WPLA (FM)

WPLA (100.7 FM, "Hometown Radio") is a commercial Full service radio station broadcasting from Plattsburgh, New York. It is owned by Benjamin Homel (known professionally as Randy Michaels), through licensee Radioactive, LLC. The station was formerly WXMR with a tagline called "Radio Bistro".[1] The call letters were changed to WPLB on August 6, 2012;[2] it eventually changed to a country music format, "Kickin' Country," which was simulcast with WNMR (107.1 FM, now WWFK) and competed with WOKO and WTNN.

WPLA
Currently silent
CityPlattsburgh West, New York
Broadcast areaBurlington and Plattsburgh
Frequency100.7 MHz
Ownership
OwnerBenjamin Homel
(Radioactive, LLC)
Sister stationsWXMS
History
Former call signsWXMR (2009–2012)
WPLB (2012–2016)
WIRY-FM (2016–2020)
Technical information
Facility ID166029
ClassC3
ERP2,300 watts
HAAT221 meters (725 ft)
Transmitter coordinates44°46′13″N 73°36′48″W

In March 2016, the station was leased to WIRY. The arrangement allowed for the FM station to occasionally broadcast separate programming from the AM station (for instance, WIRY's regular programming can continue on the FM station while the AM station carries a sporting event).[3] The callsign was changed to WIRY-FM on March 15, 2016.[2]

WIRY-FM went silent on January 7, 2020, after WIRY ended its agreement to operate it.[4] An application is pending to move the frequency from Plattsburgh West to Ray Brook, New York.

References
  1. "WXMR-FM 100.7". Rambler Interactive. Retrieved 2013-09-07.
  2. "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved April 1, 2016.
  3. Heath, Dan (March 24, 2016). "WIRY launches FM signal". Press-Republican. Retrieved April 1, 2016.
  4. "BLSTA - 20200108AAL Notification of Suspension of Operations / Request for Silent STA — WIRY-FM". January 8, 2020. Retrieved August 13, 2020.


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