Elite Model Look India

Elite Model Look India is an annual modelling contest held in India since 2004. The winner of the event represents India at Elite Model Look, an International modelling contest .

Elite Model Look India
PredecessorFemina Look of the Year
Formation2004
TypeModel Search Contest
HeadquartersMumbai
Location
Membership
Elite Model Look
Official language
Hindi, English
License Owner
Marc Robinson
Key people
Vasanth Kumar
Victoria Da Silva
Parent organisation
Max Fashion
Websitewww.elitemodellook.com/in/

Marc Robinson is the present franchise holder of this contest in India. The current winners of Elite Model Look India are Dipti Sharma and Pranav Patidar. They represented India at the world finale of Elite Model Look Contest held in Milan, Italy. Earlier, Femina Look of the Year used to send its winner to the contest. However it was discontinued after 1999 for unknown reasons. Elite Model Look India started in 2004 after the launch of Elite Model Management India in 2003 owned by Sushma Puri.[1]

History
Sheetal Mallar, winner of Femina Look of the Year 1994, later placed in the top 15 at Elite Model Look world finale in 1994.

Sheetal Mallar from Mumbai was the first winner of Femina Look of the Year contest and was the first one to represent India at Elite Model Look contest in 1994. She was among the Top 15 finalist at the Elite Model Look 1994.[2] Other notable winners of Femina Look of the Year include Ujjwala Raut, Carol Gracias, and Nethra Raghuraman.

2004–2012 Event

Elite Model Management launched in India in 2003 by Sushma Puri. In 2004, she sent two models to compete at Elite Model Look, Vibhinita Verma and Sucheta Sharma.[3][4] In 2006 L'Oreal Paris with Elite Model Management India did a nationwide contest telecast on Zoom [5] where Manasvi Mamgai was announced winner[6] she went on to participate in Elite Model Look 2006 in Marrakesh.

2014–present

Since 2014, MAX India organises the event under the license owner Marc Robinson. The MAX Elite Model Look 2014 finale was held in Mumbai on October 12, 2014, the winners represented India the Elite Model Look 2014 contest held in China. Former Femina Miss India Supranational Vijaya Sharma of New Delhi and Rinku Malik of New Delhi were declared winners of the event.[7][8][9][10]

Indian representatives to Elite Model Look Contest
Winner 'Runner up Finalist/Semifinalist Unplaced

Female Representatives
  • The following women have represented India at Elite Model Look contest.
Year Winner Age Height Hometown Placement at Elite Model Look
2015 Dipti Sharma 20 1.80 m (5 ft 11 in) Chandigarh Unplaced
2014 Vijaya Sharma 22 1.75 m (5 ft 9 in) New Delhi Unplaced
2012 Dayana[11] 21 1.78 m (5 ft 10 in) Bangalore Unplaced
2011 Archana Kumar 23 1.75 m (5 ft 9 in) New Delhi Top 15
2010 Arshia Ahuja 19 1.76 m (5 ft 9 1⁄2 in) Punjab Unplaced
2009 Erika Packard 20 1.79 m (5 ft 10 1⁄2 in) Mumbai Unplaced
2008 Prerana Sharma 18 1.75 m (5 ft 9 in) New Delhi Unplaced
2006 Manasvi Mamgai 16 1.78 m (5 ft 10 in) New Delhi Unplaced
2004 Suchtra Sharma 18 1.77 m (5 ft 9 1⁄2 in) New Delhi Unplaced
Vibhinita Verma 17 1.76 m (5 ft 9 1⁄2 in) Bangalore Top 20
1999 Karishma Modi 18 1.78 m (5 ft 10 in) Gujarat Unplaced
1998 Carol Gracias 19 1.80 m (5 ft 11 in) Mumbai Unplaced
1997 Nethra Raghuraman 20 1.76 m (5 ft 9 1⁄2 in) Gujarat Unplaced
1996 Ujjwala Raut 17 1.78 m (5 ft 10 in) Mumbai Top 15
1995 Charmaine Shackleton 18 1.79 m (5 ft 10 1⁄2 in) Mumbai Unplaced
1994 Sheetal Mallar 19 1.78 m (5 ft 10 in) Mumbai Top 15

Winners Notes

Male Representatives
  • The following men have represented India at Elite Model Look contest.
Year Winner Age Height Hometown Placement at Elite Model Look
2016 Siddharth Puranik 22 1.79 m (5 ft 10 1⁄2 in) Raipur Unplaced
2015 Pranav Patidar 21 1.91 m (6 ft 3 in) Rajasthan Unplaced
2014 Rinku Malik 21 1.89 m (6 ft 2 1⁄2 in) New Delhi Unplaced

Winners notes
  • Rinku Malik was a finalist at Ru-Ba-Ru Mr India Global 2013-14 contest.

Photographs of some notable winners
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References
  1. "Elite modelling agency to hold contest in August". 2004-04-20. Retrieved 2016-09-24.
  2. "Sheetal Mallar, a woman with international appeal, wins Femina Look of the Year Contest". indiatoday.in. Retrieved 15 October 2014.
  3. "SUCHETA SHARMA JAMES". www.explosivefashion.in. Retrieved 2016-09-24.
  4. "Vibhinta Verma - Times of India". Retrieved 2016-09-24.
  5. www.exchange4media.com. "Zoom to present L'Oreal Paris Elite Model Look 2006". Retrieved 2016-09-24.
  6. "Manasvi Mamgai wins Elite Model Look India 2006". indiantelevision.org.in. Retrieved 13 October 2014.
  7. "MAX Elite Model Look 2014 Finale". santabanta.com. Retrieved 15 October 2014.
  8. "RINKU MALIK & VIJAYA SHARMA winners of MAX Elite Model Look (India) 2014". wordpress.com. Retrieved 15 October 2014.
  9. "Grand Finale of MAX Elite Model Look 2014". bollywoodhungama.com. Retrieved 15 October 2014.
  10. "MAX Elite Model Look winners Vijaya Sharma and Rinku Malik to compete in China". wn.com. Retrieved 15 October 2014.
  11. "DAYANA-iNDIA". elitemodellook.com. Retrieved 15 October 2014.
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