WISM-FM

WISM-FM (98.1 FM) is a radio station broadcasting a classic hits format. Licensed to Altoona, Wisconsin, United States, the station serves the Eau Claire area. It is owned by Mid-West Family Broadcasting.[1]

WISM-FM
CityAltoona, Wisconsin
Broadcast areaEau Claire, Wisconsin
Frequency98.1 MHz
BrandingGreatest Hits 98.1
SloganThe Chippewa Valley's Greatest Hits
Programming
FormatClassic hits
Ownership
OwnerMid-West Family Broadcasting
(Mid-West Management, Inc.)
History
First air dateNovember 1991 (1991-11)
Technical information
Facility ID1130
ClassC3
ERP25,000 watts
HAAT53 m (174 ft)
Transmitter coordinates44°46′36.00″N 91°28′30.00″W
Links
WebcastListen Live
Websitegreatesthits981.com

History

WISM-FM first went on the air in November 1991 with a classic rock format and was owned by Alpenglow Communications. The station was bought[2] by Clear Channel Broadcasting Licenses, Inc., but was then sold to Aloha Station Trust, LLC. The station was sold again in 2016 to Mid-West Family Broadcasting for $970,000.[3]

On July 1, 2016, coincident with the sale to Mid-West Family Broadcasting being consummated, WISM-FM changed its format from adult contemporary to classic hits, branded as "Greatest Hits 98.1". The specific programming was transferred from WDRK, upon that station's donation from Mid-West Family Broadcasting to Blugold Radio LLC.

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References
  1. "WISM-FM Facility Record". United States Federal Communications Commission, audio division.
  2. ftp://ftp.fcc.gov/pub/Bureaus/MB/Public_Notices/Brdcst_Applications/ap020607.txt
  3. "Midwest family buys and donates in Eau Claire". Radio Insight. Retrieved 29 April 2016.


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