WYLD (AM)
WYLD is a traditional urban gospel outlet based in New Orleans, Louisiana. The iHeartMedia, Inc. stations broadcasts at 940 kHz with 10 kW-Daytime/500 W-Nighttime power. Its transmitter is located in New Orleans' Algiers district, and its studios are located downtown.
Broadcast area | New Orleans |
---|---|
Frequency | 940 kHz C-QUAM AM stereo |
Branding | Hallelujah 940 |
Slogan | We're WYLD for Jesus |
Programming | |
Format | Urban Gospel |
Ownership | |
Owner | iHeartMedia, Inc. (Clear Channel Broadcasting Licenses, Inc.) |
Sister stations | KVDU, WNOE-FM, WODT, WQUE-FM, WRNO-FM, WYLD-FM |
History | |
First air date | 1948 (as WTPS) |
Former call signs | WTPS (1950s-1960s) |
Call sign meaning | play on the word WILD |
Technical information | |
Facility ID | 60707 |
Class | B |
Power | 10,000 watts (day) 500 watts (night) |
Links | |
Webcast | Listen Live |
Website | hallelujah940.iheart.com |
History
When it signed on in 1948 the station's call sign was WTPS and was owned by the New Orleans Times-Picayune newspaper and affiliated with the Mutual Broadcasting system. It then became WYLD. WYLD was a very successful Urban Contemporary outlet in the 1960s and 1970s before it shifted its format to sister station WYLD-FM. The AM would later evolve to a community-oriented Urban Adult Contemporary format in the 1980s to its current format in the 1990s.
On May 24, 2017 WYLD rebranded as "Hallelujah 940".[1]
On April 27, 2020, the station began broadcasting in C-QUAM AM stereo. It is the only station in Louisiana currently broadcasting with the technology.
Previous logo
References
- WYLD Rebrands as Hallelujah 940 Radioinsight - May 24, 2017
External links
- WYLD in the FCC's AM station database
- WYLD on Radio-Locator
- WYLD in Nielsen Audio's AM station database