10 Shake

10 Shake is an Australian free-to-air digital television multichannel owned by Network 10. It will broadcast from September 2020.[2]

10 Shake
LaunchedSeptember 2020 (2020-09)
NetworkNetwork 10
Owned byTen Network Holdings
ViacomCBS Networks UK & Australia
Picture format576i (SDTV) 16:9
SloganShake It Up
CountryAustralia
LanguageEnglish
Broadcast areaSydney, Melbourne, Brisbane, Adelaide, Perth
Sister channel(s)
Website10play.com.au
Availability
Terrestrial
TEN Sydney
(DVB-T)		1576 @ 11 (219.5 MHz)[1]
ATV Melbourne
(DVB-T)		1592 @ 11 (219.5 MHz)
TVQ Brisbane/
Gold Coast
(DVB-T)		1608 @ 11 (219.5 MHz)
ADS Adelaide
(DVB-T)		1624 @ 11 (219.5 MHz)
NEW Perth/
Mandurah
(DVB-T)		1672 @ 11 (219.5 MHz)
Freeview Ten metro (virtual)12
Freeview WIN regional (virtual)TBA
Freeview SCA Spencer Gulf/Broken Hill (virtual)TBA
Satellite
FoxtelTBA
VASTTBA
Cable
FoxtelTBA

The new channel will include a mix of shows for people aged 0-40.[3] It will broadcast programming for children from 6am to 6pm, and from 6pm to 6am shows for young teens to adults. The network is similar to ABC Kids which broadcast programming for children from 5am to 7pm.[4]

History

In May 2020, ViacomCBS Australia and New Zealand Chief Content Officer and Executive Vice President, Beverley McGarvey, announced that Network 10 would unveil a third channel later in the year. Complementing Channel 10, 10 Peach and 10 Bold, the fourth channel will appeal to the under 50s audience. Further announcements about the channel would be made in the coming months[5].

On 13 July 2020, it was announced that Network 10 would launch a third digital channel, 10 Shake, in September. The network will carry children's programmes (drawing primarily television series from Nickelodeon brands), while evening and prime time hours will feature "edgy" series and films targeting young adults under 40, including programs from Comedy Central and MTV, and other imported programmes such as The Late Late Show with James Corden. 10 Shake will also share their ViacomCBS television programs (including Nickelodeon shows) with 9Go!, ABC Kids, and ABC ME and carry the primarily movies from Warner Bros, Village Roadshow, DC Films, New Line Cinema, Sony, and more.[6]

Programming

10 Shake will feature a mix of repeated old shows from their slate of output deals, and shows that would make their debut on Australian free-to-air television. Most of its programming is sourced from parent company ViacomCBS and its television brands from CBS, MTV, Nickelodeon, Comedy Central, and film brands from Warner Bros., Village Roadshow, DC Films, New Line Cinema, Sony Pictures, Columbia Pictures, and Lionsgate. Furthermore, not so many of ViacomCBS television programs (including CBS, MTV, Comedy Central, and Nickelodeon) because the network needs to leave some for 9Go!, SBS Viceland, ABC Kids, and ABC ME by sharing each other (including new ViacomCBS televisions or the same ViacomCBS television programming of different seasons).

Upcoming shows

Adult Animation

Children's

Preschool

Comedy

Light entertainment

Reality

Availability

10 Shake will be available in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth.

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References
  1. http://www.freetv.com.au/media/Engineering/Australian_Digital_Terrestrial_Television_Broadcasting_Service_Information_Register_-_Issue_4_-_January_2011.pdf
  2. https://www.viacomcbsanz.com/news-and-insights/new-channel-will-shake-it-up/
  3. https://tvblackbox.com.au/page/2020/07/13/10s-new-multichannel-set-to-10shake-things-up/
  4. https://www.viacomcbsanz.com/news-and-insights/new-channel-will-shake-it-up/
  5. https://tvblackbox.com.au/page/2020/05/11/10-present-a-positive-view-to-advertisers-and-sizzle-a-new-multichannel/
  6. Blackiston, Hannah (12 July 2020). "Ten to launch new multi-channel 10 Shake: 'There's no other offering like it on commercial FTA'". Mumbrella. Retrieved 14 July 2020.
  7. Knox, David (13 July 2020). "10 Shake to launch in September". TV Tonight. TV Tonight. Retrieved 13 July 2020.
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