Easta
"Easta" (良すた, Ii suta) is the 14th single by Japanese model-singer Kyary Pamyu Pamyu, released on April 5, 2017.[1] The single was released in both CD and digital editions. The title "Ii suta" is a play in Japanese of the word Easter, in which the song is themed and "Ii suta" which means "It's Alright".
| "Easta" | ||||
|---|---|---|---|---|
 Regular edition cover | ||||
| Single by Kyary Pamyu Pamyu | ||||
| B-side | "Todoke Punch" | |||
| Released | April 5, 2017 | |||
| Recorded | 2017 | |||
| Genre | ||||
| Label | Unborde | |||
| Songwriter(s) | Yasutaka Nakata | |||
| Producer(s) | Yasutaka Nakata | |||
| Kyary Pamyu Pamyu singles chronology | ||||
| ||||
Background
"Ii suta" is used as the tie-in song for Aeon Department Store's Let's start Easter party! Campaign.[2][3] It is the fourth holiday-themed single released by Kyary, announced after the release of Crazy Crazy and both will serve as official themes of certain commercials in Japan.[4] It is also announced that the DVD of the "KPP 5iVE YEARS MONSTER WORLD TOUR 2016" concert in Nippon Budokan, which has some of the songs performed live at the concert would be released on the same day. It also comes bundled with special Virtual Reality glasses, although "system requirements" of the glasses was yet to be confirmed.[5] The teaser for the song was released later on March 31, 2017.[6]
The single's B-side track, "Todoke Punch", was used for Glico's "Ice no Mi" commercial in Japan in June 2017. The song was later included in Kyary's fourth studio album, "Japamyu", the following year.
Track listing
All tracks are written by Yasutaka Nakata.
| No. | Title | Length |
|---|---|---|
| 1. | "Easta" | |
| 2. | "Todoke Punch" (とどけぱんち Reachable Punch) | |
| 3. | "Sai & Co -extended mix-" | |
| 4. | "Easta" (instrumental) | |
| 5. | "Todoke Punch" (instrumental) |
Interpretation
Before it starts to warm up
I’m sure a breeze like this will blow
I’m heading somewhere new
where the battle surely rages on
A good start, good start
I’m choosing a good start
The eggs I’ve kept warm are bound to hatch
They’re small but a Super Style lies within
A good start, good start
A good start rolls out before me
Ah, some things never change
and that’s what’s beautiful about it
Even if you can’t blink your eyes
through the pounding rain, you’ll keep being you
The lyrics have themes of setting out to start something new, maybe in a new place you’ve never been before, and fighting on. There’s also the reminder that no matter what hardships you may face, you’ll still be yourself. [7]
References
- "イオンレイクタウンmori – レッツ スタート イースターパーティー". aeon-laketown.jp. Retrieved 2017-12-18.
- "イースターパーティー". aeon-easter.jp. Archived from the original on 2017-03-23. Retrieved 2017-12-18.
- "きゃりーぱみゅぱみゅ、新シングル『良すた』の収録内容＆アートワーク公開 (2017/03/09) 邦楽ニュース｜音楽情報サイトrockinon.com(ロッキング・オン ドットコム)". ro69.jp. Retrieved 2017-12-18.
- "きゃりーぱみゅぱみゅ、新曲「良すた」イオンCM曲に : 映画ニュース - 映画.com". eiga.com. Retrieved 2017-12-18.
- "Kyary Pamyu Pamyu reveals imagery for new single “Ii Suta” and live video | ARAMA! JAPAN". aramajapan.com. Retrieved 2017-12-18.
- Kyary Pamyu Pamyu Cracks Open The Teaser For “Easta”! POSTED BY OKKUN ON MAR.31.2017 "Exploding out of an egg, Kyary Pamyu Pamyu marches in front of a castle surrounded by miniature egg people and egg rabbits. She strays into a mysterious “egg” world and experiences a lot of unique things. “Easta” is a tie-in song for shopping mall AEON’s spring campaign “Let’s start Easter party!”. This campaign promotes Easter culture to Japan as of Valentine’s Day! The coupling song “Todoke Punch” is the tie-in song for the TV commercial of ice fruit candies “Ice no mi”"
- "Easta - Kyary Pamyu Pamyu lyrics and translation by New Hologram".