WSPT

WSPT (97.9 FM) is a radio station that is licensed to Stevens Point, Wisconsin, United States and serves the Stevens Point-Wisconsin Rapids area. The station is owned by Richard L. Muzzy, through licensee Muzzy Broadcast Group, LLC[2] and broadcasts a classic hits format.

For the Stevens Point, Wisconsin radio station that held the call sign WSPT at 1010 AM from 1996 to 2011, see WPCN.

WSPT

City	Stevens Point, Wisconsin
Broadcast area	Stevens Point-Wisconsin Rapids
Frequency	97.9 MHz
Branding	97.9 WSPT
Slogan	"Greatest Hits of the 60s, 70s and 80s"
Programming
Format	Classic hits
Affiliations	ABC News Radio United Stations Radio Networks
Ownership
Owner	Richard L. Muzzy (Muzzy Broadcast Group, LLC)
Sister stations	WCWB, WPCN
History
First air date	May 1, 1961 (1961-05-01)
Former call signs	WSPT-FM (1961–1977) WSPT (1977–1996) WSPT-FM (1996–2012)
Call sign meaning	W Stevens PoinT[1]
Technical information
Facility ID	2104
Class	C1
ERP	100,000 watts
HAAT	103 meters (338 ft)
Transmitter coordinates	44°32′17.00″N 89°35′43.00″W
Links
Webcast	Listen Live
Website	979wspt.com

History

The station first signed on May 1, 1961 as WSPT-FM.[3] Throughout the 1960s and 1970s, it was a dominant top 40 station in the Wausau-Stevens Point market, originally simulcasting its AM sister station WSPT (1010 AM). In April 1968, Peter A. Bernard sold WSPT-AM-FM to Sentry Corp., a subsidiary of Stevens Point-based Sentry Insurance, for $465,000.[4] The simulcast ended in late 1977 when WSPT (AM) flipped to country music as WXYQ; the FM outlet retained the top 40 format and adjusted its call sign to WSPT.[5] Through the early 1990s, WSPT's ratings were second only to Wausau-based rival WIFC.

In the early 1990s, the station switched to an adult contemporary (AC) format, branding itself as "Sunny 98". By the middle of the decade, this was adjusted to a modern AC presentation as "Today's Music Revolution, 98 WSPT"; in 1996, the station changed its call sign back to WSPT-FM. In the 2000s, WSPT-FM segued to hot AC as "97.9 WSPT". In 2005, the station flipped to ABC Radio's fledging syndicated adult hits format, "Jack FM", reverting to the "97.9 WSPT" branding when it flipped to oldies featuring programming from The True Oldies Channel. In 2012, the station dropped the -FM suffix to become simply WSPT. Later, On June 30, 2014, WSPT segued to a classic hits format.

Syndicated programming on WSPT includes America's Greatest Hits, a weekly show hosted by Scott Shannon.

References

1. "Call Letter Origins". Radio History on the Web.
2. "Welcome to Muzzy Broadcasting". Muzzy Broadcasting.
3. "Directory of AM and FM Radio Stations in the U.S." (PDF). 1963 Broadcasting Yearbook. 1963 Broadcasting Publications Inc. 1963. p. B-205. Retrieved June 8, 2019.
4. "For the Record" (PDF). Broadcasting. Broadcasting Publications Inc. April 15, 1968. p. 122. Retrieved June 8, 2019.
5. "For the Record" (PDF). Broadcasting. Broadcasting Publications Inc. October 10, 1977. p. 85. Retrieved June 8, 2018.

External links

• Official website
• WSPT in the FCC's FM station database
• WSPT on Radio-Locator
• WSPT in Nielsen Audio's FM station database