Romanov (vodka)

Romanov is a brand of vodka manufactured and marketed by United Spirits Limited which is a subsidiary of United Breweries Limited. The brand derives its name from the Romanov dynasty which ruled the Russian Empire from 1612 to 1917. It has a two star rating from International taste and Quality Institute. It has a 42.8% alcohol by volume.[1][2][3] Sale of Romanov vodka in 2006 was 8.5 lakh cases.[4]

Romanov
TypeVodka
ManufacturerUnited Spirits Ltd (USL)
Country of originIndia
Alcohol by volume42.8%
Proof (US)75
ColourColourless
IngredientsGrain
VariantsPremium, Green Apple, Orange, Lemon
Related products
WebsiteRomanov Vodka USL Official Site

Variants

Romanov comes in four flavours-[1]

  1. Premium
  2. Orange
  3. Lemon
  4. Apple

Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy drinks.[5][6]

In 2007 United Spirits introduced variant named Romanov Diet Mate Vodka which was claimed to control cholesterol level and burn body fat due to herbal contents like Garcinia[4]

Romanov is one of the cheapest vodkas available in India and thus it is popular in low-cost clubs and with college going students. Romanov along with White Mischief control 70% of India's domestic market of close to 3 million cases[7][4] which increased to 89% in 2010.[5] In 2006, Shilpa Shetty was chosen as its brand ambassador.[8][9]

Romanov Premium Vodka
gollark: We're hoping to eventually make a chat-recorder system to chat at any distance using the native UI.
gollark: Sure, I'll come on now.
gollark: *laughs in 1TB swap*
gollark: Also, you could make the items *craftable*.
gollark: I don't think it's an AE2 bug as much as some bizarre quirk of the random number generator.

References
  1. "Top 10 Vodka Brands in India". Business Maps of India. 15 January 2014. Retrieved 2 May 2015.
  2. "Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india". WorldGate. 1 November 2014. Retrieved 2 May 2015.
  3. "International taste and Quality Institute".
  4. "Romanov diet vodka for the health-conscious | Business Line". Thehindubusinessline.com. 2007-05-31. Retrieved 2017-05-14.
  5. "United Spirits enters non-alcoholic drinks category with Romanov". Business Standard. 21 February 2010. Retrieved 2 May 2015.
  6. "United spirits plans energy drinks under Romanov red brand". Daily News and Analysis. 13 May 2009. Retrieved 2 May 2015.
  7. "Now it's turn of the diet Vodka". Times of India. 7 June 2007. Retrieved 2 May 2015.
  8. "Vodka with Shilpa". The Tribune India. 6 October 2006. Retrieved 2 May 2015.
  9. "Shilpa Shetty in high spirits in Mallya's company?". India New England. 23 June 2006. Retrieved 2 May 2015.
  1. Romanov Vodka USL Official Site
  2. American UBS Site
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