WYRD (AM)

WYRD, known on-air as "ESPN Upstate", is a sports-formatted radio station in the Greenville-Spartanburg area of Upstate South Carolina. The Entercom Communications outlet is licensed by the FCC to Greenville, South Carolina, and broadcasts at 1330 kHz with power of 5 kW unlimited non-directional daytime and 3-way directional at night. The programming is simultaneously broadcast on WORD 950 AM Spartanburg, W249DL 97.7 MHz, Greenville and W246CV 97.1 MHz, Spartanburg. Its studios and transmitter are located in Greenville.

See also: WORD
WYRD
CityGreenville, South Carolina
Broadcast areaGreenville, South Carolina
Frequency1330 kHz
BrandingESPN Upstate
Programming
FormatSports
AffiliationsESPN Radio
Ownership
OwnerEntercom Communications
(Entercom License, LLC)
Sister stationsWORD
History
First air date1933 (as WFBC)
Former call signsWFBC (1933–1997)
Call sign meaning"Word" (Y substitutes for the O, used in sister station WORD)
Technical information
Facility ID34389
ClassB
Power5,000 watts
Transmitter coordinates34°51′18.00″N 82°25′24.00″W
Translator(s)97.7 W249DL (Greenville)
Repeater(s)93.7-3 WFBC-HD3
Links
WebcastListen Live
Websiteespnupstate.com

Until their change in format from talk to sports on February 24, 2014,[1] News Radio WORD carried Russ and Lisa, Mike Gallagher, Coast to Coast AM, Rush Limbaugh, Kim Komando, Lars Larson, Dave Ramsey, Sean Hannity and Bob McLain.

History

On December 9, 1932, The Federal Radio Commission approved transferring the license for WFBC (the station's call letters at that time) from Virgil V. Evans to the Greensville News-Piedmont Company. At the time, WFBC operated on 1200 kHz with 50 watts of power.[2] On January 8, 1935, the Federal Communications Commission approved increasing the station's power to 5,000 watts.[3]

Years later, WFBC was known for its top-40 format. The call letters continue to be used by WFBC-FM. WYRD-FM airs a talk format that was once simulcast on WORD-AM and WYRD-AM.

WYRD-AM and its associated FM translator signals became "ESPN Upstate" in February 2014. The station began with ESPN Radio programming, except during the 4 pm - 7 pm slot, which was hosted locally by Greenville-Spartanburg radio veteran Greg McKinney. Later in 2014, McKinney's show "The Huddle" moved to 1 pm - 4 pm, and Mark Sturgis took over the 4 pm - 7 pm slot. McKinney retired from the station in January 2019, and the 1 pm - 4 pm show was taken over by Marc Ryan. Sturgis has had extended absences from the station for health reasons and a variety of substitute hosts have filled in.

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gollark: Some difficult things are just interesting puzzly things which are frustrating at worst.
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References
  1. "Inside Radio". Retrieved 29 March 2014.
  2. "Newspaper Buys" (PDF). Broadcasting. December 15, 1932. Retrieved 7 October 2014.
  3. "Increases in Day Power Are Given Six Stations" (PDF). Broadcasting. January 15, 1935. Retrieved 17 October 2014.


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