The ReFrame Stamp
The ReFrame Stamp for Gender-Balanced Production is an award given to corporations and media that show progress toward female-driven content in the media industry. Based on defined criteria from ReFrame ambassadors, producers, and industry experts, the Stamp certification is awarded to films and TV shows that demonstrate progression toward more gender equality and greater representation of women in key roles.[1][2]
The ReFrame Stamp | |
---|---|
Awarded for | Recognition of gender-balanced film and television productions featuring women in key roles |
Country | United States |
Presented by | ReFrame |
First awarded | June 8, 2018 |
Website | https://www.reframeproject.org/stamp |
History
On June 8, 2018, the ReFrame Stamp program was launched to promote and recognize gender-balanced productions in film and television based on data from IMDbPro on how many women are involved in a production in front of and behind the camera.[3] On September 26th, the Stamp program expanded to include submissions for TV shows and movies from cable and streaming platforms.[4]
Submission process
To qualify, films must be distributed either theatrically or via streaming, while TV shows are counted in relation to the calendar for the Emmy Awards.
Criteria
Based on a points system, narrative films and animated films[5] and TV programs[6] must achieve four points within the eight defined qualifying categories with at least two points in the categories of female director, writer, and lead. Double points are awarded for women of color in important positions. Screen time analysis is done with the Geena Davis Inclusion Quotient (GD-IQ)[7], while points are calculated by an algorithm and given to the films or TV programs that meet the requirements. After the stamp is awarded, a logo is added to the end credits.[8] The criteria is subject to change accordingly with the evolving industry.
Film
- Female lead (Top 1 slot listed on the call sheet)
- 1 point for a female lead
- 2 points for a female lead of color
- Female co-lead (Top 2-5 slots on the call sheet)
- 1 point for a female lead
- 2 points for a female lead of color
- Female representation on screen
- 1 point when 50% of the screen time is female
- 2 points when 25% of the screen time is females of color
- Female director
- 1 point for a female director
- 2 points for a female director of color
- Female writer
- 1 point for a credited female writer
- 2 points for a credited female writer of color
- Female producer
- 1 point for a female producer
- 2 points for a female producer of color
- 50% of department heads are female
- 1 point for 50% female department heads
- 2 points for 25% female department heads of color
- 50% of crew members
- 1 point for 50% female crew
- 2 points for 25% female crew of color
Television
- Female lead (Top 1 slot listed on the call sheet)
- 1 point for a female lead
- 2 points for a female lead of color
- Female season regulars (Top 2-5 slots on the call sheet)
- 1 point if 50% of season regulars are females of color
- 2 points if 25% of season regulars are females of color
- Female showrunner
- 1 point for a female showrunner
- 2 points for a female showrunner of color
- Female writing staff
- 1 point if 50% of writing staff are female writers (per season)
- 2 points if 25% of writing staff are female writers of color (per season)
- Female producer
- 1 point for at least one female non-writing producer
- 2 points for at least one female non-writing producer of color
- Female director
- 1 point for 50% of episodes directed by female directors (per season)
- 2 points for 25% of episodes directed by female directors of color (per season)
- Designated female production personnel
- 1 point if 50% of the designated production personnel are female
- 2 points if 25% of the designated production personnel are female of color
- Female crew
- 1 point for 50% female crew
- 2 points for 25% female crew of color
Winners and nominees
2017 Narrative & Animated Feature Recipients
Announced June 7[9] and August 28, 2018[10]
Distributor | Film |
---|---|
Amazon Prime | Armstrong |
Warner Bros. Entertainment | Everything, Everything |
Universal Pictures | Girls Trip |
Open Road Films | Home Again |
Aviron Pictures | Kidnap |
A24 | Lady Bird |
Lionsgate | My Little Pony: The Movie |
20th Century Fox | The Post |
Fox Searchlight Pictures | The Shape of Water |
Columbia Pictures | Smurfs: The Lost Village |
Frameline | Suicide Kale |
Sony Pictures Classics | Capernaum |
Annapurna Pictures | Destroyer |
CBS Films | Five Feet Apart |
Juice Worldwide | Freelancers Anonymous |
Neon | Gemini |
IRL | |
Excel Entertainment Group | Jane and Emma |
Netflix | Juantia |
Amazon Studios | Late Night |
Blumhouse Productions | The Lie |
Universal Pictures Home Entertainment | The Long Dumb Road |
IFC Films | Mary Shelley |
Miss Arizona |
2017-2018 Television Recipients
Announced November 13, 2018[11]
2017-2018 Top 100 Most Popular Television Recipients
Announced January 14, 2020[12]
Distributor | Show and Season |
---|---|
ABC | For the People (season 1)
How to Get Away with Murder (season 4) Station 19 (season 1) |
AMC | Humans (season 3) |
BBC America | Killing Eve (season 1) |
CBS | Madam Secretary (season 4) |
The CW | iZombie (season 4) |
Freeform | Pretty Little Liars (season 7) |
FX | The Americans (season 5) |
Hulu | The Handmaid's Tale (season 2) |
Netflix | GLOW (season 1) |
Showcase | Picnic at Hanging Rock (season 1) |
2018 Feature Recipients
Announced March 6, 2019[13]
2019 Top 100-Grossing Narrative Feature Recipients
Announced February 26, 2020[14]
Distributor | Film |
---|---|
Sony Pictures Releasing | A Dog's Way Home |
Universal Pictures | Abominable |
20th Century Fox | Alita: Battle Angel |
United Artists Releasing | Booksmart |
Walt Disney Motion Pictures | Captain Marvel |
Paramount Pictures | Dora and the Lost City of Gold |
CBS Films/Lionsgate | Five Feet Apart |
Focus Features | Harriet |
STX Entertainment | Hustlers |
Warner Brothers Pictures | Isn't It Romantic |
Lionsgate | Long Shot |
2018-2019 Top 100 Most Popular Television Recipients
Announced January 14, 2020[12]
Distributor | Show and Season |
---|---|
Amazon Prime Video | Fleabag (season 2)
The Marvelous Mrs. Maisel (season 2) |
ABC | Grey's Anatomy (season 15) |
AMC | The Walking Dead (season 9) |
BBC | Killing Eve (season 2) |
CBC Television | Workin' Moms (season 3) |
CBS All Access | Star Trek: Discovery (season 2) |
The CW | Jane the Virgin (season 5)
The 100 (season 6) |
Fox Broadcasting Company | 9-1-1 (season 2) |
FX | American Horror Story (season 8)
Pose (season 1) |
Hulu | The Act (season 1)
The Handmaid's Tale (season 3) |
Netflix | BoJack Horseman (season 5)
GLOW (season 2) |
STARZ | Power (season 5) |
See also
References
- Rebecca Sun (March 6, 2019). "ReFrame Stamp Awarded to 29 Movies in 2018". The Hollywood Reporter.
- Patrick Hipes (March 6, 2019). "'The Favourite', 'Bumblebee' Among 2018 Films To Get ReFrame Stamp". Deadline.
- Lopez, Ricardo (August 28, 2018). "ReFrame, IMDBPro Announce 22 Newly Certified Gender-Balanced Films". Variety. Retrieved March 11, 2019.
- Nickolai, Nate (September 26, 2018). "ReFrame Calls for First-Ever Television ReFrame Stamp Submissions". Variety. Retrieved March 12, 2019.
- Narrative and Animated Film - ReFrame Stamp Criteria
- Television - ReFrame Stamp Criteria
- "ReFrame Spotlights Gender-Balanced Films and TV with New Stamp". womenandhollywood.com. June 8, 2018. Retrieved March 11, 2019.
- Buckley, Cara (2019-06-19). "Inclusion Rider? What Inclusion Rider?". The New York Times. ISSN 0362-4331. Archived from the original on 2019-10-15. Retrieved 2020-04-11.
- Sun, Rebecca (June 7, 2018). "'Wonder Woman,' 'Girls Trip,' 'Lady Bird' Among First Recipients of ReFrame Gender Parity Stamp". www.hollywoodreporter.com. Retrieved 2020-03-14.
- Hipes, Patrick (2018-08-28). "ReFrame Stamps 22 More Films With Gender-Balance Seal Of Approval; 'Crazy Rich Asians', 'The Wife' On List". Deadline. Retrieved 2020-03-14.
- Pedersen, Erik (2018-11-14). "ReFrame Gives 62 TV Shows Its Gender-Balance Seal Of Approval; Group's First Small-Screen Stamps". Deadline. Retrieved 2020-03-14.
- "ReFrame Announces that the ReFrame Stamp for Gender-Balanced Scripted Series is Being Awarded to 21 of the Top 100 Most Popular TV and Streaming Shows from 2018-2019". www.businesswire.com. 2020-01-14. Retrieved 2020-03-14.
- Sun, Rebecca (March 6, 2019). "ReFrame Stamp Awarded to 29 Movies in 2018". The Hollywood Reporter. Retrieved 2020-03-14.
- N'Duka, Amanda (2020-02-26). "ReFrame Stamp Affixed On Record 26 Films For 2019". Deadline. Retrieved 2020-03-10.