4seven

4seven (or 4.7, stylised as 47) is a British free-to-air television channel which was launched on 4 July 2012 at 7.00 pm. According to Channel 4, it was created in response to its viewers demanding Channel 4 to broadcast old programming from the network. Its programming focuses on Channel 4's top rated programmes.[1]

4seven
Launched4 July 2012
Owned byChannel Four Television Corporation
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Audience share0.32% (22 March 2020 (2020-03-22), BARB)
CountryUnited Kingdom
ReplacedMore4 +2
Sister channel(s)Channel 4
Film4
E4
More4
4Music
The Box
Box Hits
Kerrang!
Kiss
Magic
Websitechannel4.com/4seven
Availability
Terrestrial
FreeviewChannel 47
Satellite
FreesatChannel 127
Sky (UK only)Channel 137
Astra 2G11126 V 22000 5/6
Cable
Virgin MediaChannel 143 (SD)
Channel 203 (HD)
Streaming media
All 4Watch live
TVPlayerWatch Live (UK Only)
Virgin TV AnywhereWatch live (UK only)

4seven launched with 20 hours of content in the schedule per day. In the 8.00 pm and 10.00 pm slots the channel broadcasts a repeat of shows from the previous day that have created a critical buzz in newspapers, chatter on social media through Twitter and Facebook and reaction on the overnight log of comments kept by the broadcaster. The 11.00 pm slot is used to repeat the programme shown on Channel 4 at 9.00 pm, which air again on 4seven at 9.00 pm the following day.[2] The rest of the programmes on 4seven are repeats of the most popular ones of the week. Weekends are devoted to multiple repeats of the best-rated programmes of the past seven days.[3]

History
4seven logo used from 4 July 2012 to 26 September 2018

The service was originally reported under the working title of 'Project Shuffle',[4] though it was announced on 8 March 2012, that the name would be '4seven'.[1] The channel was originally set to launch by June 2012,[4] however it was subsequently reported to be launching later in the summer.[5] On 22 May 2012, it was confirmed that 4seven would launch on 4 July 2012.[6]

The channel launched across all major TV platforms in the UK, with agreements in place for carriage on Freeview, Freesat, Sky, and Virgin TV.[5][7] The channel indirectly replaced the temporary More4 +2 on Sky.[8] While on Freeview, a placeholder for 4seven appeared on channel 47 in post-digital switchover areas on 2 April 2012.

A high-definition simulcast, 4seven HD, launched on 1 July 2014 on Freeview channel 111.[9] 4seven HD was added to Virgin Media in November 2016. It closed on 22 June 2020 on Freeview to help make room on COM7 following the closure of COM8. 4seven HD is currently exclusive to Virgin Media.

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See also

References
  1. "David Abraham announces the launch of 4seven". Channel 4. 8 March 2012. Retrieved 8 March 2012.
  2. Khalsa, Balihar (28 June 2012). "4Seven builds schedule around 9pm and 11pm". Broadcast. Retrieved 29 June 2012.
  3. Brown, Maggie (3 June 2012). "4Seven: the TV channel with programmes chosen by Facebook". The Guardian. Retrieved 21 June 2012.
  4. Sweney, Mark (27 January 2012). "Channel 4 pencils in June launch for catchup service Project Shuffle". The Guardian. Retrieved 8 March 2012.
  5. Sweney, Mark (8 March 2012). "Channel 4 to launch 4seven catchup channel in the summer". The Guardian. Retrieved 9 March 2012.
  6. Laughlin, Andrew (22 May 2012). "Channel 4's 4seven catch-up channel to launch on July 4". Digital Spy. Retrieved 22 May 2012.
  7. Barnett, Emma (8 March 2012). "Channel 4 to launch new TV channel based on 'social media buzz'". The Daily Telegraph. Retrieved 9 March 2012.
  8. Adie, Nigel (20 March 2012). "Channel 4 to launch More4+2 ahead of 4seven". Cable.co.uk. Retrieved 21 March 2012.
  9. "Arqiva and Channel 4 launch new HD channels". Arqiva. 26 June 2014. Retrieved 26 June 2014.
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