WRAD-FM

WRAD-FM is a sports formatted broadcast radio station licensed to Radford, Virginia, serving Pulaski and Montgomery counties in Virginia. WRAD-FM used to be owned and operated by Cumulus Media, Inc.[2] On September 6, 2018, Cumulus Media announced it would sell its Blacksburg cluster (including the then-WWBU) to Monticello Media.[3] The sale was consummated on November 30, 2018, at a price of $450,000.[4] The station changed its call sign to its historical WRAD-FM on December 14, 2018.

WRAD-FM
CityRadford, Virginia
Broadcast areaPulaski County, Virginia
Montgomery County, Virginia
Frequency101.7 MHz
Branding"The Talk of the New River Valley"
Programming
FormatSports
Ownership
OwnerMonticello Media
Sister stationsWBRW, WFNR, WVHK, WPSK-FM, WRAD
History
First air date1965
Former call signsWRAD-FM (1965–1978)[1]
WRIQ (1978–1998)
WNRV-FM (1998–1999)
WBXW (1999–2002)
WWBU (2002–2018)
Call sign meaningW RADford
Technical information
Facility ID73918
ClassA
ERP5,800 Watts
HAAT20 Meters
Transmitter coordinates37°8′33.0″N 80°34′39.0″W
Links
WebcastWRAD-FM Webstream
WebsiteWRAD-FM Online

References

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