Laverock, Pennsylvania

Laverock is a small unincorporated community in Montgomery County, Pennsylvania, United States. Part of it is in Cheltenham Township and part is in Springfield Township.

Laverock
Unincorporated community Neighborhood of Cheltenham Township
Laverock Location of Laverock in Pennsylvania Show map of Pennsylvania Laverock Laverock (the United States) Show map of the United States
Coordinates: 40°5′42″N 75°10′52″W
Country	United States
State	Pennsylvania
County	Montgomery
Township	Cheltenham
Commissioner	Art Haywood
Elevation	344 ft (105 m)
Time zone	UTC-5 (Eastern Standard Time)
• Summer (DST)	UTC-4 (Eastern Daylight Time)
ZIP Code	19038
Area code(s)	215, 267 and 445

Mansions on large pieces of ground were built in the area in the late-19th and early-20th centuries. Few were built after the 1929 onset of the Great Depression, and the area remained that way until after World War II. Today, the area is a residential-only neighborhood known for the abundance of large black oak trees throughout. Laverock shares its zipcode with Glenside, Pennsylvania and is a close-in suburb of Philadelphia.

Laverock Farm

"Laverock Farm" in 1922.

Arthur E. Newbold built a Colonial-Revival mansion and estate, "Farleigh," on the north side of Willow Grove Avenue in 1895.[1] His son, Arthur Jr., hired architect Arthur Ingersoll Meigs of Mellor, Meigs & Howe to transform the mansion into a Norman-Revival manor house. Between 1919 and 1925, Meigs created "Laverock Farm" – a working farm housed in a group of exquisitely-crafted buildings that deftly mixed the antique and the modern.[2] It was awarded the 1925 Gold Medal for Excellence in Design by the Architectural League of New York.[3]

In an influential review in The New Republic titled "The Architecture of Escape," critic Lewis Mumford denounced "Laverock Farm" and buildings like it as "architectural anaesthesia" and "hocus-pocus":

The critical weakness of the romantic architect is that he is employed in creating an environment into which people may escape from a sordid workaday world, whereas the real problem of architecture is to remake the workaday world so that people will not wish to escape from it.[4]

"Laverock Farm" lasted barely 30 years, it was demolished in 1956.[5] A development of split-level houses was built on the former estate and as infill around other existing houses.

Notes

1. "Farleigh," from Bryn Mawr College.
2. "Laverock" Archived 2012-05-24 at the Wayback Machine from Society of Architectural Historians.
3. James B. Garrison, "Laverock Farm," Houses of Philadelphia Chestnut Hill and the Wissahickon Valley, 1890-1930, Acanthus Press, New York, 2008, pp. 202-07.
4. Lewis Mumford, "The Architecture of Escape," The New Republic, vol. 43 (August 12, 1925).
5. Newbold Residence, from Philadelphia Architects and Buildings.