KBTT
KBTT (103.7 FM, "103.7 Tha Beat") is a radio station licensed to Haughton, Louisiana and broadcasting to Shreveport with an Mainstream urban musical format. it is owned by Alpha Media, LLC, through licensee Alpha Media Licensee LLC. Its studios are located just north of downtown Shreveport, and the transmitter is in Eastwood, Louisiana.
 | |
| City | Haughton, Louisiana |
|---|---|
| Broadcast area | Shreveport-Bossier City Metropolitan Area/Ark-La-Tex |
| Frequency | 103.7 (MHz) (HD Radio) |
| Branding | 103.7 Tha Beat |
| Slogan | "Shreveport Hip-Hop Station" |
| Programming | |
| Format | Mainstream urban |
| Ownership | |
| Owner | Alpha Media, LLC (Alpha Media Licensee LLC) |
| Sister stations | KDKS-FM, KLKL, KOKA, KTAL-FM |
| History | |
| First air date | June 8, 1993 |
| Call sign meaning | K BeaT T |
| Technical information | |
| Class | A |
| ERP | 6,000 watts |
| HAAT | 100 meters |
| Links | |
| Website | Official website |
Around the late 1990s to early 2000 KBTT, originally called "K-103 Tha Beat," was launched with a Rhythmic Contemporary format originally as one of the first competitors to KMJJ. KBTT's sister station KDKS was launched at the same time as an Urban Contemporary format. But once KDKS turned its format over to Urban AC to compete with newcomer KVMA-FM (KMJJ's sister), KBTT tilted its format over to Mainstream Urban since Shreveport-Bossier City market has a huge African American population to support it as opposed to rhythmic. It is the syndicated home of the Rickey Smiley Morning Show.
External links
- KBTT in the FCC's FM station database
- KBTT on Radio-Locator
- KBTT in Nielsen Audio's FM station database