On Point (song)

"On Point" is a song by British YouTuber and rapper KSI. It was released independently on 17 August 2018. The song is partially a diss track aimed at American YouTuber Logan Paul and it was KSI's ring walk song for KSI vs. Logan Paul ‒ a white-collar amateur boxing match between KSI and Logan Paul on 25 August 2018, which ended in a majority draw.[2][3]

"On Point"
Single by KSI
Released17 August 2018 (2018-08-17)
Recorded2018
GenreHip hop
Length4:10
Label
Songwriter(s)
  • Olajide Olatunji
  • Justin Trugman
  • Nima Jahanbin
  • Paimon Jahanbin
  • Kes Ingoldsby
  • Derico Stefano Mpyo
Producer(s)
  • JT
  • Wallis Lane
  • Kes Knoxa
  • Heat On Da Beat
KSI singles chronology
"Slow Motion"
(2018)		 "On Point"
(2018)		 "Ares"
(2018)
Music video
"On Point" on YouTube

Promotion and release

On 14 August 2018, KSI posted the song's cover art to his social media pages with the caption "17th August".[4] The next day, he teased the song's music video by posting a photo of himself holding a look-alike of Logan Paul's pet dog Kong, taken on the film set of the music video, to his social media pages with the caption "cute dog".[5] "On Point" was independently released worldwide for digital download and streaming via all platforms on 17 August 2018. In October 2019, licensing of the song was transferred to American independent record label RBC Records, under BMG Rights Management, after KSI signed to the record label.[1]

Music video
A doppelgänger of Logan Paul in the music video for "On Point".

The song's music video was uploaded to KSI's YouTube channel on 17 August 2018. It has 38 million views.[6] The video is co-directed by Konstantin and Meji Alabi.[7] The video stars KSI pursuing and taunting a doppelgänger of Logan Paul.[8] The video also stars doppelgängers of Paul's brother Jake Paul, their parents Greg Paul and Pam Stepnick, Paul's friend Evan Eckenrode, Paul's manager Jeff Levin, Paul's personal assistant, Paul's pet dog Kong, members of the YouTube group Team 10, and American boy band Why Don't We.[8][9][10][7] The video contains references to several of Paul's controversies, such as when he tasered a dead rat in February 2018, and the infamous suicide forest controversy in January 2018, when Paul filmed the recently deceased corpse of a man who had died by hanging himself in Aokigahara, known as the "suicide forest", in Japan.[10][7][8][9] The video also contains scenes which parody Jack Torrance from The Shining and Thanos from The Avengers.[11][7][8] A behind-the-scenes video of the filming of the music video was uploaded to YouTube by director Konstantin on the same day as the release of the music video.[12]

Response

On 21 August 2018, three days after KSI released "On Point", Logan Paul uploaded a diss track against KSI titled "Goodbye KSI" to his YouTube channel.[13][14] It has 33 million views.[15]

Credits and personnel

Credits adapted from Tidal.[16]

  • KSI – vocals, songwriting
  • JT – production, songwriting
  • Wallis Lane – production, songwriting
  • Kes Knoxa – production, songwriting
  • Heat On Da Beat – production
  • Derico Stefano Mpyo – songwriting
  • Sway – engineering
  • Charlie Cook – engineering

Charts
Weekly chart performance for "On Point"
Chart (2018) Peak
position
Scotland (Official Charts Company)[17] 98
UK Download (Official Charts Company)[18] 86
UK Indie (Official Charts Company)[19] 23

Release history
Release dates and formats for "On Point"
Region Date Format(s) Label(s) Ref.
Various 17 August 2018
Self-released [20]

See also

Notes
  1. "On Point" was originally released independently, but has been licensed to RBC Records, under BMG Rights Management, since October 2019 after KSI signed to the record label.[1]

References
  1. "Artist and YouTube personality KSI signs with BMG". Music Week. 5 November 2019. Retrieved 5 November 2019.
  2. "KSI v Logan Paul: YouTube boxing fight ends in a draw". BBC News. 26 August 2018. Retrieved 26 August 2018.
  3. "KSI and Logan Paul call for rematch as they are both declared the winner". Metro. 25 August 2018. Retrieved 25 August 2018.
  4. KSI (14 August 2018). "17th August". Instagram. Retrieved 17 August 2018.
  5. KSI (15 August 2018). "Cute dog 😈 📷: @charliewoodwardmedia". Instagram. Retrieved 17 August 2018.
  6. "KSI - ON POINT (LOGAN PAUL DISS TRACK)". 17 August 2018. Retrieved 17 August 2018 – via YouTube.
  7. "KSI wages all-out 'Avengers: Infinity War' at Logan Paul in diss track On Point". Metro. 18 August 2018. Retrieved 18 August 2018.
  8. "KSI Releases a New Diss Track Music Video With a Logan Paul Look-alike". Dexerto. 17 August 2018. Retrieved 17 August 2018.
  9. "KSI diss track On Point takes rivalry with Logan Paul to new level". Mirror. 21 August 2018. Retrieved 21 August 2018.
  10. "KSI to beat Logan Paul? British YouTuber hailed as diss track revealed ahead of fight". Daily Star. 18 August 2018. Retrieved 18 August 2018.
  11. "KSI's Logan Paul diss track includes Avengers, Clockwork Orange and Shining references". Polygon. 17 August 2018. Retrieved 17 August 2018.
  12. "KSI - ON POINT (LOGAN PAUL DISS TRACK) Behind The Scene". 17 August 2018. Retrieved 17 August 2018 – via YouTube.
  13. "Logan Paul goes in on KSI as he claps back with his own diss track". Metro. 21 August 2018. Retrieved 21 August 2018.
  14. "Logan Paul's New Diss Track is Filled With Awkward Old Clips of KSI". Dexerto. 23 August 2018. Retrieved 23 August 2018.
  15. "LOGAN PAUL - GOODBYE KSI (DISS TRACK) FEAT. KSI". 21 August 2018. Retrieved 21 August 2018 – via YouTube.
  16. "KSI / On Point / Credits". Tidal. 17 August 2018. Retrieved 17 August 2018.
  17. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 24 August 2018.
  18. "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved 24 August 2018.
  19. "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved 24 August 2018.
  20. "On Point – Single by KSI". Apple Music. 17 August 2018. Retrieved 17 August 2018.
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