WBCG

WBCG is a radio station licensed to Murdock, Florida. Owned by iHeartMedia, Inc., the station broadcasts a contemporary Christian music format branded as UP! 98.9, syndicated from iHeartMedia, Inc.'s Premium Choice network.[1]

WBCG
CityMurdock, Florida
Broadcast areaCharlotte County, Florida
Frequency98.9 MHz
BrandingUP! 98.9
SloganUplifting Sounds for Port Charlotte
Programming
FormatContemporary Christian
Ownership
OwneriHeartMedia, Inc.
(iHM Licenses, LLC)
History
First air dateNovember 2, 1998 (1998-11-02) (as WHHD)
Former call signsWHHD (1998–2001)
Technical information
Facility ID82071
ClassA
ERP5,500 watts
HAAT104 meters (341 ft)
Transmitter coordinates27°0′9.00″N 82°10′54.00″W
Links
WebcastListen Live
Websitehttps://up989.iheart.com/

History

The station was assigned the call sign WHHD on November 2, 1998. On November 26, 2001, the station changed its call sign to the current WBCG.[2]

On May 5, 2014, the station re-branded from Beach 98.9 to 98.9 MyFM, maintaining its hot adult contemporary format.[1]

On October 7, 2019, the station changed its format to contemporary Christian music as “UP! 98.9."[3]

References

  1. "WBCG Revamps As MYfm". Radio Insight. Retrieved 5 May 2014.
  2. "WBCG Call Sign History". United States Federal Communications Commission, audio division.
  3. WBCG Goes Up With Christian Hits


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