DXUE

DXUE, currently branded as Halo Halo 103.5, is an OPM music FM radio station owned by Viva Live, Inc. in the Philippines. The station operates from 4:00 AM to 1:00 AM with its studio and transmitter located at Room 404 BGIDC Building, Nuñez Street corner Tomas Claudio Street, Zamboanga City.

DXUE (Halo Halo 103.5)
CityZamboanga City
Broadcast areaZamboanga Peninsula
Frequency103.5 MHz
BrandingHalo Halo 103.5
SloganSarap! (Delicious!)
Slogan in Chavacano: "Sabroso!"
It's OPM's Best!
Programming
FormatOPM
Ownership
OwnerViva Live, Inc.
(Ultimate Entertainment Inc.)
History
First air date1996-2013 (as Ultimate Radio 103.5 UE)
2015 (as Oomph! Radio 103.5)
May 2016 (as the 2nd iteration of 103.5 UE)
July 2016 (as the 2nd iteration of Oomph! Radio 103.5)
May 2017 (as Halo Halo)
Call sign meaningDX
Ultimate Entertainment
Technical information
ClassA,B,C
Power10,000 watts
ERP25,000 watts

Before its current brand, it was known as Ultimate Radio 103.5UE, The Spirit of Zamboanga prior to Viva's acquisition. Rebranded as Oomph Radio 103.5, Viva Live started their operations in Zamboanga back in March 2015 and in May 2016, they briefly dropped the Oomph Radio brand and rebranded it again as 103.5UE, The Spirit of Zamboanga (though the station still plays current Top 40 and OPM hits, they also include classic hits of the 70s, 80s and 90s to their playlist). However, in July 2016, Viva Live brought back the Oomph Radio brand and its Top 40/OPM format. In February 2017, the Oomph Radio brand was dropped again and rebranded again as "103.5 FM" due to management decision and signifying another rebranding of the station.

In May 2017, all Viva Live stations were relaunched as Halo Halo, the first and only FM station in each city which plays only Original Pilipino Music similar to Pinas FM 95.5 in Metro Manila (owned by Iglesia ni Cristo's for-profit affiliate Eagle Broadcasting Corporation) and Tag 91.1 in Dubai, UAE (owned by Arabian Radio Network).

Halo Halo Stations
Branding Callsign Frequency Power (kW) Coverage
Halo Halo 105.1 DYUR 105.1 MHz 10 kW Cebu City
Halo Halo 97.1 DXUR 97.1 MHz 5 kW Davao City
Halo Halo 103.5 DXUE 103.5 MHz 2.5 kW Zamboanga City


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