Melbour (cigarette)

Melbour (now called Melbourne) is an Argentine brand of cigarettes, which is currently manufactured by Espert S.A., a division of Tabacalera which is a division of Imperial Tobacco. The cigarettes are made from Virginia, Burley and Stern type tobaccos.[1]

Melbour
An old Argentine pack of Melbour cigarettes, prior to the name change
Product typeCigarette
Produced byEspert S.A., part of Tabacalera which is a division of Imperial Tobacco
CountryArgentina
Introduced2002 (2002)
MarketsArgentina[1][2][3]
WebsiteEspertsa.com.ar

History

The production of Melbour cigarettes began in 2002, the year of the inauguration of the first floor of the Tabacalera company, founded by Carlos Daniel Tomeo.

Lawsuit

In 2015, Philip Morris USA filed a lawsuit against Espert S.A. because of the brand name Melbour due to its similar and thus, confusing name. The company however, demonstrated it had acquired de facto rights in the local market. In the end however, the company agreed to change the name of the brand from Melbour to Melbourne to clear up any further controversies.[4][5][6]

Products
  • Melbour Full Flavor
  • Melbour Lights[7]
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See also

References
  1. "BrandMelbour - Cigarettes Pedia". Cigarettespedia.com. Retrieved 18 January 2018.
  2. "Melbour". Zigsam.at. Retrieved 18 January 2018.
  3. "Brands". Cigarety.by. Retrieved 18 January 2018.
  4. "ARGENTINA: MARLBORO Succeeds in Opposition against MELBOUR". Inta.org. Retrieved 18 January 2018.
  5. "Argentina: Espert Tabacalera's Melbour Cigarettes Are Now Called Melbourne - TMA". Tma.org. Retrieved 18 January 2018.
  6. "Cigarrillos Melbour Precio Mayorista 1 - Cigarrillos y Afines en Mercado Libre Argentina". coleccionables.mercadolibre.com.ar. Retrieved 18 January 2018.
  7. "Brands". Cigarety.by. Retrieved 18 January 2018.
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