Monginis

Monginis is an Indian pastry and bakery chain based in Mumbai with outlets in different cities in India and Egypt. In 2019, Monginis was ranked 648th among India's most trusted brands according to the Brand Trust Report 2019, a study conducted by Trust Research Advisory, a brand analytics company.[2]

Monginis Foods Pvt. Ltd.
Private company
IndustryBakery, Cakery, Food Processing
Founded1958
FounderHussein Khorakiwala
Headquarters
Mumbai, Maharashtra
,
Maharashtra, India[1]
Number of locations
1000+ stores (2019)
Area served
India
Egypt
Key people
Zoher H Khorakiwala (chairman), Kumail H Khorakiwala (managing director), Idris H Khorakiwala (managing director), Quriash H Khorakiwala (managing director), Qusai Z Khorakiwala (managing director), Aliasger K Khorakiwala (managing director)
ProductsCakes, Pastry, Chocolate, Savories, Confectioneries
Number of employees
1000+
Websitemonginis.net (India)
monginisbakery.com (Egypt)
Monginis New Cake Shop, Mumbai

History

Early in the 20th century, two Italian brothers ran a catering service in Mumbai's Fort precinct, which was popular with the city's European residents. In 1958, Monginis catering was taken over by the Khorakiwala family, and became Monginis Foods Private Limited.[3] In 1971, the company adopted the franchise model of business, with a stated emphasis on localized production for local tastes. It also models itself on the "food boutique" concept, focusing on quality, presentation and service. It has thereby expanded its brand and reach across the country with a total worth of about 950 million rupees by 2012.[4]

Products

Monginis sells ready-made as well as order-made cakes for catering or carry-out. Individual cake slices are also kept in Monginis stores for dine-in customers. The chain sells both Indian and Western savouries, including samosas, puffs, cutlets and doughnuts. Apart from these, snack foods and breads are also sold at Monginis shops. Monginis has a product line for diabetics, and offers themed products during festivals. The Egyptian brand has called itself Monginis bakery producing chocolates, cakes, pastries and oriental sweets. Fast food snacks include more than 50 items.[5] Monginis also produce more than 30 different gateaux.

Availability

Monginis also provides accessorized carry-out catering, with telephone and internet ordering options. It counts 1000+ exclusive franchises in total,[6] and at least one production center each, in 38 cities.[7] Besides Mumbai the company is present in Raipur, Patna, Dapoli, Chiplun Ahmedabad, Himatnagar, Aurangabad, Bangalore, Bhubaneswar, Bhadrak, Bhiwandi, Chennai, Coimbatore, Cuttack, Delhi, Goa, Hyderabad, Indore, Kochi, Kolkata, Nashik, Pune, Junagadh, Palanpur, Rajkot, Secunderabad, Surat and Vadodara. It is also present in Alexandria, Cairo, and Mansoura in Egypt.

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See also

References
  1. "Retail-Trends :: New-Concepts – Retailing in Bakery: Yet to Get Brownie Points!". Retail.franchiseindia.com. Retrieved 16 July 2010.
  2. "ALL INDIA LISTINGS OF 1000 MOST TRUSTED BRANDS" (PDF). Retrieved 4 April 2020.
  3. India (22 February 1999). "M/s.Monginis Foods Pvt.Ltd". Gmdu.net. Retrieved 16 July 2010.
  4. "Pat-a-cake, pat-a-cake, Monginis man". domain-b.com. 12 July 1999. Retrieved 16 July 2010.
  5. "Monginis Packs A Slew Of Initiatives This Summer To Push Brand Visibility". Financialexpress.com. 22 April 2002. Retrieved 16 July 2010.
  6. Sachin Marya. "Monginis seeks franchisees – Franchise News". News.franchiseindia.com. Retrieved 16 July 2010.
  7. "contact us". Monginis.net. Archived from the original on 18 September 2012. Retrieved 16 July 2010.
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