WXCO

WXCO (1230 AM) is a radio station broadcasting a sports format, with programming from ESPN Radio. Licensed to Wausau, Wisconsin, United States, the station serves the Wausau-Stevens Point area.

WXCO
CityWausau, Wisconsin
Broadcast areaWausau-Stevens Point area
Frequency1230 kHz
BrandingSports Fan 1230
Programming
FormatSports
AffiliationsESPN Radio
Ownership
OwnerSunrise Broadcasting LLC
Sister stationsWAVL, WJMT
History
First air date1953 (as WHVF)
Former call signsWHVF (1953-1966)
Technical information
Facility ID59611
ClassC
Power1,000 watts
Transmitter coordinates44°58′10.00″N 89°36′25.00″W
Translator(s)W255DN (98.9 MHz, Wausau)
Links
WebcastListen live
Website1230wxco.com/WXCO/

History

The station's original call letters were WHVF (for owner, Hilding V. Foreen), signing on in 1953 with 250 watts of power, featuring a variety format with local personalities Buck Leverton, Hoots Roberts, Piano Roll Harold (Harold Golding), and Howie Stieber. The call letters remained in place until the Spring of 1966, when the current WXCO call letters were put in place by new owners, The Post Corporation. In 1973, the Station was sold to Seehafer Broadcasting, and an FM sister station, WYCO, was added in early 1985, which was later sold to NRG Media in 2006. In 2008, WXCO was sold to Sunrise Broadcasting, headed by Steven Resnick.

WXCO was the Wausau area's first full-time country music station, known for many years as "The Home of The Country Gentlemen" using local personalities until early 1990, when they went to a satellite format from SMN (ABC Radio), continuing until September 1993, when they switched to a talk radio format, featuring Rush Limbaugh, Alan Colmes, Dr. Dean Edell, Gil Gross, Barry Farber, Michael Reagan, and ESPN Radio, Saturday & Sunday Evenings. WXCO adopted a sports-talk format in the early 2000s, featuring the expanded ESPN Radio line-up. In February 2010, Sunrise Broadcasting added an FM sister station, WDTX 100.5, simulcasting the ESPN format. In late March the ESPN format was carried exclusively on the FM, and WXCO then returned to a News-Talk format. In May 2013, the News-Talk format was replaced by an in-house Adult Standards format, In late December 2015, a traditional Oldies format known as "Cool Oldies 1230" replaced the "Sunny 1230" format.

The station is currently owned by Sunrise Broadcasting LLC.[1]

On November 25, 2019, WXCO changed their format from oldies to sports, branded as "Sports Fan 1230", assuming the format and branding from sister station WDTX (which began stunting towards a new format under new callsign WAVL that same day).[2]

gollark: Perhaps you are forgetting to close the stream or something.
gollark: Apparently Minecraft used to *not* randomly allocate new instances of something for every position, which is why it used to be more efficient.
gollark: kotahu isn't a bot, don't be ridiculous.
gollark: Ö_ö
gollark: CPU? Allocating unreasonable amounts of RAM?

References
  1. "WXCO Facility Record". United States Federal Communications Commission, audio division.
  2. Wausau Station Changes Format, Another Flip Coming ‘Very Soon’ Northpine.com - November 25, 2019


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