Diagonal View

Diagonal View is a Multi Channel Network founded in March 2008[3][4] by Matt Heiman and Steve Carey, together with ITN.[2] Unlike many other MCNs who are primary aggregators of content, Diagonal View own and produce the majority of their own videos. A platform agnostic company, their content can be viewed on YouTube, Facebook, Vessel, AOL amongst others. With separate teams working on different platforms, they are thought to be the largest digital content producer outside of the USA.

Diagonal View
Privately held
IndustryTechnology
FoundedFebruary 27, 2008 (2008-02-27)
FoundersMatt Heiman, Steve Carey, ITN in London, United Kingdom
Headquarters
London
,
UK
ServicesMulti Channel Network
Revenue GB£5.1 million[1] (2018)
-£0.826m[1] (2018)
Total assets £0.061[1] (2018)
Number of employees
60[2]
ParentSky Group
Websitediagonal-view.com

Key channels include All Time 10s, Football Daily, All Time Movies, Draw My Life and All Time Conspiracies. Talent from both the online and offline worlds to appear on these channels include KSI, Jose Mourinho and Megan Fox.

The company also builds audience for content owners and producers such as the FA, Sony Music, and the Financial Times, and has produced branded content for Net-a-Porter, Samsung, Nintendo and many others.

Diagonal View's content is translated into over ten languages.

Diagonal View was acquired by Sky in March 2017,[5][6] who now have overall control of the company.[7]


See also
  • Multi Channel Network
  • Cost Per Mille
  • Cost Per Impression
  • YouTube
  • List of YouTube personalities

References
  1. "DIAGONAL VIEW LIMITED Full accounts made up to 30 June 2018". Companies House. companieshouse.gov.uk. Retrieved 19 May 2019.
  2. Kiss, Jemima (1 September 2010). "Elevator Pitch: Diagonal View has your screen in its sights". London: Guardian. Retrieved 13 June 2013.
  3. "ITN Source Announces Diagonal View Joint Venture". ITN. Archived from the original on 10 June 2012. Retrieved 12 June 2013.
  4. "ITN Source Announces Diagonal View Joint Venture - UK Broadcast News | 27/10/2008". 4rfv.co.uk. 2008-10-27. Retrieved 2016-09-16.
  5. "Sky acquires digital content producer Diagonal View". www.campaignlive.co.uk. 31 March 2017. Retrieved 19 May 2019.
  6. "Sky acquires leading digital content producer Diagonal View - news from Sky Media". Sky Media. 31 March 2017. Retrieved 19 May 2019.
  7. "Persons with significant control, Diagonal View Limited". Companies House. companieshouse.gov.uk. Retrieved 19 May 2019.
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