Bombo Radyo Philippines

Bombo Radyo Holdings, Inc. (d/b/a Bombo Radyo Philippines) is a Philippine radio network of the Florete Group of Companies, which also manages banking and pawnshop operations. Its main office and headquarters are located at Florete Bldg., 2406 Nobel corner Edison Streets, Barangay San Isidro, Makati City. It operates several stations across the country under the Bombo Radyo and Star FM brands through a conglomeration of three separate radio licensees: Newsounds Broadcasting Network, Inc. (NBN), People's Broadcasting Service, Inc. (PBS), and Consolidated Broadcasting System, Inc. (CBS).[1][2][3][4]

Bombo Radyo Philippines
Basta Radyo... BOMBO!
Private (PSE: BRP)
IndustryRadio Network
FoundedJuly 6, 1966 (54 years ago)
FounderDon Marcelino Florete Sr.
HeadquartersMakati City, Philippines
Key people
Dr Rogelio M. Florete (Chairman)
Margaret Ruth C. Florete (President and CEO)
Rogelio M. Florete, Jr. (EVP)
Jose Jenil C. Demorito (AVP)
Revenue₱3.525 billion (FY 2016)
₱3.525 billion (FY 2016)
OwnerBombo Radyo Holdings, Inc.
ParentFlorete Group of Companies
SubsidiariesConsolidated Broadcasting System, Inc. (CBS)
Newsounds Broadcasting Network, Inc. (NBN)
People's Broadcasting Service, Inc. (PBS)
WebsiteBombo Radyo

As Bombo, the Spanish language name for a drum, serves as the name of the station, it is no surprise that a bass drum serves as the network logo. And the bass drum beats were used between breaks during newscasts.[5][6]

History

Its flagship station, Bombo Radyo Iloilo, based in Iloilo City was founded in July 6, 1966. Since the start of operations, the station's studios were located inside the Florete Building in Mapa Street, until they were relocated to the Bombo Radyo Broadcast Center alongside Luna Street in Lapaz District. The station has been enjoying the prestige honor of consistently being the number one radio station since its inception during the 1970s.

DYFM was then part of the Northern Broadcasting Corporation. Don Marcelino, the grand old man of Bombo Radyo, accepted a joint venture agreement with former Ilocos Sur Governor, Antonio D. Villanueva, enabling the station to begin its broadcasts.

From humble beginnings and starting with a small number of employees, the Florete Group then acquired the operations of NBC with ten stations and two affiliates in the whole archipelago. It also entered an management alliance together with Consolidated Broadcasting Systems, Newsounds Broadcasting Network and People's Broadcasting Service.

In 1976, Dr. Rogelio Florete, through the advice of his mother Doña Salome Florete, had started to helm the day-to-day operations of Bombo Radyo. In the same year, the network launched DYRF 99.5 FM (now known as Star FM Iloilo). From then on, the network continued to grow until they acquired DWXB 102.7 FM from Universal Broadcasting Network in 1987 and became 102.7 WSM The Gentle Wind (now known as Star FM Manila).

Radio Stations

Bombo Radyo

Bombo Radyo Philippines AM division, despite the absence of a single radio station in the capital city of Manila (but maintaining a Newscenter In Makati), is consistently strong in ratings particularly in the Visayas and Mindanao regions.

Most of Bombo Radyo AM stations are assigned to licensee People's Broadcasting Service. Stations in the Ilocos Region (except Dagupan) and Cagayan Valley Region, as well as stations in Naga, Tacloban, and Cagayan de Oro are assigned to Newsounds Broadcasting Network.[7]

Branding Call-Sign Frequency Power (kW) Location
Bombo Radyo Iloilo DYFM-AM 837 kHz 10 kW Iloilo
Bombo Radyo Baguio DZWX-AM 1035 kHz 10 kW Baguio
Bombo Radyo Dagupan DZWN-AM 1125 kHz 10 kW Dagupan
Bombo Radyo Laoag DZVR-AM 711 kHz 5 kW Laoag
Bombo Radyo Vigan DZVV-AM 603 kHz 5 kW Vigan
Bombo Radyo La Union DZSO-AM 720 kHz 5 kW San Fernando, La Union
Bombo Radyo Cauayan DZNC-AM 801 kHz 10 kW Cauayan
Bombo Radyo Tuguegarao DZGR-AM 891 kHz 10 kW Tuguegarao
Bombo Radyo Naga DZNG-AM 1044 kHz 10 kW Naga
Bombo Radyo Legazpi DZLG-AM 927 kHz 5 kW Legazpi
Bombo Radyo Kalibo DYIN-AM 1107 kHz 5 kW Kalibo, Aklan
Bombo Radyo Roxas DYOW-AM 900 kHz 5 kW Roxas
Bombo Radyo Bacolod DYWB-AM 630 kHz 10 kW Bacolod
Bombo Radyo Cebu DYMF-AM 963 kHz 10 kW Cebu
Bombo Radyo Tacloban DYTX-FM 95.1 MHz 10 kW Tacloban
Bombo Radyo Butuan DXBR-AM 981 kHz 10 kW Butuan
Bombo Radyo Cagayan de Oro DXIF-AM 729 kHz 10 kW Cagayan de Oro
Bombo Radyo Davao DXMF-AM 576 kHz 10 kW Davao
Bombo Radyo General Santos DXES-AM 801 kHz 5 kW General Santos
Bombo Radyo Koronadal DXMC-AM 1026 kHz 5 kW Koronadal

Star FM
Star FM
TypeBroadcast FM radio network
Country
Philippines
AvailabilityNational
Founded1994
SloganIt's All For You
OwnerBombo Radyo Philippines
ParentBombo Radyo Holdings, Inc.
Official website
star.bomboradyo.com

Bombo Radyo's FM network group, popularly known as Star FM, is equally as strong as its sister AM network group. Its flagship station based in Manila, even with the existence of a substantial number of FM stations operating and stiff competition from both ABS-CBN's, TV5's and GMA Network's own networks as well as from large radio networks (MBC's Love Radio and Yes The Best; RMN's iFM; and BMMC's Brigada News FM), is the number one radio station in Metro Manila. The network's strongest market segment is with the provincial or rural people currently residing in Manila helped by its strong brand name in the provinces. Prior to 1994, Bombo Radyo managed its FM stations locally with each individual unique brand name. However this has all been changed in April 1994 when the network officially re-branded all 17 FM stations to carry the brand name Star FM and now share the same vision and objective. The re-branding proved to be successful as Star FM now enjoys strong ratings all across the country. On occasion, Star FM stations are tapped to do news gathering, especially when covering local and national elections or when severe weather (such as typhoons) or disasters strike an affected area.

Like its AM counterparts, most of Star FM stations are licensed to People's Broadcasting Service, with stations in the Visayas and Mindanao area (excluding Iloilo, Cebu, and Davao) are under licensee Consolidated Broadcasting System.

Branding Call-Sign Frequency Power (kW) Location
102.7 Star FM Manila DWSM-FM 102.7 MHz 25 kW Metro Manila
89.5 Star FM Baguio DWIM-FM 89.5 MHz 5 kW Baguio
100.7 Star FM Dagupan DWHY-FM 100.7 MHz 10 kW Dagupan
103.7 Star FM Roxas DYRX-FM 103.7 MHz 5 kW Roxas
99.5 Star FM Iloilo DYRF-FM 99.5 MHz 10 kW Iloilo
95.9 Star FM Bacolod DYIF-FM 95.9 MHz 10 kW Bacolod
95.5 Star FM Cebu DYMX-FM 95.5 MHz 25 kW Cebu
93.7 Star FM Cotabato DXFD-FM 93.7 MHz 5 kW Cotabato
93.3 Star FM Dipolog DXFB-FM 93.3 MHz 5 kW Dipolog
93.9 Star FM Zamboanga DXCB-FM 93.9 MHz 10 kW Zamboanga
96.3 Star FM Davao DXFX-FM 96.3 MHz 10 kW Davao
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References
  1. Republic Act No. 9214
  2. Republic Act No. 7477
  3. Republic Act No. 7582
  4. G.R. Nos. 170270 & 179411
  5. Bombo Radyo kicks off 2019 top-level mgt conference; Bombo Music Festival bigger, grander
  6. Bombo radyo eyes expansion in 2020
  7. Radio network ignores NTC suspension order
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