KCVR (AM)

KCVR (1570 AM) is a multicultural radio station licensed to serve Stockton,Manteca,Modesto,California which broadcast in Punjabi format. KCVR 1570 AM simulcasts on KIID 1470 AM in Sacramento, KWRU 1300 AM in Fresno, KLHC 1350 AM in Bakersfield and KOBO 1450 AM in Yuba City. Since 2005 the Punjabi/Indian community has increased significantly in Central Valley. Punjabi-Americans are in trucking, Farming and small business in big numbers. Punjabi’s have a presence for more than 100 years in this area. "Central California is probably the most densly populated Sikh/Punjabi community.

KCVR
CityLodi, California
Broadcast areaStockton, California
Frequency1570 kHz
BrandingPunjabi Radio USA
Slogan" Uniting Punjabi's All Over "
Programming
FormatPunjabi Language
Ownership
OwnerPunjabi American Media LLc.
History
First air date1946
Technical information
Facility ID60424
ClassB
Power5,000 watts day
500 watts night
Transmitter coordinates38°5′10.00″N 121°12′57.00″W
Links
Website

History

On September 16, 1948, the Federal Communications Commission authorized KCVR to increase its power from 250 watts to 1,000 watts (daytime). The station was licensed to Central Valley Radio Company.[1]

In the 1960s, KCVR adopted a format that was primarily in the Spanish language. Jose Tapia was the station's only Spanish personality from 1955 until 1963, when the station expanded from Spanish-only on Sundays to Spanish on weekdays. In 1966, Spanish language personalities on KCVR included Tapia (who hosted "Asi Es Mi Tierra" five hours per week), Augie Soto (who hosted "Melodias del Valle" from 3 to 5 p.m. weekdays), Alex Vasquez (who hosted "Programa Latino America"), Carlos Montano (who hosted "La Hora del Hogar"), Tony Zuniga (who hosted "Atarceder Musical" and Tina Rodriguez (who hosted "Sobremesa Musical" on weekdays from 1 to 2 p.m. and "Rincon Norteno" from 2 to 3 p.m. weekdays).

In 1995, KMIX became KCDR and began simulcasting KCVR.[2]

On June 3, 2015 KCVR changed their format to Spanish CHR, simulcasting KCVR-FM 98.9 MHz licensed to Columbia, California.[3]

References

  1. "KCVR Lodi Authorized For Increase in Power" (PDF). Broadcasting. September 20, 1948. Retrieved January 8, 2015.
  2. "Vox Jox". Billboard. 107 (11): 78. March 18, 1995.
  3. Entravision Launches Super Estrella in Three Markets


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