WRMM-FM

WRMM-FM (101.3 FM) is a radio station licensed to serve Rochester, New York, United States. The station is owned by Stephens Media Group.[1][2] Its studios are located at the First Federal Plaza building in downtown Rochester, and its transmitter site is in Rochester's west side.

WRMM-FM
CityRochester, New York
Broadcast areaRochester, New York
Frequency101.3 MHz
BrandingWarm 101.3
SloganToday's Soft Rock
Programming
FormatAdult contemporary
Ownership
OwnerStephens Media Group
(Stephens Media Group - Rochester, LLC)
Sister stationsWZNE, WFKL
History
First air date1966 (1966) (as WNYR-FM)
Former call signsWNYR-FM (1966−1967)
WEZO (1967–1988)
WRMM (1988–1990)
Call sign meaningWaRM Music
Technical information
Facility ID1907
ClassB
ERP27,000 watts
HAAT195 meters (640 ft)
Transmitter coordinates43°10′13.00″N 77°40′23.00″W
Links
WebcastListen Live
Websitewarm1013.com

WRMM broadcasts an adult contemporary music format.

History

Historically, the station was the sister station to AM 680/990, now WDCX. Then-WRNY signed on an FM signal at 97.7 in the early 1950s but shut it down in 1955. Twelve years later, the same station, now known as WNYR, signed a new FM signal at its current location, at which it has broadcast ever since. Prior to 1988, WRMM was known as WEZO and had a beautiful music format. AM 990 and WRMM were separated in 1996; WRMM was sold to CBS Radio and AM 990 to a religious broadcaster.

Entercom Communications acquired the station from CBS Radio on November 30, 2007. However, because Entercom's acquisition of CBS's Rochester radio cluster exceeded the Federal Communications Commission's single-market limit on radio station ownership, Entercom put WRMM, along with WZNE and WFKL, back on the market. As of May 2008, Stephens Media Group took over ownership of WRMM.

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References
  1. "WRMM-FM Facility Record". United States Federal Communications Commission, audio division.
  2. "WRMM-FM Station Information Profile". Arbitron.


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