Sky Living Loves

Sky Living Loves (formerly Living Loves) was a British television channel owned by British Sky Broadcasting. It launched on 5 July 2010 and closed on 21 February 2012. It was the sister channel of Sky Living and Sky Livingit.

Sky Living Loves
Launched5 July 2010
Closed21 February 2012
Owned byBritish Sky Broadcasting
Picture format16:9, 576i (SDTV)
Audience share0.0% (August 2011, BARB)
Formerly calledLiving Loves (2010-2011)
ReplacedLiving +2
Replaced bySky Sports F1
Availability
(at time of closure)
Satellite
SkyChannel 130
Cable
Virgin MediaChannel 159

History

On 1 July 2010, a preview for Living Loves replaced Living +2 on Sky and Virgin Media, ahead of the channels launch at 3 pm on 5 July.[1] The channel showed comedy and drama programmes that has recently aired on Sky Living, allowing viewers to watch shows again or catch up on series.[2][3]

It was announced on 25 October 2010, that Living would be rebranded as Sky Living in early 2011 and move EPG positions on Sky from channel 112 to 107 after Sky1 and before Sky Atlantic.[4] As part of the move, Living Loves was rebranded on February 1st 2011 as Sky Living Loves.[5][6]

On 5 September 2011, Sky Living Loves began broadcasting 24 hours a day, up from the previous 3 pm to 2 am broadcasting hours.

In November 2011, it was announced that Sky Living Loves would close on 1 February 2012 as part of a restructure of the Sky-owned channels.[7][8] However, the restructure was delayed until 21 February 2012, with the channel closing at midnight.[9][10]

Sky Living Loves was replaced by the new Sky Sports F1 channel, while the channel's EPG slot on Sky was given to Sky Arts 2.

Former logos
  • Sky Living Loves logo (2011-2012)
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References
  1. "VMtv to launch Living Loves channel". Digital Spy. 24 June 2010.
  2. "Virgin Media Television to launch repeat-focused Living Loves". Media Week. 24 June 2010.
  3. "Virgin Media launches Living Loves". Digital TV Group. 24 June 2010.
  4. "Sky confirms strengthened entertainment line-up". British Sky Broadcasting. 25 October 2010. Retrieved 25 October 2010.
  5. "Sky Living Loves - Week to View". Sky Programme Information. Retrieved 14 January 2011.
  6. "New Sky EPG line up to make it even easier for customers to enjoy the best in pay TV". British Sky Broadcasting. 18 January 2011.
  7. "Sky Arts accelerates entertainment move". Broadcast. 9 November 2011.
  8. "Sky Arts to Find New Home on EPG". Sky Media. 10 November 2011.
  9. "Sky Arts finds a new home on Sky". Sky Arts. Retrieved 13 November 2011.
  10. "Changes to your on-screen guide". Sky. 15 February 2012. Archived from the original on 20 February 2012.


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