Bell System

The Bell System was the system of companies, led by the Bell Telephone Company and later by AT&T, that dominated the telephone services industry in North America for 100 years from its creation in 1877 until its demise in the early 1980s. The system of companies was often colloquially called Ma Bell (as in "Mother Bell"), as it held a near-complete monopoly over telephone service in most areas of the United States and Canada. At the time of its breakup in the early 1980s, the Bell System had assets of $150 billion (equivalent to $370 billion in 2019) and employed over one million people.

"Bell Telephone" redirects here. For other uses, see Bell Telephone (disambiguation).
The Bell System logo and trademark, designed by American graphic designer Saul Bass in 1969

In the early 1970s, American antitrust regulators became suspicious that Bell was abusing its monopoly power, and in 1974 the Antitrust Division of the U.S. Department of Justice brought a lawsuit against Bell claiming violations of the Sherman Act. In 1982, feeling that it could not win, Bell agreed to a Justice Department-mandated consent decree that settled the lawsuit and ordered it to break itself up into seven "Regional Bell Operating Companies" (known as "The Little Baby Bells"), which it did in 1984, ending the original company's existence. These "Baby Bells" are now independent companies, and several of them are very large corporations in their own right, such as AT&T, Verizon Communications, and CenturyLink.

History
Logo used from 1889 to 1900
Further information: History of AT&T

In 1877, the American Bell Telephone Company, named after Alexander Graham Bell, opened the first telephone exchange in New Haven, Connecticut. Within a few years local exchange companies were established in every major city in the United States. Use of the Bell System name initially referred to those early telephone franchises and eventually comprised all telephone companies owned by American Telephone & Telegraph, referred to internally as associated companies, regional holding companies, or later Bell operating companies (BOCs).

In 1899, American Telephone & Telegraph (AT&T) acquired the assets of its parent, the American Bell Telephone Company. American Bell had created AT&T to provide long-distance calls between New York and Chicago and beyond. AT&T became the parent of American Bell Telephone Company, and thus the head of the Bell System, because regulatory and tax rules were leaner in New York than in Boston, where American Bell was headquartered. Later, the Bell System and its moniker "Ma Bell" became a term that referred generally to all AT&T companies of which there were four major divisions:

  • AT&T Long Lines, providing long lines to interconnect local exchanges and long-distance calling services
  • Western Electric Company, Bell's equipment manufacturing arm
  • Bell Labs, conducting research and development for AT&T
  • Bell operating companies, providing local exchange telephone services.

In 1913, the federal government challenged the Bell System's growing monopoly over the phone system under AT&T ownership in an anti-trust suit, leading to the Kingsbury Commitment. Under the commitment, AT&T escaped break-up or nationalization in exchange for divesting itself of Western Union and allowing non-competing independent telephone companies to interconnect with its long-distance network. After 1934, the Federal Communications Commission (FCC) assumed regulation of AT&T. Proliferation of telephone service allowed the company to become the largest corporation in the world until its dismantling by the United States Department of Justice in 1984, at which time the Bell System ceased to exist.[1]

Formation under Bell patent
1912 Bell System advertisement promoting its slogan for universal service

Receiving a U.S. patent for the invention of the telephone on March 7, 1876, Alexander Graham Bell formed the Bell Telephone Company in 1877, which in 1885 became AT&T.[2][3][4]

When Bell's original patent expired 15 years later in 1894, the telephone market opened to competition and 6,000 new telephone companies started while the Bell Telephone company took a significant financial downturn.[2][4]

On April 30, 1907, Theodore Newton Vail returned as President of AT&T.[2][4] Vail believed in the superiority of one national telephone system and AT&T adopted the slogan One Policy, One System, Universal Service.[2][5] This became the company's philosophy for the next 70 years.[4] Under Vail, AT&T began acquiring many of the smaller telephone companies including Western Union telegraph.[2][4]

Kingsbury Commitment

Anxious to avoid action from government antitrust suits, AT&T entered in 1913 into an out-of-court agreement known as the Kingsbury Commitment with the federal government.[2][5] AT&T committed to sell its $30 million in Western Union capital stock, allow competitors to interconnect with its system, and not acquire other independent companies without permission from the Interstate Commerce Commission.[2][4][6]

Logo style of Bell System affiliated companies from 1921 to 1969
195 Broadway, AT&T headquarters for most of the 20th century
The Spirit of Communication as used on the Bell System's directories in the 1930s–40s

Nationwide monopoly

The Bell trademark pictured here was used from 1921 through 1969 by both the AT&T corporation and the regional operating corporations to co-brand themselves under a single Bell System trademark. For each regional operating company, its name was placed where "name of associated company" appears in this template version of the trademark.

Bell system telephones and related equipment were made by Western Electric, a wholly owned subsidiary of AT&T Co. Member telephone companies paid a fixed fraction of their revenues as a license fee to Bell Labs.

As a result of this vertical monopoly, the Bell System effectively owned most telephone service in the United States by 1940, from local and long-distance service to the telephones. This allowed Bell to prohibit its customers from connecting equipment not made or sold by Bell to the system without paying fees. For example, if a customer desired a style of telephone not leased by the local Bell company, he or she had to purchase the instrument at cost, furnish it to the telephone company for rewiring, pay a service charge, and a monthly lease fee for using it.

In 1949, the United States Department of Justice alleged in an antitrust lawsuit that AT&T and the Bell System operating companies were using their near-monopoly in telecommunications to attempt to establish unfair advantage in related technologies. The outcome was a 1956 consent decree limiting AT&T to 85% of the United States' national telephone network and certain government contracts, and from continuing to hold interests in Canada and the Caribbean. The Bell System's Canadian operations included the Bell Canada regional operating company and the Northern Electric manufacturing subsidiary of the Bell System's Western Electric equipment manufacturer. Western Electric divested Northern Electric in 1956, but AT&T did not divest itself of Bell Canada until 1975. ITT Corporation, then known as International Telephone & Telegraph Co., purchased the Bell System's Caribbean regional operating companies.

The Bell System also owned various Caribbean regional operating companies, as well as 54% of Japan's NEC and a post-World War II reconstruction relationship with Nippon Telegraph and Telephone (NTT) before the 1956 boundaries were emplaced. Before 1956, the Bell System's reach was truly gargantuan. Even during the period from 1956 to 1984, the Bell System's dominant reach into all forms of communications was pervasive within the United States and influential in telecommunication standardization throughout the industrialized world.

The 1984 Bell System divestiture brought an end to the affiliation branded as the Bell System. It resulted from another antitrust lawsuit filed by the U.S. Department of Justice in 1974, alleging illegal practices by the Bell System companies to stifle competition in the telecommunications industry. The parties settled the suit on January 8, 1982, superseding the former restrictions that AT&T and the DOJ had agreed upon in 1956.

Present-day usage of the Bell name

The Bell System service marks, including the circled-bell logo, especially as redesigned by Saul Bass in 1969, and the words Bell System in text, were used before January 1, 1984, when the AT&T divestiture of its regional operating companies took effect. The word mark Bell, the logo, and other related trademarks, are held by each of the remaining Bell companies, namely AT&T, Verizon, CenturyLink, and Cincinnati Bell.[7] International rights to the marks, except for Canada, are held by a joint venture of these companies, Bell IP Holdings.

A Verizon payphone with the Bell logo

Of the various resulting 1984 spinoffs, only BellSouth actively used and promoted the Bell name and logo during its entire history, from the 1984 break-up to its merger with the new AT&T in 2006. Similarly, cessation of using either the Bell name or logo occurred for many of the other companies more than a decade after the 1984 break-up as part of an acquisition-related rebranding. The others have only used the marks on rare occasions to maintain their trademark rights, even less now that they have adopted names conceived long after divestiture. Examples include Verizon, which still used the Bell logo on its trucks and payphones until it updated its own logo in 2015, and Qwest, formerly US West, which licenses the Northwestern Bell and Mountain Bell names to Unical Enterprises, who makes telephones under the Northwestern Bell name.

Cincinnati Bell, a local franchise of the Bell System that was never wholly owned by AT&T and existed separately prior to 1984, also continues to use the Bell name. It stopped using the Bell logo in the summer of 2006, though it is still seen on some bills, vehicles, and other literature.

In 1984, each regional Bell operating company was assigned a set list of names it was allowed to use in combination with the Bell marks. Aside from Cincinnati Bell, all these Bell System names have disappeared from the United States business landscape. Southwestern Bell used both the Bell name and the circled-bell trademark until SBC opted for all of its companies to do business under the "SBC" name in 2002. Bell Atlantic used the Bell name and circled-bell trademark until renaming itself Verizon in 2000. Pacific Bell continued operating in California under that name (or the shortened "PacBell" nickname) until SBC purchased it.

In Canada, Bell Canada (divested from AT&T in 1975) continues to use the Bell name. For the decades that Nortel was named Northern Telecom, its research and development arm was Bell Northern Research. Bell Canada and its holding-company parent, Bell Canada Enterprises, still use the Bell name and used variations of the circled-bell logo until 1977, which until 1976 strongly resembled the 1921 to 1939 Bell System trademark shown above.

Subsidiaries

Pre-1956 international holdings

Before the 1956 break-up, the Bell System included the companies listed below, plus those listed in the pre-1984 section. Northern Electric and the Caribbean regional operating companies were considered part of the Bell System proper before the break-up. Nippon Electric was considered a more distant affiliate of Western Electric, and through its own research and development adapted the designs of Western Electric's North American telecommunications equipment for use in Japan, which to this day gives much of Japan's telephone equipment and network a closer resemblance to North American ANSI and iconectiv standards than to European-originated ITU-T standards. Before the 1956 break-up, Northern Electric was focused on manufacturing, without significant telecommunication-equipment research & development of its own. The operation of Japan's NTT during the post-World War II occupation was considered an administrative adjunct to the North American Bell System.

  • Nortel Networks Corporation, formerly Northern Telecom, an equipment-manufacturing company
    • Northern Electric, a former telecommunications equipment-manufacturing subsidiary of Western Electric
    • Dominion Electric, a former recording equipment-manufacturing company
  • Various former Caribbean regional operating companies, sold to ITT
  • NEC, an equipment-manufacturing company in Japan
    • Nippon Electric, a former telecommunications equipment-manufacturing company 54% owned by Western Electric
  • NTT, a telecommunications company in Japan that was administered by AT&T as part of General Douglas MacArthur's post-WWII reconstruction
Manhole cover with Bell System logo

Pre-1984 breakup
Further information: Breakup of the Bell System

Immediately before the 1984 break-up, the Bell System had the following corporate structure:

1984

On January 1, 1984, the former components of the Bell System were structured into the following Regional Bell Operating Companies (RBOCs), which became known as Baby Bells.

Today

After 1984, multiple mergers occurred of the operating companies and between them, so that some components of the former Bell System are now owned by companies independent of the historic Bell System, including foreign telecommunications firms. The structure of the companies today is as follows.

Remaining "Regional Bell Operating Companies"
Other "Bell Operating Companies"
Cincinnati Bell's alternative logo retained the iconic Bell logo until 2016.

The following telephone companies are considered independent of the Baby Bells:

Other "Bell System" companies

The following companies were divested after 1984 from AT&T Corp. or the Baby Bells and do not provide telephone service.

  • Lucent Technologies, a research and equipment manufacturing company spun-off in 1995; merged with French company Alcatel in 2006 to form Alcatel-Lucent which was acquired by Finland's Nokia Corporation in 2016
    • Western Electric Company, Incorporated, a former telecommunications and recording equipment-manufacturing company that ceased to have that name as of the 1984 break-up
      • Alcatel-Lucent Bell, a subsidiary of Alcatel-Lucent that was founded in Antwerp, Belgium in 1882, by Western Electric; came into Alcatel-Lucent ownership via ITT and Alcatel
    • Bell Telephone Laboratories, Inc., the former AT&T-corporate research unit known as Bell Labs: also spun-off to Lucent Technologies, became Nokia Bell Labs in 2016
  • Avaya, Inc., a equipment manufacturing company spun-off from Lucent in 2000
  • LSI Corporation, a holding company
    • Agere Systems, incorporated in 2000, the former Micro Electronics subsidiary of Lucent; was then spun-off in 2002 and acquired by LSI in 2007
  • Systimax Solutions, the Western Electric Structured Cabling unit, once known as AT&T Network Systems was spun-off from Avaya in 2002 and became part of CommScope
  • iconectiv, formerly known as Telcordia technologies and Bell Communications Research (Bellcore)

Beginning in 1991, the Baby Bells began to consolidate operations or rename their Bell Operating Companies according to the parent company name, such as "Bell Atlantic – Delaware, Inc." or "U S WEST Communications, Inc.", to unify their corporate images.

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See also

References
  1. "AT&T History: The Bell System". AT&T Corporation. Archived from the original on September 6, 2008. Retrieved 2008-12-22.
  2. "Unnatural Monopoly: Critical Moments". Cato Institute. Archived from the original on 10 September 2008. Retrieved 2008-09-17.
  3. "Bell's Telephone". Franklin Institute. Archived from the original on 12 September 2008. Retrieved 2008-09-17.
  4. "AT&T Milestones in AT&T History". AT&T. Archived from the original on 28 September 2008. Retrieved 2008-09-17.
  5. "AT&T History: The Bell System". AT&T. Archived from the original on 3 October 2008. Retrieved 2008-09-17.
  6. Brooks, John. Telephone: The First Hundred Years, Harper & Row, 1976, ISBN 978-0-06-010540-2.
  7. USPTO record for trademark serial no. 73727728 (example "Bell" registration originally held by Pacific Telesis): "Registration is nationwide, but is subject to the condition that registrant shall use the mark only in conjunction with one or more of the following modifiers; "Nevada Bell", "Pacific Bell", "Pacific Telephone", "Pacific Telesis", or "PacTel". Use of a modifier shall be considered to be in conjunction with the mark if it is used in sufficient proximity to the mark such that a reasonable observer would normally view the mark and the modifier in a single visual impression and would recognize that both the mark and the modifier are used by registrant. Registrant's right to exclusive use of the mark is subject to the rights of the [other RBOCs], to which concurrent registrations in the mark have also been issued, to use the mark in conjunction with one or more of the modifiers specified in those registrations[...]"
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