro. Originally just a TV production division, many of its TV shows are based on Hasbro properties and are broadcast on Discovery Family, a joint venture between Hasbro and Discovery, Inc.[2][3] and on other television networks and multiple media platforms.

Hasbro Studios, LLC

Trade name	Allspark
Formerly	Hasbro Studios (2009–2019)
Type	Subsidiary
Industry	Entertainment
Predecessors	Claster Television Hasbro Entertainment
Founded	2009 (2009) Los Angeles, California, United States
Headquarters	Burbank, California , United States
Number of locations	3
Production output	Animation Game shows Television shows Films
Services	Licensing
Parent	Hasbro
Divisions	Allspark Animation Allspark Pictures Cake Mix Studio
Website	Official website

Hasbro Studios (Burbank headquarters at Starz Plaza pictured).

Allspark Pictures is Allspark's live action production label, while Allspark Animation is its animation production label.[4] Cake Mix Studio is the company's Rhode Island-based producer of commercials and short form content.[2]

Background

In the early 1980s, when Hasbro began creating animated series based on their properties, they hired Sunbow Productions, who was already producing commercials for them, to create such series as G.I. Joe and The Transformers which would by syndicated by Hasbro's Claster Television subsidiary.[5] In May 2008, Hasbro reacquired the animated series based on their properties from Sunbow Productions so that they could create programs in-house.[5]

History

Hasbro Studios (2009–2019)

Hasbro Studios' logo.

Hasbro Studios was founded in 2009 for TV development, production and distribution, with Stephen J. Davis as president.[2] On October 10, 2010, Hasbro Studios and Discovery Communications relaunched the channel formerly known as Discovery Kids as The Hub (Now known as Discovery Family). On November 9, 2010, Hasbro Studios signed an agreement with Canadian media company Corus Entertainment to broadcast their productions on YTV and Teletoon.[6] On October 6, 2011, Hasbro Studios signed an agreement with seven US and international airlines, such as Continental Airlines and Qantas, to broadcast shows on their planes.[7] In March 2012, the studio started venturing into foreign co-productions starting with Play-Doh (DoPei Le Doh), mixed animation and live action series with Toonmax, part of the Shanghai Media Group.[4]

In December 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their Los Angeles-based film group, and Cake Mix Studio, the company's Rhode Island-based producer of commercials and short form content.[2] On February 28, 2013, the studio laid off three staffers in its Game & Reality Show Production & Development department, which was moved under vice president Kevin Belinkoff along with the animation department's management and outside creative consultants.[8]

In August 2014, Josh Feldman was appointed as head of development for Hasbro Studios, as he will oversee live-action and TV series.[9] On October 20, the studio announced the new film finance production label Allspark Pictures.[3]

Hasbro Studios released its first non-soundtrack album, Truly Outrageous: A Tribute to Starlight Records, with Legacy Recordings on August 7, 2015. This promotion album for Jem film consisted of remakes of classic Jem TV series songs.[10]

On December 15, 2015, Hasbro Studios and Paramount Pictures have signed a deal to create a five-property movie universe produced by Hasbro's Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are G.I. Joe, Micronauts, Visionairies, M.A.S.K. and Rom.[11]

After two attempted films for Stretch Armstrong, the property was picked up by Netflix in January 2016 for a full order as a 26-episode animated series, making it the first deal between the company and the streaming service.[12] By March 2017, Hasbro Studios' executive staff and its animation and toy prototyping teams moved to the Burbank office building.[13] In 2017, Hasbro Studios launched its first franchise through YouTube called Hanazuki: Full of Treasures.[14]

On November 3, 2017, Hasbro Studios and Paramount extended their relationship, with an exclusive five year production deal for Allspark Pictures and Allspark Animation to create original and franchise-based films. Both Allspark units were newly formed (Allspark Pictures was formerly a film finance label), with the film unit led by Greg Mooradian and the animation unit led by Meghan McCarthy. Paramount and Hasbro would also work together on TV series.[15]

With the loss of the Jurassic Park license in 2016, Hasbro launched a new dinosaurs based franchise, its second new studio property, with its Chomp Squad animated series on January 6, 2018.[14] On May 1, 2018, Hasbro announced that they were acquiring Power Rangers and other entertainment assets from Saban Capital Group, which was completed on June 12, 2018.[16] At the time, Power Rangers was renewed for three more seasons until 2021,[17][18] and the animated series Treehouse Detectives had nearly two seasons produced.[19]

Allspark (2019–present)

On March 26, 2019, Stephen Davis announced that Hasbro Studios would be rebranded as "Allspark", named after the fictional artifact featured in the Transformers franchise.[20]

On May 7, 2019, Allspark and Boulder Media announced a new feature animation studio. The companies had bid on an old ferry terminal for the studio, but were turned down by the Dún Laoghaire-Rathdown County Council in previous attempts.[21]

Allspark Pictures

Allspark Pictures

Type	Division
Industry	Entertainment
Founded	May 2008 (2008-05)
Headquarters	Universal City, California[22] , USA
Key people	Greg Mooradian (President, Allspark Pictures)[15]
Production output	Film
Services	Film Development
Parent	Allspark (Hasbro)
Divisions	Allspark Pictures Allspark Animation
Website	allsparkpictures.com

Allspark Pictures, formerly Hasbro Films, or Hasbro Film Group, is a film production within Allspark, a subsidiary of Hasbro tasked with developing movies for Hasbro properties.[23]

Background

In 1986, The Transformers: The Movie and My Little Pony: The Movie, animated theatrical films based on Hasbro properties, were released. Waddingtons, later purchased by Hasbro in 1994,[24] Clue's US licensee, licensed a Clue film, released in 1985. Hasbro had previously licensed Transformers to DreamWorks for a live action film released in 2007.[25] The Transformers franchise continued solely with Paramount Pictures, the distribution of and acquirer of DreamWorks, with the addition of the G.I. Joe property.[22]

Pictures history

Hasbro Films

Hasbro and Universal Pictures signed an agreement in February 2008 to derive and produce four films from seven Hasbro properties: Battleship, Candy Land, Clue, Magic: The Gathering, Monopoly, Ouija, and Stretch Armstrong. Hasbro was to pay for all development costs for the films and Universal was supposed to pay $5 million per property not made into films.[22] In May, Bennett Schneir was hired to lead its film division[26] while Hasbro also reacquired animated series based on their properties from Sunbow Productions.[5]

By January 2012, all Hasbro properties at Universal — except for Battleship and Ouija — were halted in development. While Hasbro's film division continued to have an office on the Universal lot, Hasbro was able to take the Universal agreement properties to any studio.[22] Universal paid a multimillion-dollar fee instead of the $5 million per property to depart from the agreement.[27]

On 31 January 2012, it was announced that Columbia Pictures, Happy Madison, and Adam Sandler were in final negotiations to develop the Candy Land film.[28] In February, Stretch Armstrong was set up with Relativity Media.[22] In October, Hasbro signed a three picture co-production two-year deal which includes a first look provision with Emmett/Furla for Monopoly, Action Man, and Hungry Hungry Hippos, with Envision Entertainment's partners Stepan Martisoyan and Remington Chase as co-financiers.[29] In December, Hasbro transferred the feature films division into Hasbro Studios along with its other short film division.[2] By October 10, 2013, Relativity and Hasbro had removed the Stretch Armstrong movie from their schedules.[30]

Hasbro filed suit against Sweetpea Entertainment and Warner Bros. on May 12, 2013 regarding the announced Dungeons & Dragons (D&D) movie based on Chainmail. Hasbro had asserted that rights had reverted to Hasbro, while Sweetpea felt they had the rights under a 1994 agreement with TSR. Hasbro had reportedly just agreed to license D&D movie rights to Universal.[31] On August 3, 2015, Warner Bros. announced that they will be developing a Dungeons & Dragons movie as a resolution to the lawsuit. The film will be based on the Forgotten Realms campaign world with Courtney Solomon and Roy Lee producing, David Leslie Johnson writing the screenplay, and produced by Sweetpea Entertainment and Allspark Pictures.[32]

In January 2014, Hasbro announced a franchise film deal with 20th Century Fox for Magic: The Gathering by its subsidiary Wizards of the Coast.[33] In October 2014, the studio announced its film self-finance/co-finance label Allspark Pictures with its first existing project Jem and the Holograms, along with My Little Pony: The Movie.[3]

Hasbro's first original film project, Hacker Camp, was assigned to writer Tripper Clancy in February 2015.[34] By July 2015, the Monopoly satire film with Emmett/Furla was set aside with Hasbro announcing that Lionsgate will distribute a Monopoly film with Andrew Niccol writing the film as a family-friendly action adventure film[35] co-financed and produced by Lionsgate and Hasbro's Allspark Pictures.[36]

Films' parent unit, Hasbro Studios, on December 15, 2015 agreed with Paramount Pictures to a deal creating a five-property movie universe by financing unit Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are G.I. Joe, Micronauts, Visionaries, M.A.S.K. and Rom. A writers’ room was organized to develop a "creative roadmap".[11] On April 21, 2016, The Hollywood Reporter has reported that Michael Chabon, Brian K. Vaughan, Nicole Perlman, Lindsey Beer, Cheo Coker, John Francis Daley & Jonathan Goldstein, Joe Robert Cole, Jeff Pinkner, Nicole Riegel and Geneva Robertson has joined the writers room.[37]

On November 4, 2016, The Weinstein Company has announced that a Furby movie is in development as a live action/CG-animated movie produced under the TWC-Dimension label.[38]

After two attempts to purchase or merge with a filmed entertainment company, DreamWorks Animation and Lionsgate, fell apart due to pricing differences, Hasbro Studios moved to create a full-fledged movie studio. Thus in October 2017, the company hired Greg Mooradian, currently working at Fox 2000, as president of Allspark Pictures starting January 2018. Variety's sources also indicated that the company was looking for financing for a while in the hundred million dollars range.[39] By November 2017, a five-year exclusive distribution and production pact was signed between Hasbro and Paramount Pictures for Allspark Pictures and Allspark Animation films. Plus Meghan McCarthy was promoted to head up for Allspark Animation.[40]

Filmography

Main article: List of television programs based on Hasbro properties

Television series

Animated television series

Title	Production partner	Premiere	Finale	Channel
Pound Puppies (2010)	Paul & Joe Productions (season 1) 9 Story Entertainment (episodes 1 to 7) DHX Media/Vancouver Top Draw Animation (episodes 8 to 65)	October 10, 2010	November 16, 2013	The Hub Hub Network
My Little Pony: Friendship Is Magic	DHX Media/Vancouver Top Draw Animation Allspark Animation (seasons 8 to 9)		October 12, 2019	The Hub Hub Network Discovery Family
The Adventures of Chuck and Friends	Nelvana Pipeline Studios	October 15, 2010	January 9, 2012	The Hub
G.I. Joe: Renegades	Darby Pop Productions Moi Animation Hanho Heung-Up JM Animation	November 26, 2010	July 23, 2011
Transformers: Prime	Digitalscape K/O Paper Products Darby Pop Productions Polygon Pictures	November 29, 2010	July 26, 2013	The Hub Hub Network
Transformers: Rescue Bots	Atomic Cartoons Darby Pop Productions (season 1) Vision Animation Moody Street Kids (season 2) DHX Media Top Draw Animation (seasons 3 to 4)	February 18, 2012	October 22, 2016	The Hub Hub Network Discovery Family
Kaijudo	Moi Animation DR Movie	June 2, 2012	December 28, 2013	The Hub Hub Network
Littlest Pet Shop (2012)	DHX Media/Vancouver Top Draw Animation	November 10, 2012	June 4, 2016	The Hub Hub Network Discovery Family
Transformers: Robots in Disguise (2015)	Darby Pop Productions (seasons 1 to 2) Polygon Animation	March 14, 2015[41][42]	November 11, 2017	Cartoon Network
Blazing Team: Masters of Yo Kwon Do	Alpha Animation	November 13, 2015	September 9, 2017	Discovery Family[43][44]
Littlest Pet Shop: A World of Our Own	Boulder Media Limited Allspark Animation Xentrix Studios	April 14, 2018	January 26, 2019
Transformers: Cyberverse		September 1, 2018[45]	June 7, 2020	Cartoon Network[46]
Hanazuki: Full of Treasures [47]	Titmouse, Inc. Allspark Animation (season 2 onward) Inspidea	December 1, 2018[48]	present	Discovery Family
Transformers: Rescue Bots Academy[49]	Boulder Media Limited Allspark Animation	January 5, 2019
My Little Pony: Pony Life[50]	Boulder Media Limited Entertainment One	June 21, 2020[51]	present
Micronauts	Boulder Media Limited Allspark Animation	2020[49][52]	TBA	TBA

Animated web series

Title	Production partner	Premiere	Finale	Platform
Transformers: Combiner Wars (Prime Wars Trilogy – season 1)	Machinima, Inc. Tatsunoko Production [53]	August 2, 2016	September 20, 2016	go90[54][55]
Transformers: Titans Return (Prime Wars Trilogy – season 2)[56]		November 14, 2017	January 9, 2018
Transformers: Power of the Primes (Prime Wars Trilogy – season 3)		May 1, 2018[57]	July 3, 2018
Hanazuki: Full of Treasures (season 1)	Titmouse, Inc.	January 11, 2017[58]	July 14, 2017	YouTube[59]
Littlest Pet Shop: A World of Our Own	Boulder Media Limited[49]	October 4, 2017	April 24, 2018
Stretch Armstrong and the Flex Fighters	Digital eMation	November 17, 2017	present	Netflix[12]
My Little Pony: Equestria Girls	DHX Media/Vancouver			YouTube
Chomp Squad	Huminah Huminah Animation	January 5, 2018[14]	June 2, 2018
Transformers: War for Cybertron Trilogy	Rooster Teeth Polygon Pictures Allspark Animation	July 30, 2020[60]	present	Netflix
Untitled Magic: The Gathering - Planeswalkers series	Bardel Entertainment Wizards of the Coast Octopie Allspark Animation[61]	TBA	TBA

Live-action television series

Title	Production partner	Premiere	Finale	Channel
Taylor Swift: Journey to Fearless	Big Machine Shout! Factory	October 22, 2010	October 24, 2010	The Hub
Hubworld	Natural 9 Entertainment	November 5, 2010	October 29, 2011
Clue	Metzner Films Slow Genius	November 14, 2011	January 1, 2012
Power Rangers Beast Morphers	Toei Company, Ltd. Power Rangers Productions, Ltd. Allspark Pictures[62]	March 2, 2019	present	Nickelodeon
Power Rangers Dino Fury[63]	Toei Company, Ltd. Power Rangers Productions, Ltd. Allspark Pictures	2021	TBA	Nickelodeon

Live-action game shows

Title	Production partner	Premiere	Finale	Channel
Family Game Night	ZOO Productions	October 10, 2010	November 9, 2014	The Hub Discovery Family [64]
Pictureka!	Linda Ellman Productions	October 11, 2010	January 3, 2011	The Hub
Hubworld	Natural 9 Entertainment	November 5, 2010	October 29, 2011
The Game of Life	Andrew Golder Productions 1/17 Productions	September 3, 2011	April 22, 2012
Scrabble Showdown	Rubicon Entertainment
Monopoly Millionaires' Club	Entertain The Brutes Scientific Games	February 7, 2015[65]	April 30, 2016[66]	Syndication
Boggle Battle[67][68]	Entertainment One Keller/Noll[69]	TBA	TBA	TBA
Guess Who?[70]	Allspark Pictures Endemol Shine North America	TBA	TBA	TBA

Films and specials

Title	Production partner	Premiere	Released	Notes
My Little Pony: Equestria Girls	DHX Media/Vancouver	June 16, 2013	Theaters[71] Hub Network	N/A
Transformers Prime Beast Hunters: Predacons Rising	K/O Paper Products Darby Pop Productions Polygon Pictures	October 4, 2013	Hub Network[72]	Series finale of Transformers: Prime.
My Little Pony: Equestria Girls – Rainbow Rocks[73]	DHX Media/Vancouver	September 27, 2014	Theaters Discovery Family	Originally planned for Hub Network on TV broadcast.
My Little Pony: Equestria Girls – Friendship Games[74]		September 26, 2015	Discovery Family	N/A
My Little Pony: Equestria Girls – Legend of Everfree		October 1, 2016	Netflix[75] Discovery Family	First premiered on Netflix, launched on Blu-ray and DVD on November 1, 2016 and premiered on Discovery Family after Netflix's premiere.
My Little Pony: Equestria Girls – Magical Movie Night		June 24 – July 8, 2017[76]	Netflix Discovery Family	3 TV specials with 22 minutes each:[77] "Dance Magic", "Movie Magic" and "Mirror Magic".
My Little Pony: Equestria Girls – Forgotten Friendship		February 17, 2018[78]	Discovery Family	44-minute special episode
Stretch Armstrong and the Flex Fighters: The Breakout	Digital eMation	March 13, 2018[79][80]	Netflix	Interactive special episode.
My Little Pony: Equestria Girls – Rollercoaster of Friendship	DHX Media/Vancouver	July 6, 2018[81]	Discovery Family	44-minute special episode
Power Rangers Legacy Wars: Street Fighter Showdown	Allspark Pictures Lionsgate Games Bat In The Sun nWay Games	October 8, 2018[82]	YouTube	Live-action crossover short film between Power Rangers and Capcom's Street Fighter, based on the videogame Power Rangers: Legacy Wars.
My Little Pony: Best Gift Ever	DHX Media/Vancouver	October 27, 2018[83]	Discovery Family	44-minute Christmas-themed special episode
My Little Pony: Equestria Girls – Spring Breakdown		March 30, 2019[84]		44-minute special episode
My Little Pony: Rainbow Roadtrip	Boulder Media Limited	June 29, 2019[85]		60-minute special
My Little Pony: Equestria Girls – Sunset's Backstage Pass	DHX Media/Vancouver	July 27, 2019[86]		44-minute special episode

Discography

Non-sound track albums

Title	U.S. release date	Length	Composer(s)	Label
Truly Outrageous: A Tribute to Starlight Records	August 7, 2015 (2015-08-07)	N/A	N/A	Legacy Recordings
A Pony Kind of Christmas	November 6, 2015 (2015-11-06) (original) October 7, 2016 (2016-10-07) (expanded edition)	27:45 (original) 37:44 (expanded edition)	N/A

Feature-length films

Main article: List of films based on Hasbro properties

Title	Production by	Year	Budget	Box office	Note
Transformers	DreamWorks Pictures Paramount Pictures di Bonaventura Pictures	July 3, 2007	$150 million	$709.7 million[87]	N/A
Transformers: Revenge of the Fallen		June 24, 2009	$200 million	$836.3 million[88]	N/A
G.I. Joe: The Rise of Cobra	Paramount Pictures Spyglass Entertainment di Bonaventura Pictures	August 7, 2009	$175 million[89]	$302.5 million[90]	N/A
Transformers: Dark of the Moon	Paramount Pictures di Bonaventura Pictures	June 29, 2011	$195 million	$1.12 billion[91]	N/A
Battleship	Universal Pictures Bluegrass Films Film 44	May 18, 2012	$209–220 million[92]	$303 million[93]	N/A
G.I. Joe: Retaliation	Paramount Pictures Metro-Goldwyn-Mayer Pictures Skydance Productions di Bonaventura Pictures	March 28, 2013	$155 million	$375.7 million[94]	N/A
Transformers: Age of Extinction	Paramount Pictures di Bonaventura Pictures China Movie Channel Jiaflix Enterprises[95]	June 27, 2014	$210 million	$1.104 billion[96]	N/A
Ouija	Universal Pictures Blumhouse Productions Platinum Dunes	October 24, 2014	$5 million	$103.6 million[97]	N/A
Jem and the Holograms	Universal Pictures Blumhouse Productions SB Projects Allspark Pictures	October 23, 2015		$2.3 million[98]	[3][99]
Ouija: Origin of Evil	Universal Pictures Blumhouse Productions Platinum Dunes Allspark Pictures	October 21, 2016	$9–12 million	$81.7 million[100]	[101]
Transformers: The Last Knight	Paramount Pictures di Bonaventura Pictures	June 21, 2017	$217 million	$605.4 million[102]	[103]
My Little Pony: The Movie	Allspark Pictures DHX Media Lionsgate (distribution)	October 6, 2017	$6.5 million[104]	$60.3 million[105]	[106][107]
Bumblebee	Paramount Pictures di Bonaventura Pictures Allspark Pictures	December 21, 2018	$100–137 million[108]	$468 million[109]	[103]

Upcoming films

Upcoming films
Title	Production by	Year	Note
Snake Eyes: G.I. Joe Origins	Metro-Goldwyn-Mayer Allspark Pictures Paramount Pictures Skydance Media	2021	[110][111]
Micronauts	Allspark Pictures Paramount Pictures	June 4, 2021	[112]
Untitled My Little Pony film	Allspark Pictures Paramount Animation Paramount Pictures	September 24, 2021	[113]
Untitled Dungeons & Dragons reboot	Allspark Pictures Sweetpea Entertainment Paramount Pictures	May 27, 2022	[114]
Untitled Transformers film	Allspark Pictures Di Bonaventura Pictures Paramount Pictures	June 24, 2022	[115]

Films announced/in development

Announced/in development films
Title	Production by	Note
G.I. Joe: Ever Vigilant	Paramount Pictures Metro-Goldwyn-Mayer Pictures Skydance Media Allspark Pictures di Bonaventura Pictures	[13][112]
Beyblade	Paramount Pictures Disruption Entertainment Allspark Pictures d-rights Nelvana	[116]
Monopoly	HartBeat Productions The Story Company Allspark Pictures Lionsgate	[36][117][118][119]
Hacker Camp	Universal Pictures DreamWorks Pictures Allspark Pictures	[34]
Action Man	Paramount Players Allspark Pictures	[120]
Clue	20th Century Studios Allspark Pictures Maximum Effort Aggregate Films Walt Disney Studios Motion Pictures (distribution)	[121][122]
Furby	Lantern Entertainment/Spyglass Media Group	[38]
Untitled Hanazuki: Full of Treasures film	Allspark Animation Paramount Animation Titmouse, Inc.	[123][124]
Untitled Transformers: Optimus Prime film	Paramount Pictures Allspark Pictures di Bonaventura Pictures	[125]
Rom the Space Knight	Paramount Pictures Allspark Pictures	[11]
M.A.S.K.		[11]
Visionaries	[11]
Untitled Power Rangers film	Allspark Pictures Toei Company Paramount Pictures	[126]
Untitled G.I. Joe spin-off film	Allspark Pictures Paramount Pictures	[127]

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External links

• Hasbro Studios Shorts on YouTube
• Hasbro Studios on IMDb
• Allspark Pictures on IMDb
• Allspark Animation on IMDb