WLFN
WLXR (1490 AM) is a radio station broadcasting an oldies format. Licensed to La Crosse, Wisconsin, United States, the station serves the La Crosse area. The station is currently owned by Mississippi Valley Broadcasters, LLC.[1] All the stations of the La Crosse Radio Group are housed at 1407 2nd Avenue North in Onalaska.
City | La Crosse, Wisconsin |
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Broadcast area | La Crosse, Wisconsin |
Frequency | 1490 kHz |
Branding | Eagle 1490 |
Programming | |
Format | Oldies |
Ownership | |
Owner | Magnum Communications, Inc. (Mississippi Valley Broadcasters, LLC) |
Sister stations | WKBH-FM, KQEG, WLXR, WQCC |
History | |
First air date | 1947 (as WLCX) |
Former call signs | WLCX (1947-1983) WLXR (1983-1988) WLFN (1988-2020) |
Technical information | |
Facility ID | 7056 |
Class | C |
Power | 1,000 watts unlimited |
Transmitter coordinates | 43°49′42.00″N 91°14′27.00″W |
Links | |
Website | 1490wlfn.com |
History
Originally 1490 was known as WLCX. On June 20, 1947, the station began broadcasting on 1490 kHz with 250 W power. On July 1, 1947, WLCK became an ABC affiliate. The station was owned by Bermac Radio, Inc.[2]
The station was assigned the call letters WLXR on 7 July 1983. On 16 December 1988, the station changed its call sign to WLFN, to reflect "Fun 1490" and the Oldies format.[3] WLFN previously had an adult standards format and featured programming from CNN Radio and Dial Global's America's Best Music format. As an adult standards station, the station's programming switched to a holiday music format from Thanksgiving Day through Christmas. On July 1, 2012, WLFN switched formats from adult standards to talk, with the branding "Today's Talk 1490".[4]
On August 1, 2020 WLFN changed its call letters back to WLXR and changed their format back to Oldies, branded as "Eagle 1490".[5]
Previous logo
References
- "WLFN Facility Record". United States Federal Communications Commission, audio division.
- "New WLCX at La Crosse Becomes ABC Affiliate" (PDF). Broadcasting. July 14, 1947. Retrieved 3 October 2014.
- "WLFN Call Sign History". United States Federal Communications Commission, audio division.
- LaCrosse's Station for Today's Talk www.1490wlfn.com. Accessed June 27, 2012
- https://radioinsight.com/headlines/194423/magnum-acquisition-leads-to-four-format-shuffle-in-lacrosse/
External links
- WLFN in the FCC's AM station database
- WLFN on Radio-Locator
- WLFN in Nielsen Audio's AM station database