WPXX-TV

WPXX-TV, virtual channel 50 (UHF digital channel 33), is an Ion Television owned-and-operated station licensed to Memphis, Tennessee, United States. The station is owned by West Palm Beach, Florida-based Ion Media Networks (the former Paxson Communications). WPXX-TV's studios and transmitter are located on Brother Boulevard in Bartlett, Tennessee. The station also serves as the de facto Ion outlet for the Jackson, Tennessee and Jonesboro, Arkansas markets.

WPXX-TV
Memphis, Tennessee
United States
ChannelsDigital: 33 (UHF)
Virtual: 50 (PSIP)
BrandingIon Television
SloganPositively Entertaining
Programming
Affiliations
Ownership
OwnerIon Media Networks
(Ion Media Memphis License, Inc.)
History
First air dateDecember 31, 1994 (1994-12-31)
Former call signsWFBI (1994–1998)
Former channel number(s)Analog:
50 (UHF, 1994–2009)
Digital:
51 (UHF, 2009–2018)
Former affiliationsHSN (1994–1998)
MyNetworkTV (secondary; 2006–2009)
Call sign meaningPaX TV
X = disambiguation from other Ion Television stations
Technical information
Licensing authorityFCC
Facility ID21726
ERP537 kW
HAAT312 m (1,024 ft)
Transmitter coordinates35°12′41″N 89°48′54″W
Links
Public license informationProfile
LMS
Websiteiontelevision.com

History

The station first signed on the air on December 31, 1994, under the call letters WFBI; it was owned by Flinn Broadcasting, a company owned by Memphis businessman, radiologist (and later Shelby County commissioner) George Flinn. The station initially aired programming from the Home Shopping Network (sharing the affiliation with Holly Springs, Mississippi-based WBUY-TV channel 40, now a TBN owned-and-operated station), until Paxson Communications began operating the station under a local marketing agreement in 1998, when the station became a charter affiliate of the upstart Pax TV network (now Ion Television).

On February 22, 2006, News Corporation announced the launch of a new "sixth" network called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created to compete against another upstart network that would launch at the same time that September, The CW (an amalgamated network that originally consisted primarily of UPN and The WB's higher-rated programs) as well as to give UPN and WB stations that were not mentioned as becoming CW affiliates another option besides converting to independent stations.[1][2] Although WLMT (channel 30) had served as the market's UPN and WB affiliates, the MyNetworkTV affiliation instead went to WPXX, which officially joined the network (as a secondary affiliation) on September 5, 2006, branding itself as "My50 Memphis".

In mid-August 2007, Ion Media Networks announced that it would purchase WPXX and sister station WPXL-TV in New Orleans outright from Flinn Broadcasting for $18 million.[3] The sale was approved by the Federal Communications Commission and was completed on January 2, 2008.[4]

On September 28, 2009, WPXX dropped MyNetworkTV programming as the network converted to a syndicated programming service. CW affiliate WLMT chose to pick up the MyNetworkTV affiliation, but only for the purposes of carrying WWE SmackDown (which it aired on Saturday evenings, rather than on its recommended Friday night timeslot), declining to run the remainder of the network's schedule. That lasted until SmackDown moved to the Syfy cable channel in October 2010, at which point WLMT's second digital subchannel picked up the full MyNetworkTV lineup while Retro Television Network programing (which would be dropped in November 2011 in favor of MeTV) outside of prime time.

Digital television

Digital channels

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming
50.1720p16:9IONMain Ion Television programming
50.2480i4:3quboQubo
50.3IONPlusIon Plus
50.4ShopIon Shop
50.5QVCQVC
50.6HSNHSN

[5]

Analog-to-digital conversion

WPXX-TV discontinued regular programming on its analog signal, over UHF channel 50, on June 12, 2009, as part of the federally mandated transition from analog to digital television.[6] The station's digital signal remained on its pre-transition UHF channel 51, using PSIP to display WPXX-TV's virtual channel as 50 on digital television receivers.

References
  1. "News Corp. to launch new mini-network for UPN stations". USA Today. February 22, 2006. Retrieved January 21, 2013.
  2. News Corp. Unveils MyNetworkTV, Broadcasting & Cable, February 22, 2006.
  3. "Archived copy". Archived from the original on 2007-10-16. Retrieved 2007-08-22.CS1 maint: archived copy as title (link)
  4. "Archived copy". Archived from the original on 2008-02-22. Retrieved 2008-01-02.CS1 maint: archived copy as title (link)
  5. RabbitEars TV Query for WPXX
  6. List of Digital Full-Power Stations
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