WXYM

WXYM-FM HD1 (96.1 FM, “Mix 96.7 and 107.3”) is a radio station broadcasting a hot adult contemporary music radio format. Licensed to Tomah, Wisconsin, United States, the station serves the greater La Crosse, Wisconsin, area. The station is currently owned by Magnum Broadcasting[1] and features programming from AP Radio, Premiere Networks and Jones Radio Network.[2] The station can also be heard on WKBH-HD3.

WXYM-FM
CityTomah, Wisconsin
Broadcast areaLa Crosse, Wisconsin
Frequency96.1 MHz (HD Radio)
BrandingMix 96.1 & 107.3
SloganToday's Best Music Mix
Programming
FormatFM/HD1: Hot adult contemporary
HD2: Classic rock "Throwback 96.1" HD3: Hip-Hop and R&B
AffiliationsAP Radio, Jones Radio Network, Premiere Networks, PopCrush
Ownership
OwnerMagnum Broadcasting, Inc
Sister stationsWTMB, WBOG, WLFN, WKBH, WQCC, KQEG-TV
History
First air dateMarch 11, 1992 (as WTRL-FM)
Former call signsWTRL-FM (1990-1992)
WBOG (1992-1997)
WUSK (1997-2000)
Technical information
Facility ID39627
ClassC2
ERP44,000 watts
HAAT160 m (525 ft)
Transmitter coordinates44°1′32.00″N 90°48′58.00″W
Translator(s)107.3 W297CT (La Crosse)
Links
WebcastListen Live
Websitehttp://www.mixwxym.com/

History

The station was assigned call sign WTRL-FM on August 8, 1990. On February 7, 1992, the station changed its call sign to WBOG, again on February 3, 1997, to WUSK, and on October 20, 2000 to the current WXYM.[3]

References
  1. "Magnum.media". Magnumbroadcasting.com. Retrieved 29 April 2016.
  2. "WXYM Facility Record". United States Federal Communications Commission, audio division.
  3. "WXYM Call Sign History". United States Federal Communications Commission, audio division.


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