Adavi Ramudu (1977 film)

Adavi Ramudu (transl. Forest Ramu) is a 1977 Telugu-language action film produced by Satyanarayana and Suryanarayana under the Satya Chitra banner and directed by K. Raghavendra Rao. It stars N. T. Rama Rao, Jaya Prada, Jayasudha in the lead roles and has musical score by K. V. Mahadevan.

For 2004 Telugu film, see Adavi Ramudu (2004 film).

Adavi Ramudu
Theatrical release poster
Directed byK. Raghavendra Rao
Produced bySatyanarayana
Suryanarayana
Written byJandhyala (dialogues)
Screenplay byK. Raghavendra Rao
Story bySatya Chitra Unit
StarringN. T. Rama Rao
Jayaprada
Jayasudha
Music byK. V. Mahadevan
CinematographyA. Vincent
Edited byKotagiri Venkateswara Rao
Kotagiri Gopala
Production
company
Satya Chitra
Release date
28 April 1977 (1977-04-28)
Running time
143 mins
CountryIndia
LanguageTelugu
Box office₹3.25 crores
(equivalent to ₹730 crores in 2019)

This film won the Filmfare Best Film Award (Telugu). It was recorded as an Industry Hit at the box office surpassing the collections of the then highest-grossing film, Soggadu and was the highest grossing Telugu film of the 1970s until its record was broken by the 1981 ANR film Premabhisekham.[1]

Plot

Dharma Raju (Nagabhushanam) and his son Nagaraju (Satyanarayana) run a smuggling and illegal transport racket of forest produce. Ramu (N.T. Rama Rao) opposes and raises the villagers to fight against him. Padma (Jayaprada) who is the daughter of forest officer (Jaggayya) loves him. One tribal lady Chilakamma (Jayasudha) also loves Ramu as a brother. Dharma Raju takes the help of one Jaggu (Sridhar) to send Ramu away from the forest. The second half of the film reveals that Ramu is, in fact, a forest officer in a secret mission to investigate the case of forest affairs. The story finally leads to the arrest of all criminals.

Cast

Crew

Soundtrack
Adavi Ramudu
Soundtrack album by
K. V. Mahadevan
Released12 December 1977
GenreFilmi
Length27:24
LabelSAREGAMA Audio
ProducerK. V. Mahadevan

Music composed by K. V. Mahadevan. Lyrics were written by Veturi Sundararama Murthy. All the songs are evergreen chartbusters. SAREGAMA Audio Company bought the music rights of the film.

S. NoSong titleSingerslength
1 "Krushi Vunte Manushulu Rushulautaru" S. P. Balasubrahmanyam 6:07
2 "Ammathodu Abbathodu" SP Balu, P. Susheela, S. Janaki 4:20
3 "Aarasukoboyi Paaresukunnanu" SP Balu, P. Susheela 4:17
4 "Ennallakennaallaku Ennellu" SP Balu, P. Susheela, S. Janaki 4:36
5 "Kuku Kuku Kokilamma" SP Balu, P. Susheela 4:38
6 "Choodara Choodara" SP Balu, P. Susheela, S. Janaki 3:29

Production

The grand success of Rajkumar's 1972 Kannada movie Gandhada Gudi made with a forest backdrop prompted NTR to work on a script and dialogues based on a forest backdrop.[2][3] Producer Suryanarayana said, "After a disastrous Prema Bandham, we planned Adavi Ramudu with Ramarao gaaru, and a two-films old Raghavendra Rao. His much-celebrated Jyothi didn't start by that time. But Ramarao gaaru knew KRR well enough from the time Raghavendra Rao assisted 'pouraaNika brahma' Kamalakara Kameswara Rao in Pandava Vanavasamu and agreed readily to do the film. After completing the shooting, he just complemented us saying that shooting of this film shall remain as one of the best memories in his life. The film was such a big success that people of that generation speak volumes of it and feel nostalgic even today, wherever I go. I am really happy that I made such a film with my cousin Satyanarayana".[2]

Satya Chitra banner (of producers Nekkanti Veera Venkata Satyanarayana and Arumilli Suryanarayana) started their first film with Sobhan Babu's Tahsildar Gaari Ammaayi (12 November 1971), which was based on a serial by Kavilipati Vijayalakshmi in Andhra Prabha titled Vidhi Vinyaasaalu. The film was directed by K.S. Prakasha Rao, father of K. Raghavendra Rao; Raghavendra Rao was an assistant director for that film. The film was one of the big hits in Sobhan Babu's career in which he played a dual role. After that film, they made Prema Bandham (12 March 1976 - the same day as NTR's Aaradhana) with Sobhan Babu and Vanisree under the direction of K. Viswanath. It garnered good openings, thanks to Sobhan-Vanisree-Viswanath combo movies (Chelleli Kaapuram, Chinnanaati Snehitulu, etc.), but it was soon declared a flop as it could not sustain the craze. (The film was released on the same day or NTR's Aaradhana.)[2]

When they were planning their next film, they approached Raghavendra Rao to work for them, whom they already knew as an assistant director as he just started taking up direction independently. NTR had already given them dates in September 1976. At that time, Rajkumar's movie Gandhada Gudi, made with a forest backdrop, went on to be a super hit in Kannada. This prompted the team to suggest that Jandhyala Subramanya Sastry should work on the script and dialogues based on a forest backdrop.[2]

Jayasudha, who already worked with K. Raghavendra Rao for his film Raja, was chosen for an important role. Jayaprada was a new sensation in Telugu film industry and a budding artist at that time with her Sirisirimuvva being a super hit. Thus, she was taken for the heroine role. Sridhar was approached to do an important role opposite Jayasudha. Jayasudha was not aware that she was doing the second role until the last minute, but since she had already agreed to do the film, she just went ahead keeping faith in Raghavendra Rao. She got a lot of letters after the film's release from her fans requesting her to not do a second lead role again in any of her future films, though she had a good role in the movie (People were not aware that she signed this film before she did Jyothi, as Jyothi hit the screens earlier than Adavi Ramudu and brought Jayasudha a good name.).[2]

Though he had given the dates for Adavi Ramudu, NTR was doing Daana Veera Soora Karna at the same time, which he planned to complete before January in order to ready it for Sankranthi release. He called the producers Satyanarayana and Suryanarayana to inform them that he'd give bulk dates once he completed the shooting of Daana Veera Soora Karna.[2]

Except for the opening shot, the movie's filming was done in Madumalai forest. The opening shot was done in Madras in a studio on 9 January 1977. Adavi Ramudu was the first film for which NTR had given dates for more than a month (35 days) out of Madras. It is NTR's first color film shot in Cinemascope. This was also the first film that used a Cinemascope lens imported from Japan by Prasad Labs (Madras). Earlier Cinemascope films Alluri Seetharamaraju and Kurukshetram were done with a lens brought from Mumbai. Cameraman Vincent first worked with NTR much earlier, for the film Sontha Ooru produced by Sree Ghantasala, and this was the second film for him with NTR after a long time.[4]

There were only three Government Guesthouses in Madumalai forest, and the producers could not accommodate the 300 plus cast and crew in that dense forest. So the producers took carpenters, molders, painters, etc. to the forest, worked for fifty days to build new guesthouses and took special permission for electricity in the middle of the forest. The nearest town or airport was 250 km away from the forest, and for every small thing, they had to go all the way to Mysore. Thus, they used to get all of a day's needs each morning from Mysore.

Jayasudha recollects two accidents during this shooting: one was while doing a scene where she and Jayaprada were sitting on elephants. Junior artistes were practicing a Dappu scene right then, and the elephants got panicked by the noise and threw down both the lead ladies with their trunks. Luckily, they escaped with minor injuries. Another one was a chase scene where she and Jayaprada were chased by villains while they were trying to escape on a horse cart. The cart's axle broke and both of them were injured and were forced to rest for a couple of days.

Release

The film was released on 28 April 1977 to positive reviews .

The film collected ₹83 lakhs in its 50 days theatrical run and ₹1 crore within 67 days which was a then record later broken by NTR's own Vetagaadu in 1979. The film was the first Telugu film to collect Rs. 3 crores (Rs. 30 million).[5] It had a 100-day run in 32 centres,[6] a 175-day run in 16 centres,[6] and a 200-day run in 8 centres.[6][7] The film had a run for 302 days in Apsara theatre, Vijayawada. The film had a run for 365 days in four centers.[8] The film still holds the record for the longest run with regular shows in Secunderabad (161 days). The film collected approximately ₹1.4 million in its 366 days theatrical run from Waltair, ₹274,000 in its 115 days run from Eluru, ₹700,000 in its total run from Kakinada, ₹684,663 from Rajahmundry, ₹13.56 lakhs from Hyderabad , ₹2 lakhs from Srikakulam, ₹302,058 from a single theatre in Kurnool and ₹335,513 from its 100 days run in Tirupathi. In Hyderabad, the film was housefull for 47 days in Andhra Pradesh's then biggest film hall, Venkatesa 70mm where it collected 1.3 million, an amount twice the figure of the previous single theatre record collection. The film had such a euphoria among the people that it created a new unbroken record by completing 100 days theatrical run in two "shift" theatres while in Kanaka Mahal theatre at Nellore where it was very difficult for a film to get four screenings a day, Adavi Ramudu was screened for five times a day until its 102nd day and held this record for almost nine years until broken by NTR's son, Nandamuri Balakrishna's Seetharama Kalyanam. [9]

Legacy

The film re-brought NTR in the league of top heroes of the Telugu film Industry dethroning actor Sobhan Babu. The success of the film made K. Raghavendra Rao an established director in Telugu cinema. The title of the film was used for a 2004 Prabhas starrer movie.

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References
  1. "Kartavya (1979)". 15 December 2016. Retrieved 8 January 2018 – via www.TheHindu.com.
  2. "Retrospect: Adavi Ramudu (1977)". p. 1. Archived from the original on 2 January 2012. Retrieved 15 December 2011.
  3. https://www.thehindu.com/entertainment/movies/Kartavya-1979/article16833496.ece
  4. "Retrospect: Adavi Ramudu (1977)". p. 2. Archived from the original on 30 November 2012. Retrieved 25 June 2012.
  5. "'Adavi Ramudu' Shares At Various Centres at Cinegoer.com". Archived from the original on 13 February 2007. Retrieved 13 February 2007.
  6. "'Adavi Ramudu' Shares At Various Centres". Cinegoer. Archived from the original on 13 February 2007. Retrieved 13 February 2007.
  7. "Adavi Ramudu: 29 years passed but the magic still remains - TollywoodInfo". 22 November 2005. Archived from the original on 22 November 2005. Retrieved 8 January 2018.
  8. "All Time Long Run (In Direct Centers) List at Cinegoer.com". Cinegoer. Archived from the original on 15 May 2007. Retrieved 1 May 2007.
  9. "Adavi Ramudu collection".
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