WLLI (AM)

WLLI (1390 AM, "Willie 94") is a radio station broadcasting a classic country format.[1] Licensed to Jackson, Tennessee, United States, The station is owned by Forever Media, through licensee Forever South Licenses, LLC.[2]

Not to be confused with Will.i.am.
WLLI
CityJackson, Tennessee
Frequency1390 kHz
BrandingWillie 1390 AM 94 FM
SloganHome of Stars and Legends
Programming
FormatClassic country
Ownership
OwnerForever Media
(Forever South Licenses, LLC)
Sister stationsWBGN, WHHG, WZGY, WLYE-FM, WYJJ
History
First air date1931 (as WTJS)
Former call signsWTJS (1931-2017)
Call sign meaningWiLLIe
Technical information
Facility ID14742
ClassB
Power5,000 watts day
1,000 watts night
Translator(s)94.1 MHz W231BU (East Union)
Repeater(s)94.3 MHz WZGY
Links
WebcastListen Live
Websitewww.radiowillie.com

History

The station, under the WTJS calls, was the first radio station in Jackson, Tennessee and the entire West Tennessee area excluding Memphis and was the beacon that made Jackson, Tennessee the center hub of what is called the Golden Circle Area. In the 1930s, people listened to WTJS for farm programming, live radio shows and the latest news updates. Being a wide-reaching advertising medium, WTJS enticed listeners from 22 counties to shop in Jackson, thus the genesis of the "Hub City."

WTJS was the starting point for many celebrities and newsmen who went on to larger markets.

Eddie Arnold appeared on the station frequently early in his career as did Carl Perkins and game-show host Wink Martindale.

Tom Butler was news director at WTJS before moving up to News Director with WPSD-TV in Paducah, Ky.

John Dancy, born in Jackson, cut his teeth in news reporting on WTJS after graduating Union University. Mr. Dancy went on to become Washington, D.C. reporter for NBC. He now teaches at Duke University.

Todd Starnes, also a Union University alum, was program direct at WTJS in the early 2000s and quickly moved up be a full-time reporter for FOX Radio and frequent feature contributor for FOX NEWS.

Mike Slater's first radio job after graduating Yale was as morning show host on WTJS. During his tenure with WTJS, he became a frequent guest on Fox News, which provided greater nationwide exposure. He quickly moved up to a major market, San Diego, California, bypassing medium markets, which is an extremely rare occurrence.

On January 16, 2017, WTJS changed its callsign to WLLI and changed their format to classic country, branded as "Willie 94".

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References
  1. "Station Information Profile". Arbitron. Winter 2010. Retrieved 2010-03-21.
  2. "WLLI Facility Record". United States Federal Communications Commission, audio division. Retrieved 2010-03-21.


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