R6 (cigarette)

R6 is a German brand of cigarettes, currently owned and manufactured by Reemtsma, a subsidiary of Imperial Tobacco.

R6
An old German pack of R6 cigarettes, with a German text warning at the bottom of the pack.
Product typeCigarette
OwnerReemtsma, a subsidiary of Imperial Tobacco
Produced byReemtsma, a subsidiary of Imperial Tobacco
CountryWeimar Republic
Introduced1921 (1921)
MarketsSee Markets

History

R6 was launched in 1921. The brand was developed - as well as Ernte 23 - by Hans Domizlaff.[1] The filterless R6 variant was taken off the market for a short period of time, but was re-introduced in 1932.[2] In 1949, R6 cigarettes were once again taken off the market and only returned in the late 1969 after an absence of over 20 years.[3][4] R6 is available as a filter cigarette in King size and 100 mm format.

Marketing

From 1932 until 1939, Reemtsma created various advertisement posters for the time-consuming reintroduction campaign of the R6 brand, which was temporarily taken off the market. 54 consecutive ads explained in detail the route of the tobacco from sowing to the finished cigarette. The original photos from the cultivation countries and from the production in Bahrenfeld guaranteed the noble origin of the Oriental tobaccos and the careful handling of the valuable natural product. In high circulation, the series was also distributed as an informational brochure on the fermentation. A later campaign for the R6 used the prestige as the "most modern cigarettes factory in the world" (Berliner Illustrirte Zeitung 1930) and proved it with pictures from the factory and technical details.[2] Also in 1932, Reemtsma settled a collection of R6 image checks to collect. A complete set of these image checks were given to collectors, and the images were glued into albums. These albums had a wide range of topics, for example the 1932 Summer Olympics and the 1936 Summer Olympics, as well as German fairy tales and Gothic paintings.

From 1933 to 1941, there was also a picture series on Nazi topics as the "Battle For The Third Reich" and the "Raubstaat England".[5][6]

In the 1970s and 1980s, Reemtsma also made various advertising posters to promote R6.[7][8][9][10][11][12][13][14]

Markets

R6 is mainly sold in Germany, but also was or still sold in Weimar Republic, Nazi Germany, Allied-occupied Germany, West-Germany, Switzerland, Austria, Italy, Greece and Argentina[15][16][17]

Products
  • R6

Below are all the current brands of R6 cigarettes sold, with the levels of tar, nicotine and carbon monoxide included.

PackTarNicotineCarbon monoxide
R64 mg0,4 mg4 mg
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See also

References
  1. "Unternehmensgeschichte" (PDF). Reemtsma.com. Archived from the original (PDF) on 17 May 2006. Retrieved 20 January 2018.
  2. "Museum der Arbeit". Fotoarchiv-reemtsma.de. Retrieved 20 January 2018.
  3. "R6: alt, neu, am neuesten". Zeit.de. 28 February 1969. Retrieved 20 January 2018.
  4. "Deutsches Hygiene Museum Dresden: Sammlung Online - Zigaretten REEMTSMA SORTE R6". Dhmd.de. Retrieved 20 January 2018.
  5. "Die Salem-Schau auf dem Münchener Oktoberfest 1933". Bayerische-landesbibliothek-online.de. Retrieved 20 January 2018.
  6. "Eischwiele Platt - Wörterbuch der Eschweiler Mundart - Z". Eischwieleplatt.de. Retrieved 20 January 2018.
  7. "Werbung des Tages: R6 (1977)". Vongestern.com. Retrieved 20 January 2018.
  8. "Bestellschein für "R6"-Zigaretten - Deutsche Digitale Bibliothek". Deutsche-digitale-bibliothek.de. Retrieved 20 January 2018.
  9. "Werbeaufsteller für "R6"-Zigaretten, Frau - Deutsche Digitale Bibliothek". Deutsche-digitale-bibliothek.de. Retrieved 20 January 2018.
  10. "Werbeschild für "R6"-Zigaretten - Deutsche Digitale Bibliothek". Deutsche-digitale-bibliothek.de. Retrieved 20 January 2018.
  11. "R6 Zigaretten Werbung Reklame RARE RAR Ausleger zum Kleben 2/3 - eBay". eBay. Retrieved 20 January 2018.
  12. "Rauchende Frauen, Zigaretten Ladies, Lifestyle". Raucherclub.info. Retrieved 20 January 2018.
  13. "Poster Shop". poster-gallery.com. Retrieved 20 January 2018.
  14. "Zigarettenwerbung". Pinterest. Retrieved 20 January 2018.
  15. "BrandR6 - Cigarettes Pedia". Cigarettespedia.com. Retrieved 20 January 2018.
  16. "R6". Zigsam.at. Retrieved 20 January 2018.
  17. "Brands". Cigarety.by. Retrieved 20 January 2018.
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