Outside Lands Music and Arts Festival

The Outside Lands Music and Arts Festival is a music festival held annually in San Francisco, California, at Golden Gate Park. The festival is produced by Another Planet Entertainment,[1] Superfly Presents, and Starr Hill Presents. It is the largest independently owned music festival in the United States.[2] In 2019, it was the world's highest grossing festival with revenues of almost $30 million.[3]

Outside Lands Music and Arts Festival
StatusActive
GenreMusic festival
Dates2nd weekend of August
FrequencyAnnually
Location(s)Golden Gate Park, San Francisco, CA, United States
Years active11
InauguratedAugust 22, 2008 (2008-08-22)
FoundersSuperfly Presents
Another Planet Entertainment
Starr Hill Presents
Most recentAugust 9–11, 2019
Next eventAugust 6–8, 2021
Attendance200,000
Websitewww.sfoutsidelands.com

History

The inaugural festival occurred from August 22–24, 2008, with Radiohead as the first band to play after dark.[2] It included more than 60 musical acts, as well as several art installations. The festival grounds included the Polo Fields (home to the Lands End Stage), Hellman's Hollow/Speedway Meadow (Twin Peaks and Panhandle stages), and Lindley Meadow (Sutro and Presidio stages). Bringing in 40,000 to 60,000 attendees a day, the inaugural festival was mostly a success; however, it was criticized for its lack of crowd control and disruption to the normally quiet Richmond and Sunset District neighborhoods.[4]

The second edition of the festival was held between August 28–30, 2009, and streamed live on YouTube via the festival's YouTube account. It was not as successful as the inaugural year with a smaller turnout. Beastie Boys were scheduled to headliner, however, they dropped out of the lineup a month before the festival after Adam Yauch was diagnosed with cancer. Promoters scaled the event down to 40 total acts over two days for the third year.[2]

During the 2014 event, San Francisco police seized hundreds of counterfeit wristbands used by scalpers. This resulted in an adoption of radio frequency identification wristbands for 2015, along with an accusation that Fantastic Negrito was selling illegal VIP passes to the event.[2]

Grass Lands

The 2019 iteration became the first major music festival to offer legal cannabis for sale after the San Francisco Office of Cannabis granted a temporary sales permit to Outside Lands.[5] The area was known as "Grass Lands" and sold more than $1 million in cannabis products such as edibles, vaping cartridges and joints over the three-day event.[6] 28 brands including Cresco Labs, PAX, Eaze, Kiva Confections, Flow Kana, Openvape and Bloom Farms sold items such as cannabis-infused drinks, edibles, dabs, prerolls and disposable pods.[7][8] San Francisco-based brands Green Door, Lady Chatterley Delivery, Flower to the People and Posh Green Collective were also available in Grass Lands.[9] There were zero requests for medical transport in the designated area, and all participants were required to throw away any alcoholic beverages before entering and show a 21+ identification.[10]

Other attractions

Outside Lands also features attractions that focus around food, wine, and art. There is a wine lands portion of the festival that allows people to purchase tickets and sample wine from many different vendors. There are also areas that offer separate entertainment, including a sports lounge, an arcade/bar, and various food and art vendors.

Despite its large environmental footprint, the festival has attempted to promote strategies of being eco-friendly.[11] There are solar power stages, a refillable water program, a waste diversion program, a recycling program, and bike valet parking program. There have also been workshops to educate about organic food and farming.

Line-ups

2008

Official lineup:

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

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See also

  • Bonnaroo Music & Arts Festival

References

  1. "Another Planet Entertainment". apeconcerts.com. Retrieved 2016-07-20.
  2. Vaziri, Aidin. "A look back at 10 years of Outside Lands". The San Francisco Chronicle. Retrieved 2019-09-14.
  3. Watson, Amy (2020-01-23). "Highest grossing festivals 2019". Statista. Retrieved 2020-08-02.
  4. "Macktronic: REVIEW: Outside Lands Festival (SF)". Macktronic.blogspot.com. August 25, 2008. Retrieved August 13, 2011.
  5. Blistein, Jon (2019-08-08). "Outside Lands Gets Approval to Sell Weed". Rolling Stone. Retrieved 2019-08-15.
  6. Gentile, Dan (2019-08-14). "Outside Lands' Grass Lands sold seven figures worth of cannabis. How much weed is that?". SFGate. Retrieved 2019-08-15.
  7. "Grass Lands Partners". www.sfoutsidelands.com. Retrieved 2019-09-14.
  8. Downs, David (2019-08-08). "Outside Lands Nabs Historic Permit to Partake, Sell Cannabis". Leafly. Retrieved 2019-09-14.
  9. Kukura, Joe (2019-08-12). "GrassLands at Outside Lands Stays Cleaner, Chiller Than The Rest Of Festival". SFist - San Francisco News, Restaurants, Events, & Sports. Archived from the original on 2019-09-13. Retrieved 2019-09-14.
  10. Downs, David (2019-08-12). "Legal Cannabis Mellowed Outside Lands Megafestival". Leafly. Retrieved 2019-09-14.
  11. "Eco Lands". Outside Lands.
  12. "Pearl Jam to appear at Outside Lands Festival". Pearl Jam. April 13, 2009. Retrieved August 13, 2011.
  13. "Past Lineups". Outside Lands. Retrieved August 13, 2011.
  14. "Metallica, Stevie Wonder, Neil Young and Crazy Horse to Headline Outside Lands". Rolling Stone. April 17, 2012. Retrieved March 4, 2013.
  15. Crawford, Matt (2013-06-25). "Outside Lands Releases Daily Lineup for 2013". SF Station San Francisco's City Guide. Retrieved 2019-08-17.
  16. "Outside Lands 2016". Sfoutsidelands.com. Archived from the original on 2016-03-04. Retrieved 2016-07-20.
  17. "San Francisco's Outside Lands Music and Arts Festival". Sfoutsidelands.com. Retrieved 2016-08-18.
  18. Sacher, Andrew (2017-06-07). "Outside Lands 2017 daily lineups & single-day tickets". BrooklynVegan. Retrieved 2019-09-15.
  19. "Outside Lands Single Day Lineup Announced, Single Day Tickets On Sale Thursday, June 7". BroadwayWorld.com. 2018-06-05. Retrieved 2019-09-16.
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