HanseYachts

HanseYachts AG is a German yacht manufacturer headquartered in the city of Greifswald (Baltic Sea). The company offers monohull sailboats under the Hanse, Dehler and Moody brands as well as catamarans under the Privilège brand. Motorboats are sold under the Fjord and Sealine brands. HanseYachts is cooperating with the yacht designers Patrick Banfield, Bill Dixon, Judel/Vrolijk & Co and Marc Lombard.

HanseYachts AG
Public
ISINDE000A0KF6M8
IndustryBoat building
Founded1990
FounderMichael Schmidt
Headquarters
Greifswald, Germany
Area served
Europe, North America,
South America,
Middle East, Arabia,
Asia, Australia,
New Zealand
Key people
Gert Purkert (Chairman)
Jens Gerhardt (CEO)
Sven Göbel (CFO)
Productssailing yachts
motor yachts
catamarans
Production output
 575 (sold boats)[1]
Revenue € 152.0 mio (2018/19)[1]
€ 5.2 mio (2018/19)[1]
€ 3.3 mio (2018/19)[1]
OwnerAurelius SE (76.8 %)[2]
Vesting Holding AG (5.9 %)[3]
Invesco (4.7 %)[4]
Board (1.4 %)
Number of employees
1,419 (2018/19)[1]
Subsidiaries
Websitewww.hanseyachtsag.com status: December 2019
HanseYachts yard, Greifswald


Corporate affairs

HanseYachts AG is the second largest production builder of sailing yachts globally.[5] The company has its main manufacturing site in Greifswald, a subsidiary for hull production and pre-assembly in Goleniów, Poland, and the site of Privilège Marine in Les Sables-d'Olonne, France. The production halls provide a total area of approximately 545,000 sq ft (Greifswald ca. 205,000 sq ft, Goleniów ca. 180,000 sq ft, Les Sables-d'Olonne ca. 160,000 sq ft). Sailboats account for about 60% of revenues, powerboats for about 40%.[1] HanseYachts AG is quoted on German stock exchange.[6]

History

Founding, rise, IPO (1990–2007)

HanseYachts is originated in an old-established shipyard for fishing cutters and other workboats.[7] The today's company was founded in 1990 – after the fall of the Iron Curtain – by Michael Schmidt, the winner of the 1985 Admiral's Cup.[8] At the beginning, Yachtzentrum Greifswald – so the former name of HanseYachts – focused on yacht refit and other services. The first model Hanse 291 (which based on the design of the Aphrodite 291) was launched in 1993.[8] In the years to come, the company successively extended the model range and grew rapidly.[7] In the late 1990s, HanseYachts and the yacht designers Judel/Vrolijk & Co started their still existing collaboration.[9] In 2003, the range comprised eight models up to 53  ft.[10] In 2007, HanseYachts AG went public (General Standard, Frankfurt).[11] Founder Michael Schmidt remained majority shareholder.

Brand acquisitions and powerboat market entry (2006–2009)

For more than a decade, HanseYachts built sailing yachts only. In 2006, the company acquired the majority of Norwegian powerboat manufacturer Fjord Boats AS and started to develop seagoing powerboats.[12] In 2007, the English Moody brand (sailing yachts) was added, and the creation of a new Moody range with decksaloon and aftcockpit models began.[13] Furthermore, HanseYachts bought the remaining shares in Fjord Boats AS and introduced a first new Fjord model (Fjord 40 open).[14][15] In 2008, the company completed the enlargement of its plant in Greifswald and the construction of a new production facility in Goleniów. In 2009, HanseYachts purchased its German competitor Dehler Yachtbau comprising the Dehler and Varianta brands as well as a production facility located in Freienohl, Germany.[16]

Crisis, change of ownership and recovery (2008–2016)

In the wake of the financial crisis 2007–2008, the boating industry was affected by a massive slump in global sales.[17] The company's turnover dropped by 57% within one year.[18] A period of high losses began. In 2011, founder Michael Schmidt sold his stake to German Investmentholding Aurelius SE, Munich, and left the company. At the end of 2012, HanseYachts closed the Dehler factory in Freienohl and relocated the entire Dehler production to its lamination factory in Goleniów and its main factory in Greifswald.[19] In 2013, HanseYachts parent company Aurelius SE purchased the English Sealine brand (motor yachts) together with plans, moulds, parts lists and equipment.[20] In 2014, HanseYachts started to produce Sealine yachts.

Catamaran market entry (2017)

In May 2017, HanseYachts parent company Aurelius SE acquired the majority of stock in Privilège Marine SAS, a luxury catamaran builder located in Les Sables-d'Olonne, France. In June 2019, HanseYachts announced the takeover of its sister company.[21]

Current models

Sailing yachts
Hanse 675
Sealine F530
Privilège Serie 6 catamaran
Model Launch Model Launch Model Launch
Hanse 3152015Dehler 291998/2010Moody 41 AC2009
Hanse 3482018Dehler 30 od 12019Moody 41 DS2020
Hanse 3882017Dehler 342016Moody 45 DS2008
Hanse 4182017Dehler 382013Moody 54 DS2014
Hanse 4582018Dehler 422016
Hanse 5082018Dehler 462014
Hanse 5482017
Hanse 5882016
Hanse 6752016

1 one design class
Naval architects: Judel/Vrolijk & Co (Hanse, Dehler), Bill Dixon (Moody)

Motor yachts
Model Launch Model Launch
Sealine S3302014Fjord 38 open2019
Sealine S330v 12018Fjord 38 xpress 12018
Sealine C3302015Fjord 40 open2007
Sealine C330v 12019Fjord 44 open2018
Sealine C3902019Fjord 44 coupé2018
Sealine C390v 12020Fjord 52 open2018
Sealine S4302020
Sealine C4302017
Sealine F4302018
Sealine C5302017
Sealine F5302016

1 model with outboard engines
Naval architects: Patrick Banfield (Fjord), Bill Dixon (Sealine)

Catamarans
Model (sailing) Launch Model (motor) Launch
Privilège Signature 5102020 Privilège Euphorie 52018
Privilège Signature 5802020
Privilège Serie 6402016
Privilège Serie 7402015

Naval architect: Marc Lombard

Sales figures and turnover


Year Sales
(units)		 Chg/yr.
2012/13[22]519
2013/14[22]5312.3 %
2014/15[23]4996.0 %
2015/16[24]55711.6 %
2016/17[25]5895.7 %
2017/18[26]5644.2 %
2018/19[1]5752.0 %


Sources: 2004/05 until 2018/19,[27]

Awards

  • "Boatbuilder of the Year 2016" (British Yachting Awards)[28]
  • "Boatbuilder of the Year 2018" (British Yachting Awards)[29]

Most important competitors

References

  1. "Geschäftsbericht 2018/2019" (PDF) (in German). HanseYachts AG. Retrieved December 1, 2019.
  2. "Shareholders". HanseYachts AG. Retrieved December 7, 2019.
  3. "HanseYachts AG: Veröffentlichung gemäß § 40 Abs. 1 WpHG mit dem Ziel der europaweiten Verbreitung" (in German). HanseYachts AG. DGAP. December 30, 2019.
  4. "DGAP-PVR: HanseYachts AG: Veröffentlichung gemäß § 40 Abs. 1 WpHG". MarketScreener. DGAP. June 6, 2018. Retrieved June 7, 2018.
  5. Gunkel, Fridtjof (January 3, 2018). "Wertsteigerung" [Increase in Value] (in German). Yacht. p. 72. Cite magazine requires |magazine= (help)
  6. Stock Exchange Frankfurt. "HanseYachts share".
  7. Greenwood, Robert (February 2009). "East goes west". European Boatbuilder.
  8. "Hanse history". HanseYachts AG. Retrieved November 20, 2019.
  9. "Hanse extends collaboration with judel/vrolijk & co" (PDF) (Press release). HanseGroup. June 2012. Retrieved November 22, 2017.
  10. "Model history". HanseYachts AG. Retrieved November 20, 2019.
  11. "HanseYachts vor dem Börsenstart" (in German). Yacht online. March 8, 2007.
  12. "Fjord Boats Completely Taken Over" (Press release). HanseYachts AG. DGAP. November 14, 2007.
  13. "HanseYachts AG Acquires Premium Trademark Moody" (Press release). HanseYachts AG. DGAP. March 30, 2007. Retrieved November 21, 2017.
  14. "HanseYachts Exercises Call Option for Fjord Boats AS" (PDF) (Press release). HanseYachts AG. July 26, 2007.
  15. "Fjord Boats Completely Taken Over" (Press release). HanseYachts AG. DGAP. November 14, 2007. Retrieved November 21, 2017.
  16. "Hanse acquires Dehler brand". Boating Business. June 29, 2009. Retrieved November 21, 2017.
  17. "HanseYachts predicts boat sales slump". Yachting Monthly. January 9, 2009.
  18. HanseGroup. "Annual report 2008/2009" (PDF). Retrieved November 21, 2019.
  19. "HanseGroup moves entire production to its German headquarters in Greifswald" (Press release). HanseYachts AG. May 30, 2012.
  20. "Sealine brand and 380 and 450 models sold to parent company of HanseGroup". Motorboat & Yachting. June 27, 2013.
  21. "HanseYachts acquires majority stake in French cat builder". Trade Only Today. June 28, 2019.
  22. "Annual Report 2013/2014" (PDF). HanseYachts AG. September 30, 2014. p. 24.
  23. "Annual Report 2014/2015" (PDF). HanseYachts AG. September 29, 2015. p. 39.
  24. "Annual Report 2015/2016" (PDF). HanseYachts AG. September 16, 2016. p. 21.
  25. "Annual Report 2016/2017" (PDF). HanseYachts AG. September 20, 2017. p. 43.
  26. "Annual Report 2017/18" (PDF). HanseYachts AG. October 1, 2018. p. 44.
  27. "Financial reports". HanseYachts AG.
  28. "HanseYachts AG Receives Boat Builder Award 2016". Canadian Yachting. Retrieved January 24, 2019.
  29. "HanseYachts AG wins British Yachting Award "Boatbuilder of the Year 2018"". Boating Asia-Pacific. Retrieved January 24, 2019.
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