WYLD (AM)

WYLD is a traditional urban gospel outlet based in New Orleans, Louisiana. The iHeartMedia, Inc. stations broadcasts at 940 kHz with 10 kW-Daytime/500 W-Nighttime power. Its transmitter is located in New Orleans' Algiers district, and its studios are located downtown.

WYLD
Broadcast areaNew Orleans
Frequency940 kHz C-QUAM AM stereo
BrandingHallelujah 940
SloganWe're WYLD for Jesus
Programming
FormatUrban Gospel
Ownership
OwneriHeartMedia, Inc.
(Clear Channel Broadcasting Licenses, Inc.)
Sister stationsKVDU, WNOE-FM, WODT, WQUE-FM, WRNO-FM, WYLD-FM
History
First air date1948 (as WTPS)
Former call signsWTPS (1950s-1960s)
Call sign meaningplay on the word WILD
Technical information
Facility ID60707
ClassB
Power10,000 watts (day)
500 watts (night)
Links
WebcastListen Live
Websitehallelujah940.iheart.com

History

When it signed on in 1948 the station's call sign was WTPS and was owned by the New Orleans Times-Picayune newspaper and affiliated with the Mutual Broadcasting system. It then became WYLD. WYLD was a very successful Urban Contemporary outlet in the 1960s and 1970s before it shifted its format to sister station WYLD-FM. The AM would later evolve to a community-oriented Urban Adult Contemporary format in the 1980s to its current format in the 1990s.

On May 24, 2017 WYLD rebranded as "Hallelujah 940".[1]

On April 27, 2020, the station began broadcasting in C-QUAM AM stereo. It is the only station in Louisiana currently broadcasting with the technology.

gollark: I guess in some sense that's "commands", but complicated fiddly ones.
gollark: The only way to make it do things is to *program it*, or I guess to use someone else's code.
gollark: You cannot just type in what you want done, maybe with more underscores or something, and expect it to work.
gollark: There are no "commands" to magically make it do exactly what you want.
gollark: ......

References
  1. WYLD Rebrands as Hallelujah 940 Radioinsight - May 24, 2017


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