The Beach (radio station)

The Beach is an Independent local radio station owned and operated by Bauer as part of the Greatest Hits Radio network. It broadcasts to the Great Yarmouth and Lowestoft areas.

The Beach
CityGreat Yarmouth, Norfolk, Lowestoft, Suffolk
Broadcast areaEast Norfolk and North East Suffolk
FrequencyFM: 103.4 MHz
97.4 MHz
RDS: THE_BEACH
SloganThe Greatest Hits for Norfolk and North Suffolk
Programming
FormatClassic Hits
NetworkGreatest Hits Radio
Ownership
OwnerBauer
History
First air date29 September 1996
Links
WebsiteThe Beach

History

In 1993 and 1994, three restricted service licences in Lowestoft were operated and run by local radio volunteers, including some freelance radio professionals, with proceeds being donated to local charities. The station was called "Lowestoft Town Radio" (LTR-fm). LTR presenters included Martyn Lee and Steve Smart. Following 30-day trial broadcasts, along with similar efforts in Great Yarmouth, The Radio Authority (now Ofcom) created a new licence for the area. They granted the licence to the group behind the LTR, re-branded as "The Beach".

The Beach started broadcasting on Sunday 29 September 1996.[1] It has been voted The Eastern Region Radio Academy Station Of The Year three times.[2]

It formerly broadcast from studios at the junction of Hollingsworth Road and Oulton Road, in Lowestoft, Suffolk until 8 January 2017 when it was transferred to central hubs in Norwich and Ipswich along with sister stations.

From 9 January 2017, all 103.4 The Beach's programming was shared with North Norfolk Radio, Town 102, Dream 100 and Radio Norwich 99.9, although the five stations now keep separate branding (particularly for local Travel, Events, News, Adverts and Commercials) with programmes broadcast from the studios in Ipswich and Norwich.

On 31 January 2017, it was confirmed that Celador had completed the purchase of Anglian Radio group.

Station rebrand

On 8 February 2019, The Beach and Celador's local radio stations were sold to Bauer. The sale was ratified in March 2020 following an inquiry by the Competition and Markets Authority.[3]

On 27 May 2020, it was announced that The Beach will join Bauer's Greatest Hits Radio network.[4]

On 13 July 2020, local programming outside weekday breakfast was replaced by networked output from the GHR network, with The Beach retaining its own branding.[5]

In September 2020, the station will rebrand as Greatest Hits Radio and merge with its sister stations in the East. The station's local breakfast show will be replaced by a regional drivetime show. Localised news bulletins, traffic updates and advertising will be retained.[4] The station's Norwich studios will be retained.

Transmission

Transmitters are located at Mobbs Way, Oulton Broad on 103.4 FM and on 97.4FM from a transmitter located at a water tower in Blythburgh, Suffolk. A transmitter is also located at Havenbridge House office block in Great Yarmouth, Norfolk which also broadcasts on 97.4 FM.

The Beach is also available on DAB through the Norfolk multiplex.[6]

Programming

The station carries primarily a schedule of automated programming, produced and broadcast from Bauer's Manchester, Liverpool, Birmingham and Glasgow studios, and from Bauer's Golden Square headquarters in Soho.[7]

Regional programming consists of weekday breakfast from 6-10am, which is produced and broadcast from Bauer's Norwich studios. This is syndicated with sister stations in the East Anglian Radio portfolio.

News

Bauer's Bristol newsroom broadcasts local news bulletins hourly from 06:00 to 19:00 on weekdays and from 07:00 to 13:00 at weekends. Headlines are broadcast on the half-hour during weekday breakfast and drivetime shows, alongside traffic bulletins. National bulletins from Sky News Radio are carried at other times.[7]

gollark: I think that Python has just become too bloated with random junk.
gollark: ~~it's not~~
gollark: <@205053980923920385> said something about "you can prove your programs correct".
gollark: Sure, but Rust is probably generally more reliable, even if not verifiable or whatever.
gollark: and stuff like that which C doesn't really do.

References
  1. Air Check UK: Suffolk (archived), 2 November 2005. Retrieved 8 April 2011.
  2. Radio Academy Archived 21 April 2011 at the Wayback Machine, Awards 2010. Retrieved 8 April 2011.
  3. CMA today clears the acquisitions of Lincs FM, Celador Radio, UKRD and Wireless local stations, Bauer Media, 12 March 2020
  4. Most of acquired Bauer stations to become Greatest Hits Radio Stuart Clarkson, Radio Today, 27 May 2020
  5. Bauer starts to roll out Hits and Greatest Hits to new radio stations Stuart Clarkson, Radio Today, 9 July 2020
  6. The Beach, Media UK. Retrieved April 2011.
  7. The Beach Public File

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