DXWR

DXWR, under the brand 96.3 iFM Music and News Zamboanga, is a news/talk and music FM station owned and operated by Radio Mindanao Network in the Philippines. The station's studio and transmitter is located at 2nd Floor, Zameveco Bldg., Pilar Street, Zamboanga City.

DXWR (iFM Music and News Zamboanga)
CityZamboanga City
Broadcast areaZamboanga City
Frequency96.3 MHz
Branding96.3 iFM Music and News Zamboanga
SloganAng Idol Mong FM
Basic!
Programming
FormatNews/Talk, Pop MOR, OPM
AffiliationsiFM
Ownership
OwnerRadio Mindanao Network
Sister stationsDXRZ RMN Zamboanga 900
History
First air date1978 (as DXWR-FM 96.3)
1986 (as 96.3 Smile Radio)
November 23, 1999 (as 963 WRFM)
May 16, 2002 (as 96.3 iFM)
June 25, 2018 (as 96.3 iFM Music and News)
Call sign meaningDX
WRFM (former branding)
Technical information
ClassC, D, E
Power5,000 watts
ERP32,000 watts
Links
WebsiteiFM Zamboanga

History

  • DXWR-FM 96.3 Zamboanga started its operations in 1978.
  • In 1986, it was rebranded as Smile Radio 96.3.
  • In 1999, the station flipped into a CHR station and rebranded as 963 WRFM, with its slogan, "Live It Up!".
  • In 2002, DXWR-FM rebranded as 96.3 iFM flipping into a masa format carrying a Hot AC format.
  • On June 25, 2018, the station was rebranded as 96.3 iFM Music and News. Its format was changed to a hybrid mix of news/talk and music, making it quite similar to the programming offered by its AM sister station, DXRZ 900. It now competes with longer-established rivals 89.9 Brigada News FM and e105.9 eMedia Mo FM.

iFM stations

Further information: iFM stations
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gollark: Just watch the electrons ***reaallly*** closely.
gollark: In that case, clearly the solution is to destroy quantum physics

See also


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