WLFN

WLXR (1490 AM) is a radio station broadcasting an oldies format. Licensed to La Crosse, Wisconsin, United States, the station serves the La Crosse area. The station is currently owned by Mississippi Valley Broadcasters, LLC.[1] All the stations of the La Crosse Radio Group are housed at 1407 2nd Avenue North in Onalaska.

WLXR
CityLa Crosse, Wisconsin
Broadcast areaLa Crosse, Wisconsin
Frequency1490 kHz
BrandingEagle 1490
Programming
FormatOldies
Ownership
OwnerMagnum Communications, Inc.
(Mississippi Valley Broadcasters, LLC)
Sister stationsWKBH-FM, KQEG, WLXR, WQCC
History
First air date1947 (as WLCX)
Former call signsWLCX (1947-1983)
WLXR (1983-1988)
WLFN (1988-2020)
Technical information
Facility ID7056
ClassC
Power1,000 watts unlimited
Transmitter coordinates43°49′42.00″N 91°14′27.00″W
Links
Website1490wlfn.com

History

Originally 1490 was known as WLCX. On June 20, 1947, the station began broadcasting on 1490 kHz with 250 W power. On July 1, 1947, WLCK became an ABC affiliate. The station was owned by Bermac Radio, Inc.[2]

The station was assigned the call letters WLXR on 7 July 1983. On 16 December 1988, the station changed its call sign to WLFN, to reflect "Fun 1490" and the Oldies format.[3] WLFN previously had an adult standards format and featured programming from CNN Radio and Dial Global's America's Best Music format. As an adult standards station, the station's programming switched to a holiday music format from Thanksgiving Day through Christmas. On July 1, 2012, WLFN switched formats from adult standards to talk, with the branding "Today's Talk 1490".[4]

On August 1, 2020 WLFN changed its call letters back to WLXR and changed their format back to Oldies, branded as "Eagle 1490".[5]

References
  1. "WLFN Facility Record". United States Federal Communications Commission, audio division.
  2. "New WLCX at La Crosse Becomes ABC Affiliate" (PDF). Broadcasting. July 14, 1947. Retrieved 3 October 2014.
  3. "WLFN Call Sign History". United States Federal Communications Commission, audio division.
  4. LaCrosse's Station for Today's Talk www.1490wlfn.com. Accessed June 27, 2012
  5. https://radioinsight.com/headlines/194423/magnum-acquisition-leads-to-four-format-shuffle-in-lacrosse/


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