Aspire TV

Aspire TV is an Australian advertorial datacasting channel launched on 21 May 2013. The channel operates a 24-hour / day format of mostly US produced infomercial and, to a lesser extent, other paid program content including religious programming.

Aspire TV
Launched21 May 2013 (2013-05-21)
NetworkNine Network
Seven Network
Owned bySouthern Cross Austereo
Picture format576i (SDTV) 16:9
CountryAustralia
LanguageEnglish
Broadcast areaRegional QLD, Southern NSW/Canberra, Regional Victoria
Sister channel(s)SC9
9HD
9Gem
9Go!
9Life
SC7
7HD
7Two
7mate
SBN
TVSN
Racing.com
Availability
Terrestrial
Freeview SC9 owned (virtual)56
Freeview SC7 owned (virtual)66

When introduced, the "datacasting" concept was promoted (by the government of the day) to provide opportunity for the new services to broadcast information to schools, broadcast university lectures and other non traditional broadcast TV content.

However, without any legislative restriction on its use, the "datacasting" services have been solely used for advertising purposes, with airtime sold almost exclusively to "home shopping" companies.

Aspire TV ceased broadcasting in Tasmania and Darwin on 29 August 2015 in order to accommodate for the launch of Racing.com; and in Spencer Gulf, SA and Broken Hill, NSW via SGS/SCN on 1 July 2016. In Northern NSW, Aspire TV ceased broadcasting via Ten Northern NSW on 31 August 2017, due to rival WIN Television taking over ownership of NRN.

See also

References

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