Touch (NCT 127 song)

"Touch" is a song recorded by the South Korean, Seoul-based unit NCT 127 for their parental unlimited boy band NCT's first studio album NCT 2018 Empathy (2018). Co-produced by production team LDN Noise, Deez and Adrian McKinnon with lyrics from Jo Yoon-kyung, Kim Min-ji and Shin Jin-hye, the '90s-imbued tropical house track was released digitally on March 14, 2018, as the fourth single from Empathy by SM Entertainment with iRIVER Inc as the distributor. An accompanying music video was premiered a day prior to both the single and the album's scheduled digital release. The song was later re-recorded and released as the first single from the unit's first Japanese studio album Awaken (2019) on September 16, 2018 by Avex Trax.

"Touch"
Japanese single cover
Single by NCT 127
from the album NCT 2018 Empathy and Awaken
Language
  • Korean
  • Japanese
Released
  • March 13, 2018 (Korean ver.)
  • September 16, 2018 (Japanese ver.)
Recorded2017 - 2018
StudioSM Studio, Seoul, South Korea
Genre
Length3:09
Label
Songwriter(s)
  • Jo Yoon-kyung
  • Jam Factory (Korean ver.)
  • MEG.ME (Japanese ver.)
Producer(s)
NCT 127 singles chronology
"Cherry Bomb"
(2017)		 "Touch"
(2018)		 "Regular"
(2018)
NCT singles chronology
"Go"
(2018)		 "Touch"
(2018)		 "Yestoday"
(2018)
Music video
"Touch" on YouTube

Following its initial release, "Touch" received positive reviews from music critics for its "bright, poppy" nature that does not usually present through the unit's choreography. The song also attained moderate commercial success, becoming the second highest entry from Empathy on the Billboard K-Pop Hot 100, while being the unit's first single to narrowly miss the top ten on Billboard's World Digital Song chart by far, peaking at number eleven only.

Background and release

Following the group's promotion activity for their third extended play since June 2017, all nine members were eventually revealed as part of NCT 2018, a singular-year project involving all current members of NCT during mid-January by their native label.[1][2] SM Entertainment then confirmed the unit's involvement for their parental group's first major release on February 6, with a music video to precede the album release.[3][4] It was eventually released as the fourth single overall for Empathy on March 13, one day prior to its digital release.[5] The song was technically the unit's first original release in nine months, and their first for a grouped NCT release. The song was then released as a single in the Japanese market on September 16, 2018, becoming the first single for their then-unknown upcoming Japanese studio album a year later.[6]

Composition

According to Billboard's Tamar Herman, "Touch" is a '90s-imbued pop track that incorporates funky instrumentals, sleek synths and a brassy beat.[7] The song was written by Cho Yoon-kyung, Jam Factory and Shin Jin-hye, and produced by LDN Noise, Deez, and Adrian Mckinnon.[8]

Chart performance

"Touch" entered at number 69 on Billboard's KPop Hot 100, on the week ending April 1, 2018.[9] A week later, the song peaked at number 54.[10] The song failed to enter Gaon's main single chart, but entered the component Download chart at number 31.[11]

Charts
Chart (2018) Peak
position
South Korea (Kpop Hot 100)[12] 54
US World Digital Songs (Billboard)[13] 11
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References
  1. "[단독] NCT, 新 대형 프로젝트 컴백 시동…신곡 뮤비위해 출국". Xports News (in Korean). January 15, 2018.
  2. "Three NCT Teams Debut on World Digital Song Sales Chart: Your Guide to Each One". Billboard. March 23, 2018.
  3. OSEN (March 7, 2018). "[공식입장] "역대급 스케일"…NCT 2018, 14일 화정체육관 쇼케이스 개최". mosen.mt.co.kr (in Korean). Retrieved May 11, 2020.
  4. "NCT, 초대형 프로젝트 '2018 NCT'로 컴백…3월 앨범 발매(공식)". Naver. February 6, 2018. Archived from the original on February 6, 2018. Retrieved March 14, 2018.
  5. NCT 2018 EMPATHY by NCT on Apple Music, March 14, 2018, retrieved March 14, 2018
  6. "Touch (Japanese Version) - Single by NCT 127". AppleMusic. Retrieved May 24, 2020.
  7. "NCT 127 Switch Up Their Style for 'Touch': Watch the Music Video". Billboard. Retrieved March 14, 2018.
  8. "Touch by NCT 127 on Melon". Melon. March 14, 2018. Retrieved March 14, 2018.
  9. "KPop Hot 100, the week of March 26~April 1, 2018". Billboard Korea. Retrieved April 18, 2018.
  10. "KPop Hot 100, the week of April 2~8, 2018". Billboard Korea. Retrieved April 18, 2018.
  11. "2018 Week 11 Download Chart". Gaon Music Chart. Retrieved April 18, 2018.
  12. "Billboard Kpop Hot 100". Billboard Korea. April 7, 2018. Archived from the original on May 6, 2018. Retrieved June 25, 2017.CS1 maint: BOT: original-url status unknown (link)
  13. "Billboard's World Digital Song Sales". March 31, 2018. Retrieved June 25, 2018.
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