Cherry Bomb (EP)

Cherry Bomb is the third extended play by NCT 127, the Seoul-based sub-unit of the South Korean boy group NCT. It was released by SM Entertainment on June 14, 2017 and distributed by Genie Music. The EP includes a total of seven tracks.[1][2]

Cherry Bomb
EP by
NCT 127
ReleasedJune 14, 2017 (2017-06-14)
Recorded2017
StudioSM Studios, Seoul, South Korea
Genre
Length24:38
Language
  • Korean
  • English
Label
ProducerLee Soo-man (exec.)
NCT 127 chronology
Limitless
(2017)		 Cherry Bomb
(2017)		 Chain
(2018)
NCT chronology
The First
(2017)		 Cherry Bomb
(2017)		 We Young
(2017)
Singles from Cherry Bomb
  1. "Cherry Bomb"
    Released: June 14, 2017

The EP was a commercial success peaking at number two on the Gaon Album Chart. It has sold over 127,642 physical copies as of December 2017.

Background and release

On May 25, SM Entertainment confirmed NCT 127's comeback in June and stated that the group filmed the music video for their comeback in Gyeonggi Province.[3][4]

On June 5, at midnight (KST), NCT 127's first teaser image of their comeback was released. The image features what appears to be an explosion of cherries. On the same day, the agency revealed that the EP is titled "Cherry Bomb" and is set to be released on June 14 at 18:00 (KST).[5][6]

From June 7 to June 9, teaser images of individual members were released.[7][8][9][10] A group image was released on June 10.[11][12] The group also released cartoon characters video on their official Instagram page, also special message from the members. Subsequently, teaser clips was unveiled.[13][14] The track-list was unveiled on June 11, along with a special clip of "Cherry Bomb".[1] The EP was released on June 14.[15] The music video for "Cherry Bomb" achieved more than three million views in 24 hours. The album's illustrations were drawn by Bang Sang-ho.[16]

Single

"Cherry Bomb" was released as the title track in conjunction with the EP on June 14. It was produced by Dem Jointz, Deez and Yoo Young-jin. The single was described as a "complex synth and bass-infused" track with colorful compositions that meet the members' unique rap, vocals and powerful performance.[17][18] The song also samples the lyrics from the popular American children's song "If You're Happy and You Know It". The choreography of "Cherry Bomb" is by Tony Testa who choreographed NCT 127's previous single "Fire Truck".[17] The song's "Performance Version", which has an added future bass section, is an alternate version of the song used in the group's performances as well as in the music video.

The song entered at number 37 on the Gaon Digital Chart on the chart issue dated June 11–17, 2017, with 39,006 downloads sold.[19][20]

Promotions

"Cherry Bomb" was deemed "unfit for broadcast" by KBS due to mentions of violence in their lyrics, gory descriptions, and more,[21] thus the group did not perform the song on Music Bank.[22]

NCT 127 kickstarted their promotions with a showcase, held on June 14.[17] There were no entrance fees charged for the showcase, as it marked the group’s first showcase since its debut.[23] The group promoted on South Korean music shows starting from June 15 where they performed "Cherry Bomb" and "0 Mile" on M Countdown.[24]

Commercial performance

Cherry Bomb's pre-orders reached 101,444 copies, exceeding NCT 127's previous EPs NCT #127 and Limitless.[25]

Cherry Bomb debuted at number two on the Gaon Album Chart[26] and Billboard's US World Albums, debuted at number 21 on Billboard's Top Heatseekers Albums, and number 22 on the Oricon Albums Chart. The EP entered at number two on the Gaon Album Chart for the month of June 2017, with 105,877 physical copies sold.[27]

Critical reception

Fuse TV introduced NCT 127's "Cherry Bomb" describing it as edgy and explosive, and described the song as the most sophisticated track by the group so far.[28][29] The lead single, "Cherry Bomb" was chosen by Billboard and Idolator as one of the best K-pop songs of 2017.[30][31]

Track listing

Credits adapted from Naver

Cherry Bomb
No.TitleLyricsMusicArrangementLength
1."Cherry Bomb"
  • Dem Jointz
  • Jennifer Decilveo
  • Deez
  • Jakob Mihoubi (Jay & Rudy)
  • Rudi Daouk (Jay & Rudy)
  • Michael Woods (Rice N' Peas)
  • Kevin White (Rice N' Peas)
  • Andrew Bazzi (Rice N' Peas)
  • MZMC
3:56
2."Running 2 U"
  • Karl "KP" Powell (The Colleagues)
  • Harrison Johnson (The Colleagues)
  • Ryan Christian (The Colleagues)
  • Adrian McKinnon
  • Jeremy "Tay" Jasper
  • Otha "Vakseen" Davis III
  • MZMC
The Colleagues2:47
3."0 Mile"
  • Christian Fast
  • Henrik Nordenback
3:23
4."Sun & Moon" (sung by Taeil, Johnny, Taeyong, Yuta, Doyoung, & Jaehyun)
  • Nonfiction
3:07
5."Whiplash" (sung by Jaehyun, Mark, Taeyong, Doyoung & Taeil)
3:21
6."Summer 127"
  • Shin Hyuk (Joombas)
  • Davey Nate
  • Devin Hoffman (Dysplay)
  • Eric Scullin (Dysplay)
  • Jass Reyes
  • DK
  • Chek Parren (Joombas)
  • Joombas
3:37
7."Cherry Bomb" (Performance version)
  • Dem Jointz
  • Jennifer Decilveo
  • Deez
  • Jakob Mihoubi (Jay & Rudy)
  • Rudi Daouk (Jay & Rudy)
  • Michael Woods (Rice N' Peas)
  • Kevin White (Rice N' Peas)
  • Andrew Bazzi (Rice N' Peas)
  • MZMC
4:21
Total length:24:38

Charts
Chart (2017) Peak
position
South Korean Albums (Gaon)[32] 2
Japanese Albums (Oricon)[33] 18
US Heatseekers Albums (Billboard)[34] 21
US World Albums (Billboard)[35] 2

Sales
Region Sales
Japan (Oricon)[36] 8,457
South Korea (Gaon)[37] 127,642

Accolades

Music program awards
Song Program Date
"Cherry Bomb" M! Countdown (Mnet) June 22, 2017

Release history
Region Date Format Label
South Korea June 14, 2017 CD, digital download
Various Digital download
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gollark: Why doesn't it provide the terminal velocity? Utter bees.
gollark: Wait, 1.28m² surface area?!
gollark: Interesting.
gollark: .

References
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  2. Dam-young, Hong (June 14, 2017). "Rising K-pop rookie NCT 127 drops powerful 'Cherry Bomb'". The Korea Herald. Retrieved June 14, 2017.
  3. "[단독] NCT127, 오늘(25일) 극비 MV 촬영…6월 컴백임박". Ilgan Sports (in Korean). Retrieved June 10, 2017.
  4. 헤럴드 (May 25, 2017). "SM 측 "NCT 127 MV 촬영, 컴백 일정 확정은 NO"(공식)". Herald Corporation (in Korean). Retrieved June 10, 2017.
  5. "[공식] NCT 127, 6월 컴백 확정…14일 오후 6시 음원 공개" (in Korean). Retrieved June 10, 2017.
  6. "NCT 127, 전격 컴백..14일 '체리 밤' 발매" (in Korean). Retrieved June 10, 2017.
  7. "NCT 127, 태용-도영-윈윈 'CHERRY BOMB' 티저 이미지 공개...파격 이미지 변신 – 스타서울TV" (in Korean). June 7, 2016. Retrieved June 10, 2017.
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  14. SMTOWN (2017-06-11), NCT 127_Cherry Bomb_Teaser Clip #2, retrieved June 12, 2017
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  16. Lee, Giacomo (2018-06-19). "Illustrator Bang Sangho on his fantastical alien worlds that the big brands can't resist". Digital Arts. Retrieved 2020-02-02.
  17. "NCT127 태용·마크 "'체리밤' 작사 참여, 시간 많이 들였다"" (in Korean). Retrieved June 16, 2017.
  18. "NCT 127 Swaggers with Third Single 'Cherry Bomb'". Billboard. Retrieved June 16, 2017.
  19. "국내 대표 음악 차트 가온차트!". Gaon Chart. Retrieved June 22, 2017.
  20. "국내 대표 음악 차트 가온차트!". Gaon Chart. Retrieved June 22, 2017.
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  24. "T-ara, NCT 127 and Pentagon to Perform Comeback Stages on 'M COUNTDOWN'". Mwave. June 15, 2017.
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  30. "The Best K-pop Songs of 2017: Critics' Picks". Billboard. December 14, 2017.
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  32. "2017 Gaon Album Chart – Week 24". Gaon Chart (in Korean). Retrieved June 22, 2017.
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  34. "Heatseekers Albums: Up and Coming Musicians Chart". Billboard. Retrieved June 21, 2017.
  35. "World Music: Top World Albums Chart". Billboard. Retrieved June 21, 2017.
  36. オリコンランキング情報サービス「you大樹」　－CD・ブルーレイ・DVD・書籍・コミック－. Oricon Style (in Japanese). Oricon. Retrieved July 31, 2017.
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