Three Olives Vodka

Three Olives Vodka is a brand of vodka produced and distilled in the United Kingdom and imported to the United States by Proximo Spirits.[1]

Three Olives Vodka
TypeVodka
ManufacturerProximo Spirits
DistributorProximo Spirits
Country of originUnited Kingdom
Introduced1998
Alcohol by volume30% - 35% (flavored)
40% (unflavored)
Proof (US)60 – 80
Related productsList of vodkas
Websitethreeolives.com

History

Three Olives Vodka was founded by Guillaume Cuvelier in London in 1998,[2] and acquired by Proximo Spirits in 2007.[3]

Ingredients and creation

Three Olives Vodka is made from quadruple-distilled winter wheat harvested in England.[4] The vodka is handcrafted and is available as a clear unflavored vodka as well as a variety of infused vodkas.[5] The flavored vodkas are made using the circulation method, where the vodka flows into the flavored liquid to create the flavored vodka.[6] The water used is sourced from a lake in Wales that was created by a dam that flooded in 1888, submerging an old village.[7]

Three Olives unflavored vodka is 40% alcohol by volume (80 proof).[2] Nearly all Three Olives flavored vodka types are 35% abv (70 proof).

Varieties
Name ABV Flavor
Berry 35% Mixed berries
Bubble 35% Bubble Gum
Burst 35% Fruit Fusion Flavour
Cake 35% Birthday cake
Cherry 35% Dark cherries
Chocolate 35% Chocolate
Citrus 35% Lemon and lime
Classic 40% Unflavored
Dude 35% Lemon and lime
Elvis Presley
Coconut Water		 30% Coconut
Grape 35% Concord grapes
Loopy 35% Tropical fruit
Mango 35% Mango
Marilyn Monroe Strawberry 35% Strawberries and cream
Orange 35% Orange
Pomegranate 35% Pomegranate
Purple 35% Frozen crushed grapes
Rangtang 35% Oranges and tangerines
Raspberry 35% Raspberry
Root Beer 35% Root beer
S'mores 35% Chocolate, marshmallow and graham crackers
Supercola 35% Cola
Tartz 35% Sweet and tart fruit flavors
Triple Shot Espresso 35% Espresso
Vanilla 35% Vanilla
Watermelon 35% Watermelon
Whipped Cream 35% Whipped cream

Honors and awards

Three Olives won six consecutive Impact "Hot Brand" awards from 2005 to 2010, from spirits industry magazine Impact.[3] In 2005, Wine Enthusiast magazine gave Three Olives unflavored vodka a Superb (90-95) / Highly Recommended rating, and its Vanilla and Orange flavors a Superb (90-95) / Highly Recommended rating.[6]

Advertising

In 2013, Three Olives launched a $20 million international print, billboard and digital advertising campaign starring actor Clive Owen. The ads feature atmospheric stills of Owen in a variety of London locations, reflecting the vodka's British origin.[4] That same year, Three Olives partnered with the estate of Marilyn Monroe to create a Marilyn Monroe Strawberry Vodka, with a strawberries and cream flavor.[8] The bottle's label featured a classic image of Monroe standing over a subway grate as the wind ruffles her white dress.[9] The deal was a three-year license that expired in January 2016, hence the Strawberry vodka had dropped the Monroe name during 2015 production. Proximo previously launched a $10 million animated campaign for the vodka in 2011,[10] and their grape-flavored Purple vodka was endorsed by rapper Lil' Kim in a 2010 national ad campaign.[11]

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References
  1. Dave Smith, "Shake Things Up with Three Olives Flavored Vodkas," Pulse, August 3, 2009.
  2. About Three Olives Vodka, GoKlinq.com. Accessed February 9, 2014.
  3. “Facing Intense Competition, Proximo’s Three Olives Makes $20 Million Ad Play,” Shaken News Daily, January 17, 2013.
  4. Becky Paskin, “Clive Owen Stars in $20M Three Olives Vodka Adverts,” The Spirits Business, January 29, 2013.
  5. Colleen Graham, “Three Olives Flavored Vodkas,” About.com Cocktails. Accessed February 9, 2014.
  6. F. Paul Pacult, “Proof Positive,” Wine Enthusiast, May 2005.
  7. "About". Three Olives Vodka. Retrieved 2019-04-04.
  8. Samantha Graham, “Top 10 Spirit Launches in March,” The Spirit Business, April 9, 2013.
  9. Andrew Adam Newman, “Marilyn Monroe’s Star Still Shines in Ad Campaigns,” New York Times, August 5, 2013.
  10. Tanya Irwin, “Three Olives Vodka Launches $10M Campaign,” Marketing Daily, March 30, 2011.
  11. Clyde Smith, “Lil’ Kim To Bring Flavor to the Three-O Vodka Launch of Purple,” Hip Hop Press, August 10, 2010.
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