WROV-FM
WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia[3] and airs a Classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.
![]() | |
City | Martinsville, Virginia |
---|---|
Broadcast area | Roanoke-Lynchburg, Virginia New River Valley Southside Virginia |
Frequency | 96.3 MHz (HD Radio) |
Branding | 96-3 ROV Rocks |
Slogan | "The Rock of Virginia" |
Programming | |
Format | HD1: Classic rock[1] HD2: Alternative rock |
Affiliations | John Boy and Billy Performance Racing Network (PRN Radio) Sixx Sense |
Ownership | |
Owner | iHeartMedia (Capstar TX LLC) |
Sister stations | WJJS, WROV-HD2, WJJX, WSTV, WYYD |
History | |
First air date | January 1950[2] |
Former call signs | WMVA-FM (1950–1989) |
Call sign meaning | W Rock Of Virginia |
Technical information | |
Facility ID | 37747 |
Class | C1 |
ERP | 14,000 Watts |
HAAT | 633 Meters |
Transmitter coordinates | 37°7′0.0″N 80°0′58.0″W |
Translator(s) | W244 AV (96.7 MHz, Blacksburg, etc., carries HD2) W245BG (96.9 MHz, Cave Spring, carries HD2) |
Links | |
Webcast | WROV-FM Webstream |
Website | WROV-FM Online |
WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.
WROV-HD2
WROV-HD2 carries an Alternative Rock format under the branding "96.7 and 96.9 The Alt Project".[4]
History of call letters
WROV-FM first signed on the air in January 1950 as WMVA-FM.[5] It was a sister station to WMVA and served Martinsville. In 1989, new ownership purchased WMVA-FM and WROV (now WGMN), and undertook a move of WMVA-FM to Roanoke.
The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV and duplicated that station's programming.[6] In 1955, WROV radio's ownership had decided to leave broadcasting altogether after the disastrous effort to start WROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957.[7][8]
References
- http://www1.arbitron.com/sip/displaySip.do?surveyID=FA15&band=fm&callLetter=WROV
- http://www.americanradiohistory.com/Archive-BC-YB/2010/D4-2010-BC-YB-7.pdf
- "WROV Facility Record". Federal Communications Commission, audio division.
- https://hdradio.com/station_guides/widget.php?realid=447 HD Radio Guide for Roanoke-Lynchburg, Virginia
- Broadcasting Yearbook 1977
- "WROV-FM Roanoke Va., Starts Program Service" (PDF). Broadcasting. June 14, 1948. Retrieved 19 December 2014.
- "For the record" (PDF). Broadcasting. July 15, 1957. p. 108.
- "The Levines Buy WROV". The 1240 WROV History Site.
External links
- 96-3 WROV Online
- WROV in the FCC's FM station database
- WROV on Radio-Locator
- WROV in Nielsen Audio's FM station database