WCCV (FM)

WCCV FM 91.7 ("The Message") is a Christian radio station licensed to serve the city of Cartersville, Georgia. The station plays Contemporary Christian music.

WCCV
CityCartersville, Georgia
Broadcast areaNorthwest Georgia
Frequency91.7 MHz
BrandingThe Message
SloganThe Message for You
Programming
FormatContemporary Christian music
Ownership
OwnerImmanuel Broadcasting Network, Inc.
Sister stationsWJCK FM 88.3 Piedmont, Alabama
History
First air dateJanuary 23, 1983
Call sign meaningChristian Cartersville
Technical information
Facility ID28333
ClassC2
ERP7,300 watts
HAAT285 meters (935 ft)
Transmitter coordinates34°09′34.30″N 85°02′12.80″W
Links
Websitehttp://www.themessage.fm

The station transmits from Mullinax Mountain, between Euharlee and Wax, Georgia, due west of Cartersville and southeast of Rome (which is slightly closer), the same location for which WTSH-FM 107.1 applied to move to in early May 2012. Although very close to WCLK FM 91.9 in Atlanta, it can still be heard in parts of northwest and south metro Atlanta via broadcast translators.

WCCV is also simulcast on sister station WJCK 88.3, licensed to Piedmont, Alabama. That station had no translators assigned to it until 2010, when W257CM FM 99.3 was licensed to the northeast of Talladega, Alabama. That translator is now assigned to WRYD FM 97.7 in the Birmingham, Alabama area.

In March 2019, the station and network re-launched as The Message For You, www.themessage.fm with a larger focus on Contemporary Christian music programming.[1][2]

Translators
Call signFrequency
(MHz)		City of licenseERP
(W)		Height
(m (ft))		ClassFCC infoNotes
W221AW92.1North Canton, Georgia10272.2 m (893 ft)DFCCvia WCCV
W290CE105.9Dalton, Georgia10299.6 m (983 ft)DFCCvia WCCV; formerly W236AJ
W215AY90.9Ellijay, Georgia10188.6 m (619 ft)DFCCvia WCCV
W260AJ99.9Ringgold, Georgia100148.4 m (487 ft)DFCCvia WCCV
W216BP91.1Fort Payne, Alabama10204 m (669 ft)DFCCvia WCCV, though out of its broadcast range
W282AY104.3Chattanooga, Tennessee50283.5 m (930 ft)DFCCvia WCCV, though out of its broadcast range

In addition to the suburban stations in Woodstock and Morrow, Canton is also considered part of exurban metro Atlanta, though "North Canton" is not an official placename. The others are in northwest Georgia, or just beyond. Rossville is a suburb of Chattanooga, their city limits touching at the state line.

In September 2011, the FCC changed the callsign of W265BD back to its original callsign of W265AV, which it had before a change to 100.3 in 1997. In 2002, it was forced to change back to 100.9 when full-power 100.5 was moved in from Alabama. This change apparently occurred when the station received its broadcast license to cover a power increase to 250 watts, which now sends the station as far as Canton, Acworth, Vinings, Alpharetta, and Dunwoody according to official FCC data plotted on Google Maps.

W265AV 100.9 in Woodstock is still on Sweat Mountain, but had been assigned to retransmit WSB-FM 98.5, and in November 2010 was granted a construction permit to go from 7 to 250 watts at the same location and slightly lower height. This indicated it might be used to circumvent FCC caps on excessive concentration of media ownership by Cox Radio in the Atlanta media market, ostensibly rebroadcasting a digital-only channel from B98.5 FM. (The same occurred with unrelated W229AG 93.7, also non-commercial and on Sweat Mountain, and sold to a commercial radio company; other local "translators" have done the same.) As of December 2011 however, it is still broadcasting WCCV, and is now officially assigned to retransmit WUBL.

WUBL is also listed as the primary station for W221CG 92.1 "Kennesaw" (actually near Hiram/Dallas), which is also owned by Immanuel, and had a permit to move to north of Lithia Springs (its new city of license) at a power of 120 watts on 92.5, which caused its callsign to change to W223BP once licensed in March 2012.

Also recently, Immanuel's W222AF 92.3 in Marietta was assigned to WGST AM 640, with a permit granted in April 2011 to go from 10 to 15 watts, and move from the Cobb EMC radio tower in Elizabeth southeastward to between Marietta and Smyrna, in the Laurel Valley apartments along Interstate 75 south of Delk Road. On the weekend of June 19, the station actually made the programming change from WCCV to WGST. Prior to this, an hourly on-air announcement stated that the station would be taken off-air permanently, and that the Woodstock station's power would be raised as a replacement. W222AF was then off the air, and it had a permit to move to the North Druid Hills tower site. It began rebroadcasting WGST AM 640 via WUBL's HD-R channel 3 (now 24/7 Comedy), but is still owned by IBN. It received a license to cover in early December 2011 after going on at reduced power the previous month, but often still gets heavy RF interference (or is even completely overtaken at night) to the north and west of the city from WDEF-FM 92.3 Chattanooga. This includes Marietta, which remains its city of license.

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References
  1. Walker, Doug. "Regional religious broadcaster tweaks format". Northwest Georgia News. Retrieved 2019-03-12.
  2. "Immanuel Broadcasting Network Relaunches As The Message". RadioInsight. 2019-03-10. Retrieved 2019-03-12.
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