Yandex Zen

Yandex Zen (Russian: Я́ндекс.Дзен) is a personal recommendations service created by Yandex that uses machine learning technology.[4][5][6][7]

For other uses, see Zen (disambiguation).
Yandex Zen
Developer(s)Yandex
Initial releaseJune 2015 (June 2015)[1][2]
Available inover 50[3] languages
TypeRecommendation system
LicenseFreeware
Websitezen.yandex.com

Zen creates a feed of content that automatically adjusts to the interests of a user.[8] The selection of content is based on the analysis of browsing history, user-specified preferences, location, time of day and other factors.[9][10]

Zen has a weekly active user audience of more than 20 million.[11]

Technology

Zen is an example of the implementation of a specialized artificial intelligence technology.[12][13]

To analyze the interests and preferences of users, Yandex uses information about sites that have been visited, as well as user-specified interests.[14]

The system analyzes the user's favorite sites and other behaviors with the aim of creating a unique model of the user's preferences.[15] With an increasing amount of data about the user, the system can offer the user more relevant and topical content,[15] including content from sources unfamiliar to the user.[16] Zen adapts to the changing interests of the user.[17] For example, if a user begins to read about architecture, content on this subject will appear in their content feed more often.[18][19]

Prediction of user interest by using collaborative filtering[10]

The service is available as part of the desktop and mobile versions of Yandex Browser[11] and in Yandex Launcher.[20][21]

Zen, Launcher and Browser belong to the “Discovery” technology category (services and apps that use artificial intelligence to adapt to a user).[22][23][24]

The technology that underlies Zen was adapted by Yandex and CERN for use in the Large Hadron Collider. It is used to provide in-depth analysis of the results of physics experiments taking place at the LHС.[25][26]

Media platform

In 2017, Yandex announced the launch of a platform that allows companies and independent authors to publish media content (articles, photos, videos) directly to Zen.[27] The platform also allows popular authors to earn money by using micropayment channels and ads.[27][28][29] According to Zen Media Director Daniel Trabun, the company plans to pay up to $1 million to the best authors of publications in 2017.[27][30]

Prior to the launch of the platform, Zen feeds consisted only of publications selected from publicly available sources.[31]

History

In 1997, Yandex began research into natural language processing, machine learning and recommendation systems.[20] In 2009, the proprietary machine learning algorithm MatrixNet was developed by Yandex, becoming one of the key components that Zen functions on.[10] The first Yandex service to introduce the use of recommendation technology was Yandex.Music, which was launched in September 2014.[1] This technology was then implemented in Yandex.Market and Yandex.Radio.[1]

In June 2015, a beta version of Zen became available.[1][2][32] At first, the Zen content feed showed only content from the media, and the service was only available to the 5% of users of Yandex Browser on Android that had registered a Yandex account.[1] Prior to this, Zen was available in an experimental form on the webpage zen.yandex.ru.[10][33]

In the following months, other types of content were added to Zen, such as image galleries, articles, blogs, forums, videos from YouTube, etc.[11][10][34]

According to data from April 2017, Zen is available in more than 50 languages in more than 100 countries, including the United States, India and Brazil.[3][11][35]

Management

The head of the Zen service is Dmitry Ivanov.[36]

Finances

Zen is one of Yandex's experimental business activities.[22][37] According to data from 2015, this segment earned the company almost half a billion rubles in revenue.[38] In Q2 2016, Zen and other experimental services brought in 153 million rubles in revenue to Yandex.[37][39] Monetization of the service is due to ad blocks built into the news feeds (in Russia, ads are served by Yandex.Direct).[11]

Competitors

After the release of Zen, several major companies also announced personal recommendation services. In May 2016, Mail.Ru Group presented a similar project called Likemore, which offers users content from VK (VKontakte) social media groups.[40][41] In August 2016, Google launched a test version of a similar service that recommends news articles.[40][42][43] Apple and Facebook have also launched news services with similar functionality.[44]

References
  1. Panphilov, Konstantin (9 June 2015). ""Яндекс" запустил тестовую версию рекомендательного сервиса для читателей СМИ".
  2. "В Google Chrome появятся рекомендации". webmasters.ru.
  3. vc.ru, Редакция (26 April 2017). "Индийская компания Micromax добавит рекомендации "Яндекс.Дзен" в свои смартфоны".
  4. "Personal recommendations Zen earned in Yandex.Browser on iPad - ActualApple.com". actualapple.com.
  5. "Share Market Updates - Stock Trading News, Stock Newsletter, Stock Photos". sharemarketupdates.com.
  6. Symington, Steve. "Yandex Gains Share on Android in Another Decent Quarter".
  7. Barton, James. "Emerging markets telecom news and analysis - Developing Telecoms". Developing Telecoms.
  8. ""Яндекс" запустил новостной агрегатор "Дзен"". www.dp.ru.
  9. "Яндекс.Дзен".
  10. "Будущее браузеров и искусственный интеллект. Дзен в Яндекс.Браузере - PCNEWS.RU". pcnews.ru.
  11. ""Яндекс" запустил сервис персональных рекомендаций статей "Дзен" — Meduza".
  12. "Искусственный интеллект в "Яндекс.Браузере" поможет осуществлять поиск - ГосИндекс". gosindex.ru.
  13. ""Яндекс" выпустил браузер с рекомендательным сервисом "Дзен"". ftimes.ru.
  14. "Будущее браузеров и искусственный интеллект. Дзен в Яндекс.Браузере".
  15. "Как включить Яндекс Дзен на компьютере в браузере". sdelaicomp.ru.
  16. AppCompass (16 August 2016). "Яндекс тестирует ленту Дзен в бета-версии своего браузера для iPad".
  17. "Искусственный интеллект в России. Достижения и основные направления развития - iot.ru Новости Интернета вещей". iot.ru.
  18. Rbc.ua. ""Яндекс" выпустил браузер с персональной лентой рекомендаций".
  19. ""Яндекс" внедрил в свой браузер искусственный интеллект. Новости - Россия. Metro". www.metronews.ru.
  20. Lunden, Ingrid. "Yandex woos smartphone makers with AI, browser and launcher partnership programs".
  21. "В Google Chrome для Android появятся рекомендации". gagadget.com.
  22. Editorial, Reuters. "${Instrument_CompanyName} ${Instrument_Ric} Company Profile - Reuters.com". U.S.
  23. "The Press Telegraph". presstelegraph.com.
  24. "The Press Telegraph". presstelegraph.com.
  25. "CERN boosts its search for antimatter with Yandex's MatrixNet search engine tech - ExtremeTech". 1 February 2013.
  26. "Yandex bakes AI into smartphones to start OTT fightback".
  27. ""Яндекс" запустил платформу для создания контента независимыми авторами". 30 May 2017.
  28. ""Яндекс" раздаст $1 млн лучшим авторам контента на новой платформе "Яндекс.Дзена" - Rusbase".
  29. ""Яндекс" запустил блог-платформу для издателей и брендов".
  30. ""Яндекс" запустил рекомендательную платформу "Дзен"".
  31. ""Яндекс.Дзен" превратили в платформу для создания контента с возможностью монетизации".
  32. Inc., TV Rain. ""Яндекс" запустил агрегатор публикаций "Дзен"".
  33. ""Яндекс" официально запустил "Дзен"". 8 June 2016.
  34. http://istreetwire.com/2016/07/15/stocks-in-the-spotlight-endeavour-silver-corp-exk-baker-hughes-incorporated-bhi-yandex-n-v-yndx/
  35. "Вести.net: "Яндекс" рекомендует / Статьи / Вести.Hi-tech".
  36. "Yandex — People". Yandex. Retrieved 27 February 2020.
  37. ""Яндекс" нарастил чистую прибыль почти на 400%".
  38. ""Яндекс.Такси" за год утроил выручку до 984 миллионов рублей". 22 March 2016.
  39. Meer, Christiaan van der (30 July 2016). "Yandex: Sum Of The Parts Reveals Upside".
  40. Frolov, Andrey (18 August 2016). "Google представила аналог рекомендующего статьи "Яндекс.Дзена" в мобильном браузере Chrome". vc.ru.
  41. "Business geek. Видеозвонки в WhatsApp, закрытие "Мегамозга" и кинобизнес Nintendo".
  42. "Google Now-powered New Tab Page is coming to Chrome". 17 August 2016.
  43. "Google тестирует рекомендации на вкладках в Chrome для Android".
  44. Inc., TV Rain. "Apple запустит новостной сервис Apple News".
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.