Lucy Bradshaw (game developer)
Lucy Bradshaw is an American video game producer. She is the former senior vice president and general manager of Maxis, a subsidiary of Electronic Arts.[3][4]
Lucy Bradshaw | |
---|---|
Nationality | American |
Education | University of Michigan (B.A., Psychology)[1][2] |
Occupation | Video game producer |
Known for | The Sims SimCity |
Bradshaw worked at LucasArts and Activision before moving to Electronic Arts in 1997.[3][2][1] Shortly afterward, Electronic Arts acquired Maxis, and Bradshaw became an executive producer on SimCity 3000.[3]
Bradshaw became senior vice president of Maxis in 2013, after serving as the studio's general manager.[5] Bradshaw oversaw development of SimCity, The Sims, and Spore.[6][7] She encountered controversy due to technical issues with the 2013 reboot of SimCity.[8][9]
In 2010, Fast Company named Bradshaw as one of the most influential women in technology.[3] In 2013, Fortune named Bradshaw one of the 10 most powerful women in gaming.[10]
Bradshaw left Electronic Arts in 2015.[4] Following her departure, she joined the Social VR team at Facebook. Her former co-worker Rachel Franklin, who had taken over Bradshaw's position at Maxis, became head of the Social VR team in 2016.[11]
References
- Abra Pressler (July 18, 2016). "Profile: Lucy Bradshaw". Historically Her Story. Retrieved January 6, 2017.
- Noah Robischon (November 19, 2010). "Innovation Agents: Lucy Bradshaw, Senior Vice President at Electronic Arts". Fast Company. Retrieved January 6, 2017.
- Austin Carr (March 24, 2010). "The Most Influential Women in Technology - Lucy Bradshaw". Fast Company. Retrieved January 6, 2017.
- Jeff Grubb (September 24, 2015). "The Sims boss Lucy Bradshaw is leaving Electronic Arts". VentureBeat. Retrieved January 6, 2017.
- Samit Sarkar (September 24, 2015). "Maxis boss Lucy Bradshaw leaves EA, studio being brought under EA's mobile division". Polygon. Retrieved January 6, 2017.
- "Lucy Bradshaw Named to Fortune's "10 Most Powerful Women in Gaming"". Electronic Arts. October 30, 2013. Archived from the original on April 19, 2016. Retrieved January 6, 2017.
- Dean Takahashi (June 11, 2008). "An interview with EA Maxis' Lucy Bradshaw on the making of Spore". VentureBeat. Retrieved January 6, 2017.
- Michael McWhertor (March 15, 2013). "SimCity general manager Lucy Bradshaw on why the game 'is not an offline experience'". Polygon. Retrieved January 6, 2017.
- Stephen Totilo (March 8, 2013). "Gridlock Plagues the New Online-Only SimCity". The New York Times. Retrieved January 6, 2017.
- John Gaudiosi (October 24, 2013). "The 10 most powerful women in gaming". Fortune. Retrieved January 6, 2017.
- Josh Constine (October 11, 2016). "Facebook hires The Sims' Rachel Rubin Franklin to lead Social VR team". TechCrunch. Retrieved January 6, 2017.