WROV-FM

WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia[3] and airs a Classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.

WROV-FM
CityMartinsville, Virginia
Broadcast areaRoanoke-Lynchburg, Virginia
New River Valley
Southside Virginia
Frequency96.3 MHz
(HD Radio)
Branding96-3 ROV Rocks
Slogan"The Rock of Virginia"
Programming
FormatHD1: Classic rock[1]
HD2: Alternative rock
AffiliationsJohn Boy and Billy
Performance Racing Network (PRN Radio)
Sixx Sense
Ownership
OwneriHeartMedia
(Capstar TX LLC)
Sister stationsWJJS, WROV-HD2, WJJX, WSTV, WYYD
History
First air dateJanuary 1950[2]
Former call signsWMVA-FM (1950–1989)
Call sign meaningW Rock Of Virginia
Technical information
Facility ID37747
ClassC1
ERP14,000 Watts
HAAT633 Meters
Transmitter coordinates37°7′0.0″N 80°0′58.0″W
Translator(s)W244 AV (96.7 MHz, Blacksburg, etc., carries HD2)
W245BG (96.9 MHz, Cave Spring, carries HD2)
Links
WebcastWROV-FM Webstream
WebsiteWROV-FM Online

WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.

WROV-HD2

WROV-HD2 carries an Alternative Rock format under the branding "96.7 and 96.9 The Alt Project".[4]

History of call letters

WROV-FM first signed on the air in January 1950 as WMVA-FM.[5] It was a sister station to WMVA and served Martinsville. In 1989, new ownership purchased WMVA-FM and WROV (now WGMN), and undertook a move of WMVA-FM to Roanoke.

The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV and duplicated that station's programming.[6] In 1955, WROV radio's ownership had decided to leave broadcasting altogether after the disastrous effort to start WROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957.[7][8]

References

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