WWMP

WWMP (103.3 FM, "Rock 103.3") is a radio station broadcasting an mainstream rock format that is licensed to Waterbury, Vermont, United States. The station serves the Burlington-Plattsburgh area. The station is owned by Radio Broadcasting Services, Inc.[1]

WWMP
CityWaterbury, Vermont
Broadcast areaBurlington-Plattsburgh area
Frequency103.3 MHz
BrandingRock 103.3
SloganBurlington's Rock Station
Programming
FormatMainstream rock
Ownership
OwnerRadio Broadcasting Services, Inc.
Sister stationsWCAT, WFAD, WIFY, WIXM, WRSA
History
First air dateMarch 24, 1983 (as WVRS)
Former call signsWVRS (1983-1984)
WTIJ (1984-1986)
WGLY-FM (1986-1999)
WDOT (1999-1999)
WLKC (1999-2005)
Call sign meaningW Waterbury (city of license) MP
Technical information
Facility ID20592
ClassC3
ERP2,850 watts
HAAT284 meters (932 ft)
Transmitter coordinates44°21′52.00″N 72°55′53.00″W
Repeater(s)103.3 WWMP-FM1 (Montpelier)
Links
WebcastListen Live
Websiterock1033burlington.com

In 2011, WWMP was granted a U.S. Federal Communications Commission construction permit to move to a new transmitter site, decrease ERP to 1,050 watts, increase HAAT to 806 meters and change to a directional antenna.

History

The station was assigned the callsign WVRS on March 24, 1983. On March 1, 1984, the station changed its callsign to WTIJ; on May 31, 1986 to WGLY-FM; on July 9, 1999 to WDOT; on September 28, 1999 to WLKC (with an adult contemporary format that caused WEZF switching to hot adult contemporary, only for WEZF to switch back to AC in 2003); and on June 13, 2005 to WWMP.[2]

The station began with a predominantly religious format, airing blocks of Christian talk programs and music. The WTIJ callsign stood for, "We Trust In Jesus." With a callsign change to WGLY-FM, which stood for, "With Gods Love to You." The station became an affiliate of Moody Radio airing a format of Christian music, lecture, campus chapel, listener-interactive talk, and devotionals. The religious format was flipped to WCMK 91.5 in Bolton, Vermont—which also took the WGLY-FM callsign—when the station was purchased by Radio Broadcast Services Inc. in 1999.

former logo (2010-2018)

After four years as an adult hits station, the station reverted to its old hot AC format, which the station dropped during the "Alice" days under the old WXAL & WLKC calls. As MP103.3, WWMP aired an "adult hits" format. With its "MP 103" branding and no on-air DJs, the station patterned itself as an over-the-air MP3 player.

former logo (2018-2019)

In 2018, WWMP rebranded as "Free 103.3" with no change in format.[3]

On October 17, 2019, WWMP changed their format from adult hits to mainstream rock, branded as "Rock 103.3".[4]

gollark: You should worry more about accidentally shooting yourself or something.
gollark: Yes, that is a more significant problem.
gollark: It doesn't matter a huge amount, true, but they do also have terrible filesize usually.
gollark: I googled it, apparently ffmpeg can do it.
gollark: There's probably some really simple conversion tool now.

References
  1. "WWMP Facility Record". United States Federal Communications Commission, audio division.
  2. "WWMP Call Sign History". United States Federal Communications Commission, audio division.
  3. FREE 103.3 Facebook Page
  4. Rock 103.3 Launches in Burlington Radioinsight - October 17, 2019
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