Down Like That

"Down Like That" is a song by British YouTuber and rapper KSI, featuring American rappers Rick Ross and Lil Baby, and British singer and producer S-X, who also produced the track. It was released on 8 November 2019 through RBC Records. It is the first single from KSI's debut studio album Dissimulation (2020). The track was KSI's ring walk song for KSI vs. Logan Paul II ‒ a professional boxing rematch between KSI and American YouTuber Logan Paul on 9 November 2019, which KSI won via split decision.[1] The song peaked at number 10 on the UK Singles Chart and it has received a Silver certification from the BPI.

"Down Like That"
Single by KSI featuring Rick Ross, Lil Baby and S-X
from the album Dissimulation
Released8 November 2019 (2019-11-08)
Recorded2019
GenreHip hop
Length2:55
Label
Songwriter(s)
Producer(s)S-X
KSI singles chronology
"Naruto Drillings (Remix)"
(2019)		 "Down Like That"
(2019)		 "Wake Up Call"
(2020)
Rick Ross singles chronology
"Gold Roses"
(2019)		 "Down Like That"
(2019)		 "Gimmie Brain"
(2019)
Lil Baby singles chronology
"Tootsies"
(2019)		 "Down Like That"
(2019)		 "Woah"
(2019)
S-X singles chronology
"Too Soon"
(2019)		 "Down Like That"
(2019)		 "neither would i"
(2020)
Music video
"Down Like That" on YouTube

Background

S-X recorded the chorus and produced the instrumental in his home studio in Wolverhampton, England. He sent the chorus and instrumental to KSI, who recorded several verses for the song with the intention of it being his ring walk song for KSI vs. Logan Paul II. KSI's music manager, Mams Taylor of Premier League Music, suggested having some American rappers feature on the song since KSI vs. Logan Paul II would be taking place in the United States, resulting in the addition of Rick Ross and Lil Baby's verses.[2][3] KSI recalls that him and S-X were "going nuts" when they received Rick Ross and Lil Baby's verses.[4] Speaking on his involvement in the song, Rick Ross said, "it's really exciting to get to work with KSI. The homie's a young hustler. This younger generation really tuned into him. So I'm happy to be a part of it".[5] Speaking about the track being his ring walk song for KSI vs. Logan Paul II, KSI explained, "I wanted to make a statement and get inside Logan’s head ‒ make him realise that I’m on a completely different level".[6]

Promotion and release
Rick Ross, S-X and Lil Baby performing "Down Like That" during KSI's ring walk for KSI vs. Logan Paul II.

At the UK press conference for KSI vs. Logan Paul II, on 7 October 2019, KSI exclusively revealed during an interview with Footasylum that he would be releasing a new single called "Down Like That" which will be his ring walk song for the boxing match and will have "some big features" that "no one is even going to suspect".[7] "Down Like That" was released worldwide for digital download and streaming via all platforms on 8 November 2019 through American independent record label RBC Records, under BMG Rights Management; the song was KSI's first release through the record label after recently signing with them in October 2019.[8] The day after its release, on 9 November 2019, "Down Like That" was performed live by Rick Ross, Lil Baby and S-X during KSI's ring walk entrance for KSI vs. Logan Paul II at the Staples Center, Los Angeles.[9][10]

KSI explained the song's lyrics and meaning as part of a Genius Verified video interview, which was released on 12 December 2019.[11]

Critical reception

Richard Smirke of Billboard described "Down Like That" as "a catchy, hard-hitting hip-hop track".[6] Mitch Findlay of HotNewHipHop said, "the end result is a decent, if not entirely spectacular dose of melodic rap, tinged ever-so-slightly with dubstep elements". He continued, "for what it's worth, KSI sounds comfortable on the instrumental". He highlighted that Rick Ross' verse is "brief and admittedly phoned-in", but noted that his "presence and gravitas are statements in themselves". He continued, "Lil Baby fares no better, capable though not exerting himself in the slightest".[12] Sam Rasmin of Link Up TV said, "it is safe to say that they have delivered with this one. Rick Ross and Lil Baby set the level with some fire raps while S-X delivers an infectious hook. There is no doubt that this one will be doing numbers".[13]

Commercial performance

"Down Like That" entered the UK Singles Chart at number 18 and dropped to number 22 the following week.[14][15] The next week, the song climbed to its peak of number 10, making it KSI's second UK top 40 single, and his first to reach the top ten.[16][15] During this week, it topped the UK's iTunes downloads chart.[17] The song dropped to number 17 and then number 37 over the following two weeks, before dropping out of the top 40 and spending a further six weeks in the top 100.[15] "Down Like That" is currently KSI's second-highest-charting single in the UK to date.[15] The song spent a total of ten weeks on the UK Hip Hop and R&B Singles Chart, peaking at number 3.[18] "Down Like That" also charted at number 77 on the Billboard Canadian Hot 100.[19] KSI reacted to the commercial success of "Down Like That" at the time on Twitter, saying that it "shows how powerful the YouTube community is" and "it's just all about letting the world/mainstream know".[20][17] On 21 February 2020, "Down Like That" received a Silver certification from the British Phonographic Industry (BPI) for exceeding UK sales of 200,000 units.[21]

Music videos

An audio visualiser video for the song was uploaded to KSI's YouTube channel on 7 November 2019. It has 23 million views.[22]

The song's music video was filmed in Los Angeles on 11 November 2019, two days after KSI beat Logan Paul in their boxing rematch, and premiered on KSI's YouTube channel on 22 November 2019, two weeks after the release of the song. It has 16 million views.[23] The video is directed by American director Nayip Ramos and stars all four artists.[24] The video opens with a brief message that reads, "on November 9th KSI beat Logan Paul in what was dubbed the biggest event in internet history. Two days later on November 11th he was on set filming his music video. Here is the result".[24] The video's opening scene sees "KSI falling from a dark-thunderous sky before he crashes through a ceiling and lands on rubbled concrete".[24] The rest of the video's "cinematic imagery" features "motorcycles, burned out cars and trash can fires", and has a "dystopian", "post-apocalyptic" and "dusty grunge aesthetic".[5][25] A behind-the-scenes video of the filming of the music video was uploaded to KSI's YouTube channel on 26 November 2019.[26]

An alternative music video titled "Down Like That (KSI vs Logan Paul 2 Edition)", which uses a compilation of video footage from KSI vs. Logan Paul II to accompany the audio track, was uploaded to KSI's YouTube channel on 4 December 2019. It has 7.5 million views.[27]

Credits and personnel

Credits adapted from Tidal.[28]

  • KSI – vocals, songwriting
  • S-X – vocals, songwriting, production
  • Rick Ross – vocals, songwriting
  • Lil Baby – vocals, songwriting
  • Byron Trice – songwriting
  • Henkka Niemistö – engineering
  • Michalis Michael – engineering

Charts
Weekly chart performance for "Down Like That"
Chart (2019) Peak
position
Canada (Canadian Hot 100)[19] 77
Euro Digital Song Sales (Billboard)[29] 10
Ireland (IRMA)[30] 26
Lithuania (AGATA)[31] 87
New Zealand Hot Singles (RMNZ)[32] 10
Scotland (Official Charts Company)[33] 9
UK Singles (Official Charts Company)[34] 10
UK R&B (Official Charts Company)[35] 3
UK Indie (Official Charts Company)[36] 1

Certifications
Certifications and sales for "Down Like That"
Region CertificationCertified units/sales
United Kingdom (BPI)[21] Silver 200,000

*sales figures based on certification alone
^shipments figures based on certification alone
sales+streaming figures based on certification alone

Release history
Release dates and formats for "Down Like That"
Region Date Format(s) Label(s) Ref.
Various 8 November 2019
[37]

See also

References
  1. "KSI v Logan Paul 2: KSI wins on split decision in YouTubers' contest". BBC Sport. 10 November 2019. Retrieved 10 November 2019.
  2. Crawford, Percy (23 November 2019). "KSI Riding The High Of Defeating Logan Paul And Top 20 Single, "Down Like That"". Hype. Retrieved 23 November 2019.
  3. Kyles, Yohance (27 November 2019). "A Conversation With YouTuber KSI On His Music Career, Top 5 Rappers & Breaking Into The American Market". AllHipHop. Retrieved 27 November 2019.
  4. "Video Interview: KSI 'Shocked' When Rick Ross & Lil Baby Hopped On His Song 'Down Like That'". HipHopDX. 30 November 2019. Retrieved 30 November 2019.
  5. "KSI, Rick Ross, S-X and Lil Baby Team Up for 'Down Like That' Video - Go Behind the Scenes (Exclusive)". Entertainment Tonight. 22 November 2019. Retrieved 22 November 2019.
  6. Smirke, Richard (15 January 2020). "How British Rapper KSI Used a Boxing Match To Land His First Top 10 Hit". Billboard. Retrieved 15 January 2020.
  7. "Exclusive Interview: KSI". Footasylum. 8 October 2019. Retrieved 8 October 2019.
  8. "Artist and YouTube personality KSI signs with BMG". Music Week. 5 November 2019. Retrieved 5 November 2019.
  9. "KSI vs Logan Paul ring walk: Rick Ross to perform new song 'Down Like That' ahead of rematch tonight". The Independent. 10 November 2019. Retrieved 10 November 2019.
  10. "KSI's incredible ring walk against Logan Paul in full | Featuring Rick Ross". 13 November 2019. Retrieved 13 November 2019 – via YouTube.
  11. "KSI Breaks Down The Meaning Of "Down Like That"". Genius. 12 December 2019. Retrieved 12 December 2019.
  12. Findlay, Mitch (7 November 2019). "KSI Lands Rick Ross & Lil Baby For "Down Like That"". HotNewHipHop. Retrieved 7 November 2019.
  13. "KSI enlists Rick Ross, Lil Baby and S-X for new track "Down Like That"". Link Up TV. 13 November 2019. Retrieved 13 November 2019.
  14. "Tones and I's Dance Monkey is now the longest-running Number 1 single by a female since Leona Lewis's Bleeding Love". Official Charts Company. 15 November 2019. Retrieved 15 November 2019.
  15. "KSI | full Official Chart History". Official Charts Company.
  16. "Tones and I's Dance Monkey is now the longest running Number 1 of the year". Official Charts Company. 29 November 2019. Retrieved 29 November 2019.
  17. "KSI reacts to song "Down Like That" hitting top 10 on UK Charts". Dexerto. 29 November 2019. Retrieved 29 November 2019.
  18. "Official Hip Hop and R&B Singles Chart Top 40 (29 May 2020 ‒ 04 June 2020)". Official Charts Company. 29 May 2020. Retrieved 29 May 2020.
  19. "KSI Chart History (Canadian Hot 100)". Billboard. Retrieved 4 December 2019.
  20. KSI [@KSI] (28 November 2019). "FAM. This just shows how powerful the youtube community is man. I love this community so much. Seen all the posts & tweets supporting the song & I can't thank you all enough. I TRULY know how powerful this community is, it's just all about letting the world/mainstream know 🙌🏿🙌🏿" (Tweet). Retrieved 28 November 2019 – via Twitter.
  21. "British single certifications – Ksi/Rick Ross/Lil Baby/S-X – Down Like That". British Phonographic Industry. Retrieved 21 February 2020. Select singles in the Format field. Select Silver in the Certification field. Type Down Like That in the "Search BPI Awards" field and then press Enter.
  22. "KSI – Down Like That (feat. Rick Ross, Lil Baby & S-X)". 7 November 2019. Retrieved 8 November 2019 – via YouTube.
  23. "KSI – Down Like That feat. Rick Ross, Lil Baby & S-X (Official Video)". 22 November 2019. Retrieved 22 November 2019 – via YouTube.
  24. "KSI Releases 'Down Like That' Music Video". Uncrazed. 22 November 2019. Retrieved 22 November 2019.
  25. "KSI Drops Video For "Down Like That" Ft. Rick Ross, Lil Baby and S-X". Respect. 22 November 2019. Retrieved 22 November 2019.
  26. "How I Fell Out The Sky In My New Music Video". 26 November 2019. Retrieved 26 November 2019 – via YouTube.
  27. "Down Like That (KSI vs LOGAN PAUL 2 Edition)". 4 December 2019. Retrieved 4 December 2019 – via YouTube.
  28. "KSI / Down Like That (feat. Rick Ross, Lil Baby & S-X) / Credits". Tidal. 8 November 2019. Retrieved 8 November 2019.
  29. "Euro Digital Song Sales". Billboard. Retrieved 5 December 2019.
  30. "Official Irish Singles Chart Top 50". Official Charts Company. Retrieved 29 November 2019.
  31. "2019 48-os savaitės klausomiausi (TOP 100)" (in Lithuanian). AGATA. 29 November 2019. Retrieved 29 November 2019.
  32. "NZ Hot Singles Chart". Recorded Music NZ. 18 November 2019. Retrieved 16 November 2019.
  33. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 29 November 2019.
  34. "Official Singles Chart Top 100". Official Charts Company. Retrieved 29 November 2019.
  35. "Official R&B Singles Chart Top 40". Official Charts Company. Retrieved 29 November 2019.
  36. "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved 16 November 2019.
  37. "Down Like That (feat. Rick Ross, Lil Baby & S-X) ‒ Single by KSI". Apple Music. 8 November 2019. Retrieved 8 November 2019.
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